jouney to becoming a surface pattern designer...that someone could take to become a surface pattern...
TRANSCRIPT
Hi, everyone! For those of you who don’t know, name is Bonnie and I author Going Home
to Roost - the blog dedicated to everything handmade and anything homegrown. I also
work as a surface pattern designer, love to cook and am mother hen of the Roost Tribe, a
fun community for creatives! I'm so excited to be talking with you all about the world of
surface pattern design and share with you my story on how I became a designer. As a
completely self taught designer, I'll walk you through every step I took from learning how
to gather inspiration and start sketching to putting together a portfolio and signing a
licensing deal.
The world of surface pattern design is fun, exciting and incredibly inspirational. Just take
a look around where you are right now, how many things can you find that have a design
or pattern on it? Everything from napkins to fabric and stationary to wrapping paper
usually features a pattern, and there's a designer behind each one of them. Why shouldn't
it be you?
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T O B E C O M I N G AS U R F A C E P A T T E R N
D E S I G N E R
Hi, everyone! My name is Bonnie and I author Going Home to Roost - the blog dedicated
to everything handmade and anything homegrown. I also work as a surface pattern de-
signer, love to cook and am mother hen of the Roost Tribe, a fun community for creatives!
I'm so excited to be talking with you all about the world of surface pattern design and
share with you my story. As a completely self taught designer, I'll walk you through every
step I took from learning how to gather inspiration and start sketching to putting togeth-
er a portfolio and signing a licensing deal.
The world of surface pattern design is fun, exciting and incredibly inspirational. Just take
a look around where you are right now, how many things can you find that have a design
or pattern on it? Everything from napkins to fabric and stationary to wrapping paper
usually features a pattern, and there's a designer behind each one of them. Why shouldn't
it be you?
INTRO
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Sometimes it can be overwhelming to think about where to start, but I'll outline the pro-
cess that I took. Everyone's story will be different, and there are several different paths
that someone could take to become a surface pattern designer. One of the easiest ways
would probably be to attend design school, but it's certainly not necessary (I went to
school for business!).
First things first, decide whether it's something you really want to pursue or not. It's not an
easy road and it can take a lot of intensive study at first. It also doesn't necessarily pay
well, especially at first. but, if you're in love with patterns, making things beautiful and
enjoy working with color it can be one of the most rewarding things you ever do!
Not an artist? Who cares! If you like to sketch, doodle or draw that's all that matters. De-
signers come in all shapes and sizes, and some even only work with geometrics and ma-
nipulating shapes on the computer. However if you are a skilled artist or painter, then this
definitely be something you may want to pursue. One of my favorite surface pattern
WHE RE TO BEG I N ?
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is Rachael Taylor. She's a self proclaimed doodler, and has been able to turn her scrib-
bles and quirky doodles into a beautiful (and very successful) business. All you need is a
heart and passion for pattern!
Licensing your designs can be incredibly rewarding. There's nothing like seeing your art-
work on a product for the first time. Working with different companies and industries is also
very educational. Often times, you can license the same pattern as many times as you like
as long as they're each in different industries. That means, you could potentially have the
same design featured on wallpaper, stationary, fabric and more!
First things first, how do you begin? As I mentioned earlier, everyone will have a different
story. This is just mine. Since I didn't have an art degree, I first needed to learn how to
actually design.
I suggest that you first just begin to sketch. Keep a journal with you at all times, and when
inspiration strikes, start drawing. Even if they're just doodles and scribbles, it will give you
something to start with. I also make a habit of keeping my camera (or iPhone) with me,
and take pictures of anything that I find inspirational. Later on, you can sketch off these
photos, pull color stories from them or use them in an inspiration board.
Next, you'll need to invest a little money. The industry standard is Adobe Illustrator. I highly
suggest getting it early on, so you can start designing the right way from the very
beginning.
GETT ING STARTE D
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Most (if not all) companies will require you to actually send them the Illustrator (.AI) file
for a project, so having it is essential.
If you don't know how to use Illustrator already, the next step will be to learn the program.
