GOING OUT DISNEY

On the Twi!ers: @jw

with

The Inspiration

Can we use real world connections to inspire people

to discover and shareamazing places?

Landmarks

F!tba" Stadiums

Baseba" Stadiums

Airports

Walt Disney World

It’s A Sma" World

At Launch

• Over 200 custom stamps across6 American theme parks.

• 1000 percent increase in sharing check-ins with Twitter and Facebook

• 700 percent increase in photos added at Disneyland spots

The Cha"enge

• 850,000 Disneyland APs

• Surprise and Delightat unexpected times.

• Move the Super Fans to the Valleys

ElecTRONica

Results

• 50 Percent Redemption

• Relocated APs to the lesser visited California Adventure Theme Parkand away from high traffic attractions during peak hours.

Moving Forward

• Redemption rate can be higher

• Improve onboarding for new Gowalla users within Disney Parks

• Increase visibilitybeyond social media channels.

ElecTRONica

New Peaks

Surprise and delight your fans and they’ll simply come back for more.