jornada de blogging for business
TRANSCRIPT
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BLOGGING FOR BUSINESS
Manuel Serrano@manoloserrano
CEO Coolhunting Community
Una jornada en la que una selección de expertos profesionales y profesores de ICEMD, comparten claves, tendencias y oportunidades en innovación digital
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#BloggingforBusiness #ICEMD
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Resumen profesional ponente • Co-Fundador y CEO de
Coolhunting Community
• Presidente de la Asociación
Española de Coolhunting
• Profesor del Instituto de la
Economía Digital de ESIC
• Autor del Libro Blanco del
Coolhunter y Design Thinking
@manoloserrano
manuelserranoortega
JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
manuelserranoortega
manuelserranoortega
www.coolhuntingcommunity.com
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
C. Lidera el presente, anticipate al futuro
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
NOVEDOSA Y RECIENTE DISCIPLINA: Nace en los años 90 en EEUU, vinculada alsector de la moda, pero hoy se aplica a todos los sectores e industrias.
IDENTIFICAR Y ANALIZAR LAS TENDENCIAS: La dirección hacia donde se muevenalgo. Ej: Los gustos, preferencias y motivaciones de los consumidores. Los avancestecnológicos.
IMPACTO EN LA CUENTA DE RESULTADOS: Materializar comercial y económicamente lastendencias en productos/servicios/acciones que se puedan rentabilizar.
TODOS LOS SECTORES E INDUSTRIAS: Retail, Agroalimentario, Sanitario, Tecnológico,Turismo, Sector Público y Gobierno, Energético,. Educación, …
METODOLOGÍA: Se basa en una metodología cientifico-técnica que nos permite predecirlas tendencias minimizando el margen de error.
#COOLHUNTINGLIDERA EL PRESENTE, ANTICIPATE AL FUTURO
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
#METODOLOGÍAORIGEN Y DIFUSIÓN DE LAS TENDENCIAS
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
#INFLUENCERSRED GLOBAL DE TRENDSETTERS
#MULTIOPTICASCASO DE ÉXITO
#KELLOGG`SCASO DE ÉXITO
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
1# CREACIÓN DE PRODUCTOS
2# TESTAR ANTES DE LANZAR
3# LANZAMIENTO DE PRODUCTOS
#BLOGGERS PROFESIONALESFROM INSIGHTS TO MARKET
0# INSIGHTS
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
0# INSIGHTS
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
1# CREACIÓN DE PRODUCTOS
Bloggers para co-crear y testar ideas de producto/servicio
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
Innovadoras & Trendsetters
ProductosMainstream
Estudio Coolhunting
Evento & Comunicación
Perfil Mujeres
#CASO DE ÉXITO KELLOGG`s
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
2# TESTAR ANTES DE LANZAR
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
Innovadores Hotspots Early Adopters
Trendsetter Mainstream
#MULTIOPTICASCASO DE ÉXITO
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
#CONSUMCASO DE ÉXITO
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
3# LANZAMIENTO DE PRODUCTOS
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
T. Bloggers para identificar tendencias
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
C# INTELIGENCIA COLABORATIVA
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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JORNADA EN BLOGGING
FOR BUSINESS
#BloggingforBusiness
#ICEMD
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Manuel Serrano
@manoloserranoCEO Coolhunting Community
#BloggingforBusiness #ICEMD