Joshua NicholsonInFocus Summary

July 20, 2012COM 4415-01

• More and more, a model’s earning power is derived how many Twitter followers he or she has.

• Social media has enabled models to make names for themselves.

• Models with online followings can also create extra buzz for brands they represent.

• Many models are using Twitter, Facebook, Pinterest, and Tumblr to bridge a gap between their personal and professional lives, and further their careers.

Supermodel Coco Rocha Owns her brand

• http://oh-so-coco.tumblr.com/• http://vimeo.com/cocorocha• http://twitter.com/cocorocha• https://www.facebook.com/

cocorocha• Instagram: @Cocorocha• Google+ http://vsb.li/NEToLt• http://www.youtube.com/

cocorocha• http://www.cocorocha.com• http://pinterest.com/cocorocha/

• Model Coco Rocha has more than 200,000 Twitter followers

and 66,000 Facebook friends, plus a blog, Tumblr, Google Plus

and Instagram accounts.

• She alternates personal posts and lighthearted tidbits with a more

businesslike platform to highlight brands and magazines she's shooting

for as well as her favorite social and charitable causes

Brands like Chanel, have pushed designer Karl Lagerfeld into the social media sphere to further connect with their customers.

Male model male model Baptiste Giabricioni has 310,000 followers on twitter and 321,000 facebook fans who he interacts with daily

• More and more commercial clients are looking to models’ social media stats when booking.

• Sean O’Pry is from Kennesaw, Ga. He is currently the most successful male model in the world on models.com list of the Top 50 international male models.

• In 2006, 17-year-old O'Pry was scouted from his prom photos on MySpace by Nole Marin; fashion-icon, TV personality and past judge from America's Next Top Model .

• ModelMayhem.com is a unique social networking site. Model Mayhem allows photographers, models, makeup artists, fashion designers and more the ability to network, and set up photo sessions.

• On model mayhem you can create a profile with images, have the ability to comment, message, tag and post on other profiles.

• Now that models can communicate to the public directly and interact with two-way communication, there are more opportunities for them to craft unique personalities that can help them book jobs.

• Kate Upton managed to “parlay a popular YouTube clip to propel her ho-hum modeling career into the supermodel stratosphere” (Phelan).

• In spring 2011, an innocent and fun video of Kate teaching us how to Dougie at a L.A. Clippers game soon went viral.

• It’s now at more than 7 million views. She established that she had a personality

• Social Media given models a vehicle to express their thoughts and opinions–something that, until recently, the industry little interest in.

• Social media increasingly gives models a voice, taking them to the next level, as individuals who become spokespersons for the brands they represent.

References• Burns, Kelli S., 2009, Celeb 2.0: How Social Media Foster Our Fascination With • Popular Culture. Santa Barbara, Ca. • Canadian Press, January 9, 2012, For Some Fashion Models, Clout Comes with A

Social Media Following. http://www.theguardian.pe.ca/Living/Fashion/2012-01-09/article-2858627/For-some- fashion-models,-clout-comes-with-a-social-media-following/1

• Phelan, Hayley, January 6, 2012, No Longer Just A Pretty Face. http://fashionista.com/2012/01/no-longer-just-a-pretty-face-how-social-media-has- changed-the-modeling-industry/

• Prabhakar, Hitha, February 13, 2010, Mashable, Fashion Industry Social Media. http://mashable.com/2010/02/13/fashion-industry-social-media/

• Tschudin, Ashley, May 11, 2012, Insider Interviews: Social Media. http://blog.cdsglobal.com/2012/05/11/model-social-media-self-promotion/