It's not an easy task, but it IS doable. After all, it's only a computer program, right?! At first,
I was completely lost. I still say it's one of the most difficult things I've learned how to use
but, it's also been the most rewarding, creatively speaking. I decided to sign up for
access to Lynda.com and self study using their courses. I studied pretty intensively (2-3
hours a day) for about 12 months before I made my first pattern. I highly recommend
Lynda.com, but there are other routes you could take as well. Check out your local col-
lege or community college to see if they offer any design courses. You can also check
out numerous books on how to use the program, but I personally needed more interactive
courses.
If you don't have a blog or online presence, now is a great time to start one. If you're
taking time to learn Illustrator, use this time to also build your online audience. Crafty?
Open an Etsy shop. The more built in audience you have when approaching a company
to license your designs, the better.
GETT ING STARTED
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There are also several e-courses and books you can look into along the way that will be
very educational and inspiring. Here's the e-course I took and a few books that I read
during the 12 months I was studying.
Once you're familiar with working in Adobe Illustrator, my advice would be to take several
months and do nothing but create. Fill yourself and your surroundings with inspiration and
make us much artwork and as many patterns as you can. You will ultimately pull from this
first work to build your first portfolio and pitch to your first company, so take plenty of
time to work on it. Practice makes perfect, and I still learn something new just about every
time I make a pattern! You'll also likely become very busy once you begin licensing your
designs, so this early creative time is precious. Most artists make some of there all time
favorite work in this stage. Cherish and nourish it, and do as much of it as you can!
LEARNING
Sometimes it can be overwhelming to think about where to start, but I'll outline the pro-
cess that I took. Everyone's story will be different, and there are several different paths
that someone could take to become a surface pattern designer. One of the easiest ways
would probably be to attend design school, but it's certainly not necessary (I went to
school for business!).
First things first, decide whether it's something you really want to pursue or not. It's not an
easy road and it can take a lot of intensive study at first. It also doesn't necessarily pay
well, especially at first. but, if you're in love with patterns, making things beautiful and
enjoy working with color it can be one of the most rewarding things you ever do!
Not an artist? Who cares! If you like to sketch, doodle or draw that's all that matters. De-
signers come in all shapes and sizes, and some even only work with geometrics and ma-
nipulating shapes on the computer. However if you are a skilled artist or painter, then this
definitely be something you may want to pursue. One of my favorite surface pattern
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- The Art and Business of Surface Pattern Design E-Course
- Mastering the Art of Fabric Printing and Design
- Print & Pattern
- A Field Guide to Fabric Design
A note on collections: It's a great idea to work on 10-20 patterns that go well together.
That means they will tell a cohesive story and share a cohesive color story. Every industry
is different, but I usually work with anywhere from 6-20 colors in a single collection. It's
also important to vary the scale within a collection and also add some more simple de-
signs usually called 'blenders' (think stripes and dots). A collection should have large,
medium and small scaled patterns.
A note on colors: It can be hard to put together a cohesive color story, but it's also one
of the most fun parts! I love to pull colors from photos I've taken, which is probably the
way I work most often. The industry also has a standard for using colors called Pantone.
Depending on your industry, Pantone makes color books and color chips for purchase
that make it easy to tell a printer or fabric mill exactly what color you want. They make
different Pantone books for paper, home decor, fashion (and more), so be sure to pur-
chase the one that is closest to the industry you will be working in. Along with the book
will come instructions on how
ARTWORK
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to download the Pantone color libraries in Illustrator, so you know exactly what colors
you're working with on screen.
Once you have several patterns or collections that you're eager to share with the world,
it's time to make a portfolio. There are several different ways to create a portfolio and I
would advise you to be creative and professional. Resist the urge to just send your work
in an email or standard office supply store type portfolio. Personally, I wanted to create a
book of my work that felt incredibly special in the hands of whoever was viewing it. I
wanted it to feel like one the most precious books they had ever held. So, I decided to
make my own book.
I researched my options and decided that I wanted to use the 'drum leaf binding' tech-
nique (this allows the pages to lay flat, which is great for artwork). So, I did a Google
search for book binderies in my area and scheduled to visit one of them to learn how to
create my own book. This means, I printed my own pages at home (I used an Epsom Stylus
1400 and Epsom Premium Presentation Paper) and covered the book myself. It was actu-
ally pretty easy and it was so much fun! Of course, you can come up with you own way
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to showcase your work, but I encourage you to be creative with your marketing and
present a beautiful, professional looking package.
