Jorgensen Laboratories (JorVet)

Luminex Therapeutic Laser System

Laser Therapy Challenges

Obsolete and Missing Information Awareness of new information Aggressive marketers Comfort zones because other veterinarians

have purchased a competitive productPerceived absence of science (Quackery)Existing distributor agreements (public or

private)

Laser Therapy Challenges

Placebo effect of older lasersUnderstanding the meaning of accurate and

effective laser therapy dosagesGaining awareness of the benefits of buying

equipment designed for fast/easy service and upgrades

Laser Therapy

Laser TherapyGuiding Principle

All Laser Therapy target doses are expressed in Joules per square centimeter

The actual size of the probe used to deliver the energy is a governing factor. (Example: A 50 sq/cm probe at 5000 mw delivers 100 mw per square cm. Delivering 1 Joule will take 10 seconds.

A 1 sq cm probe at 1000 mw will deliver 1 Joule in __???

Important Facts Providing accurate therapeutic dosages is

“Good Medicine” (Focus on people and pets)Therapeutic Laser depth is governed more

by wavelength than power. The Contact Method provides the most

accurate method for delivering Laser Therapy treatments

Key laser wavelengths to remember are 808nm, and 904nm.

The Luminex Ultra (808nm) is supported by “Independent Research”.

Laser Therapy

Assumptions that are true Pain Management is currently the fastest

growing area of veterinary medicineAnimals can have or reach an intolerance level

for NSAIDS.Laser Therapy is a viable option to complement

existing pain management programs. Laser Therapy can also help manage

inflammation and improve healing times

Laser Therapy

Assumptions that are TrueLaser Therapy sessions can be

completed by trained techniciansEstablished protocols help with

concurrent adult learning Progressive hospitals are looking for

additional pain management options and new revenue sources

Laser Therapy Assumptions that are NOT true

The market is currently saturated with laser therapy units.

All animals can be helped with Laser Therapy Class III Laser light and anything less than 6

watts only penetrates the surface of the skin More power in excess of 10-12 Joules causes

lasers to penetrate better 980 nm is an optimum wavelength 90% of the information on the internet seems to

be produced by Lite Cure, therefore this must be independently researched information.

Supporting Information

Potential accounts Any active veterinary account has potential

Likely accounts to target Progressive key influencer veterinary hospitals

wanting to be first (The activists) Hospitals looking for options to expand services Referral hospitals or hospitals doing major surgery Attendees of competitor seminars Holistic accounts of adequate size and buy-in Existing laser therapy accounts looking to upgrade

(Beware of the placebo effect)

Supporting Information

Feedback from field trials. Three accounts were targeted.

Tufts University Veterinary Referral Center- Dr. Brenda Salinardi Focus on pain management and healing after surgery

Chelmsford VH, Chelmsford, MA – Dr. Hart and associates less experienced in Laser New hospital built next to existing location. Focus on options to expand services

Chase Farm Veterinary Hospital, N. Dartmouth, MA – Dr. Pitcairn had a Class III Laser Focus on evaluating a Class IV Laser as an upgrade

Field Trial Key Findings

Veterinary Hospitals must integrate their laser therapy protocols as a team

Hospitals with at least one team member experienced in laser therapy makes them more successful

It takes about 3 hours of practical application to gain a comfort zone in the use of Laser Therapy

Offsite training sessions offer an important value The Luminex Ultra has significant

competitive advantages over other laser therapy units on the market.

Ongoing Communications

Assumptions That Are True

Jorvet has:The best laser therapy equipmentA sales team that can get the job doneThe best service and value (Made and serviced in USA)

Mfg has 24+years of experienceThe greatest adaptability for product enhancements as the laser therapy market continues to evolve over the next few years

A Clear Winner