Date/Time Frame: January 6, 2014 – February 14, 2014

Details of Duties:

Wrote Monster Jam blog post for Charm City Now

Conducted research and wrote informational memo about CCTV America

Compiled research on several Congressmen and Senators pertaining to their opinions on

Saudi Arabia

Compiled media clips for Monster Jam into a clip book

Prepped and delivered Scientific American and Nature magazines to Capitol Hill

Assembled press kits for Cisco

Assembled and delivered press kits for Disney on Ice

Assembled and delivered press kits for Monster Jam

Listened to and created reports on several House subcommittee hearings

Compiled complete media list for Lockheed Martin

Completed research project for APhA

Compiled complete media list for APhA

Conducted media sweep on US Pharmacoepial Convention

Edited executive documents as part of QED (Qorvis Editorial Board)

Reflection – Professional Value

The beginning of my internship was definitely overwhelming, as I was quickly thrown into

essentially every type of public relations and public affairs function that Qorvis has. I conducted

research for several of Qorvis’ clients, which wasn’t what I really expected. The research I was

asked to do was very strategic and specific, but it was great to learn exactly the way they wanted

me to do it because it would prove useful for the remainder of my internship, which consisted of

hours upon hours of research. Another important aspect of the first third of my internship was

searching for media clips and assembling digital clip books of media coverage for Monster Jam.

Putting together these clip books is important to the client, Feld Entertainment, so that the client

can see that Qorvis is doing its job of earning media placement for Monster Jam. Learning how

to compile media lists was also an important part of this portion of my internship, as I would be

creating several throughout my internship. The media lists played a huge role in deciding which

reporters and outlets Qorvis would reach out to on behalf of its clients. I also had never created

media lists, so having a crash course in them will absolutely prove useful in any public relations

job I have.

Reflection – Personal Value

I have really enjoyed the first part of my internship. For one, Qorvis was acquired by

MSLGROUP, so the excitement level was very high as the agency prepared to become a top-5

firm in Washington, D.C., through the acquisition. My supervisor was very helpful in

acclimating me to the agency environment. Moreover, Qorvis has a great team of people who

have worked all over and have a wealth of experience to share. Being thrust into an agency

environment while working with only one other intern has absolutely helped me to improve my

time management skills. As far as my goals and objectives go, I’m not writing nearly as much

original material as I’d like to, but I have been editing a good deal. I have been conducting a

great deal of research, which is definitely a great step toward my second goal.

Major Connection

One connection I tried to make throughout this part of my internship was with the Grunig models

of public relations. Because Qorvis is such a multifaceted agency, it was interesting to examine

its functions and match them up to the different models: press agentry/publicity, public

information, two-way asymmetric and two-way symmetric. Qorvis definitely entails several

functions that can fall under each of these. For example, pitching is an example of two-way

asymmetric, or persuasion. Assembling media kits is a function of public information, or the

dissemination of information, and so on.