Within my portfolio I included a table of contents, a page about my blog and accom-
plishments (include readership, magazine features, big online mentions, etc), 2 separate
collections both in 2 differe color stories (about 40 patterns total). I also added a few
pages where I applied my artwork onto items to help them see what they would look like
in real life (think iPhone covers, pillows, tea towels, etc) and finished the book with my bio
and contact information.
Now what? Every company that deals with design will most likely have an art director.
Picking up the phone to call was the hardest part, but I just swallowed my nervousness
and dialed the number. I'd ask to speak with their art director and most often got put
right through to them. Sometimes they would pick up, other times I'd leave a voicemail.
Basically, I just introduced myself, told them I was a designer and that I wanted to submit
my artwork to them. Sometimes they'll have submission guidelines, so ask for those as well.
Out of this conversation, you'll want to have made a good connection and gotten the
mailing address of where to send your portfolio.
Next, you'll want to prepare your portfolio for shipping. I liked to wrap mine up with some-
thing pretty and place it in a sturdy mailing box. Also include a personalized note to
whoever you're sending it to, as well as whether or not you'd like it returned to you (I
assume you do!). If you do want it returned, include a self addressed, prepaid padded
envelope in the box to make it easy for them.
NOW WHAT?
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TRADE SHOWS
Now, you wait! It's the hardest part, you'll be rushing to your phone every time it rings! Be
prepared though, some companies take a very long time (I waited 9 months last year on
one!). This means, it might also be a good idea to send out several portfolios at once to
help you get the ball moving.
Another great option is to attend a trade show in the industry of your choice. These are
really unique events in the fact that you'll have nearly every art director you're interested
in under one roof at the same time. If you plan to go to one, start calling art directors
and making appointments to meet with them 2-3 months in advance. This can be incredi-
bly rewarding, when I went to Fall Quilt Market in 2012, I left with a contract! This really is
a fabulous way to connect, meet and greet and get your work seen. Take your portfolio,
several samples of your work (if possible) and something to leave with each of them as
well. I had smaller versions of my portfolio printed (using Peecho via Issuu), wrapped them
up with paper and included a chocolate bar and fabric covered notebook with each. I
then tied them up with ribbon and a twig pencil- they were a HUGE hit!
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TAKE AWAY ACT ION S
TRADE SHOWS
A NOTE ON CONTRACTSNo matter how long this process takes, you will eventually find a company who is eager to
work with you (yeah!). After you celebrate, start going over your contract with a fine
tooth comb. Contracts can be sticky and you want to make sure you know exactly what
you're getting in to. My best advice would be hire a lawyer to go over it with you (some
will do pro bono work for new artists). Once you've agreed on the contract, you're well
on your way to being an accomplished surface pattern designer. Buckle up, because the
sky is the limit!
Ok, so we've covered a ton of information and most likely about 12-18 months worth of
work in a very small amount of time. Don't be overwhelmed though! You have plenty of
time to move slowly and go at your own pace. Though you may have 100 questions right
now, the answers will unfold along the way. All you need to do is just get started!
Here's what I suggest: start doing just one thing every day that moves you toward your
dream. Take a picture, buy a sketchbook, draw a scribble. Spend 15 minutes looking at
courses online. Just put one foot in front of the other, and over time you won't believe how
it adds up!
I'm also providing a few worksheets to go along with this ebook which should help you
get started, stay focused and be inspired.
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TAKE AWAY ACT IONS
A NOTE ON CONTRACTS
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QUESTIONS OR COMMENTS? I would love to hear from you!
blog: goinghometoroost.com
instagram: @goinghometoroost
facebook: facebook.com/goinghometoroost
twitter: twitter.com/gohometoroost
e-mail: [email protected]
esty shop: sweetbonniechristine.etsy.com
STAY IN TOUCH !
JOURNEY TO BECOMING Asurface pat tern des igner
Use this workbook to help guide you through your journey to becoming a surface pattern designer. Follow the outlines, check off your accomplishments and most importantly, stay motivated and inspired.
Buy yourself a few new sketchbooks and some nice drawing pencils or pens.
Make a habit of taking your camera or smartphone with you everywhere you go.
Start noticing the patterns around you.
Start sketching. Aim to draw 1 or 2 things a day. They can be anything!
