Le Bridge Duty FreeHow it begun and worked after

TRAVEL RETAIL

Positioning.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

starting point

Positioning.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

core value

Positioning.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

LE BRIDGE DUTY FREE ISA BLEND OF LUXURY ANDACCESSIBILITY.

Identity.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

bold and sincere mixed/blend delicate distinctiveelement

premium, butnot exaggerated

Identity.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

distinctive logo element: shelves

Identity.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

distinctive logo element: shelves

Logo & visual identity

OOH, POSM

Le Bridge Duty Free.

Identity.Le Bridge Duty Free. Branding and promoting. Creative concept 1№ .

Announcement – OOH, press, internet

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Le Bridge Duty Free.

Promo team

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Le Bridge Duty Free.

Event – from ideas…

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Le Bridge Duty Free.

Event – to realization…Le Bridge Duty Free.

Event – to realization…Le Bridge Duty Free.

Event – atmosphere…

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Le Bridge Duty Free.

CatalogueLe Bridge Duty Free.

VariousLe Bridge Duty Free.

PartnershipsLe Bridge Duty Free.

THANK YOULe Bridge Duty Free.

Mr. Franck ARIF – Le Bridge Duty FreeTatiana DOSCA, Olga PRUTEANU – Le Bridge Duty FreeLudmila ANDRONIC – Business ClassTatiana LAZAR – Tatra Bis

INDIGO OGILVY team:

Diana BELESCU – Account DirectorAnton ANDRIESH – Creative DirectorAndrei PAPUC – BTL & Event ManagerOlga MALAI – Account ExecutiveEcaterina SCRUPSCHI – Art DirectorSerghei ALADIN – DesignerEduard CURAR – DesignerDima MATEICIUC - Production ManagerSergiu BELESCU – Account Executive