Jose Ingles WWF Coral Triangle

Program  

ADB Environment Community of Practice presents: Greening Supply Chains: Protecting Ecosystems and Food

SecurityJune 5, 2013

Transforming Markets: Better production for a

living planet

Outline

Why work with the private sector?

WWF work on Transforming markets

WWF approaches for greening supply chains and transforming markets.

WWF Tuna Work in Asia Pacific

Transforming Markets:

Social and Environmental RisksCOMMODITIES AND SECTORSForest (timber, pulp & paper)Fisheries (white fish, tuna)Aquaculture (salmon, shrimp, tilapia, catfish)Agriculture (soy, cotton, palm oil, sugarcane)Livestock (beef and dairy)Bi-energy (from agriculture and forestry)

WWF’s Approaches in transforming markets

develop new market standards

promote Better Management Practices

(BMP)

increase the supply of certified products through

Multi-Stakeholder Engagements

establish Company Partnerships

promote sustainable Commodity Investment with the financial sector

Transforming Markets: Asia PacificTuna

Cotton

Sugarcane

AquaculturePalm Oil

Developed New Market Standards

IMPACT

S

IMPACT

S

~ 100,000 members

< 300 members < 100 membersMillions

constituents

Catcher/ Carrier Owners

Processors Brand

owners

Brand & supermarket

ownersTuna patrons

Fishery ProcessorsTrading &

Retail Companies

ConsumersSupplyChain

Stakeholders

Numberof Stakeholders

Market Push-Pull Outcomes

INTERVENTION

Tuna Issues• Overfishing• High Bycatch

(Juvenile Tuna)• Loss of Value

1950.1251968.6251987.1252005.6250

0.2

0.4

0.6

0.8

1

1.2Depletion Ratio (Adult Biomass)

yft skjbet

Partnership Goals w/ Private Sector. . . .

Fishery

• Better management practices, better fishing practices• Supplying science gaps• Influencing ocean use & policy (EBM)

Processor

s,Canneries

• Better practices (traceability systems, Creating economic incentives)• Creating significant market pull• Roundtable discussion

Traders &Investors

•One-on-one engagement, roundtable discussions

•Investment screen (financing for new technologies, smart gears)

•Influencing trade and subsidy policies

Retailers

&Consumer

s

•Consumer work and on consumption behavior change campaign

Fishery Improvement Projects (FIPs)

Stepwise approach to MSC certification

Develop seafood company commitment

Technical advice from fishery consultants

Partner with local stakeholders to develop and implement FIP

Essential that goals and results are measurable

FisheryLocal

traders; retailers

Processors; distributors

Traders, Importers, Retail ers

Consu-mers

Partnerships with private sector

Improve Governance, Management and decision-

base policy support

NGO partnerships

FIP partnerships (Anova);(Blueyou+Seafresh+COOP/Bell Seafood)

Partnerships with Associations for (APRI, PACPI), best practice (ATLI, ISSF, Anabac, Orthongel )

Support of Science Information : (EDEKA –Tagging; PACPI – stock enhancement;)

FisheryLocal

traders; retailers

Processors; distributors; investment institutions

Traders, Importer

s, Retailers

Consumers

Examples of Partnerships

Influencing buying and

consumption behavior of consumers

Seafood Campaigns

Seafood Guides Retailer/trader/industry discussions Retailer commitments Seafood Charter Kids clubs MSC Compliment policy ask Celebrity chefs Media……

Developing Platforms

• CTI Regional Business Forum• CT Fisheries Forum• CT Communications Platform• Asia Pacific Sustainable Seafood and Trade Network

The Asia-Pacific Sustainable Seafood & Trade Networkwww.panda.org/apsstn

• Broad membership based service provider o Regionally relevanto Supports sustainable

seafood initiativeso Delivers improved

seafood supply chain practices

Thank you!