Take photos. Print them out or organize them on your computer to draw inspiration from.
Research purchasing Adobe Illustrator. Try the 30 day free trial.
Look into some online courses, books or websites that will help you learn the program.
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WHY DO YOU WANT TO BECOME A SURFACEPATT E RN DES IGNE R? HOW MUCH T IME ARE YOU WI LL ING TO INVEST?
GETT I NG STARTE D
THIS WE EK ’S CH ECK L IST
Use this workbook to help guide you through your journey to becoming a surface pattern designer. Follow the outlines, check off your accomplishments and most importantly, stay motivated and inspired.
Buy yourself a few new sketchbooks and some nice drawing pencils or pens.
Make a habit of taking your camera or smartphone with you everywhere you go.
Start noticing the patterns around you.
Start sketching. Aim to draw 1 or 2 things a day. They can be anything!
Take photos. Print them out or organize them on your computer to draw inspiration from.
Research purchasing Adobe Illustrator. Try the 30 day free trial.
Look into some online courses, books or websites that will help you learn the program.
Make sure to include a prepaid self addressed envelope if you’d like it returned to you.
Make your package feel special.
After you know the company has had your work for 10-14 days, feel free to give them a call to follow up with it. Be prepared, you may have to do this several times!
If you know what industry you’d like to be a part of, start researching their trade shows. See if you are able to attend, and if so, make arrangements to do so. Start calling art directors 2-3 months in advance to make appointments during the trade show where you’ll show them your work.
If you’ve been offered a contract, CONGRATULATIONS! Be sure to read it thoroughly and consider hiring a lawyer to go over it with you. Don’t be quick to sign the first thing that comes along. Take your time and make sure you feel like it’s a great fit for you and the company. Have fun!
QUESTIONS OR COMMENTS?
blog: goinghometoroost.cominstagram: @goinghometoroostfacebook: facebook.com/goinghometoroosttwitter: twitter.com/gohometorooste-mail: [email protected] shop: sweetbonniechristine.etsy.com
STAY IN TOUCH !
SHIP YOUR PORTFOL IO
MAKE FOLLOW UP CALLS
RESE A RCH TRADE SHOWS
SIGNI NG A CONTRACT
I would love to hear from you!
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At this point, you’re probably in the midst of learning how to use Adobe Illustrator. It can be a long and tedious (but exciting!) process. It’s so important to stay focused, motivated and inspired. Here are a few things I like to do in order to do so.
Surround yourself and your workspace with inspiring things. Photos, artwork and a vase of flowers will go a long way!
Stay in as much natural daylight as you can. It will be better for your eyes and provide a breath of fresh air.
Take breaks. Don’t study or stay at the computer for more than about an hour without getting up to stretch and walk around.
Crack the window or open a door- some fresh air will keep you inspired.
Drink some tea or lemonade. Something refreshing while you work.
Stay focused on your own work and your own timeline. Try to not get overwhelmed by what everyone else is doing, and always stay true to your sense of style and design.
When you feel comfortable, start designing as much as you can.
Consider working in groups of patterns or collections.
Research color use and the Pantone color system. Possibly purchase a Pantone Color Book.
Print your patterns out set them somewhere you can look at them. Over the days, you’ll figured out which ones are your favorites and which ones need work.
Begin researching the companies you’re interested in approaching. Look at their past collections and learn as much about them as you can.
Define your target audience and consider ways to market to them.
STAY MOTIVATE D
START MA K ING PATTE RNS AND ARTWORK
RESE A RC H
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QUESTIONS OR COMMENTS? I would love to hear from you!
blog: goinghometoroost.com
instagram: @goinghometoroost
facebook: facebook.com/goinghometoroost
twitter: twitter.com/gohometoroost
e-mail: [email protected]
esty shop: sweetbonniechristine.etsy.com
Decide what kind of portfolio you’d like to make, and gather supplies to do so.
Be sure to include in your portfolio: - Your best work. 20-30 patterns if possible. - A Bio and About Page. - Your Contact Info. - Information about your online accomplishments (Blog, Etsy shop, Etc). - Something Extra to WOW them!
Call the companies you wish to approach and ask for their art director. Introduce yourself and get their shipping address along with any submission guidelines.
BUILD YOUR PORTFOL IO
GAT HE R I NFORMAT ION
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