Date/Time Frame: February 17, 2014 – April 4, 2014

Details of Duties:

Researched blogs and outlets relevant to all Feld clients for pitching

Compiled media clips for Disney on Ice into a clip book

Compiled media clips for Monster Jam into a clip book

Compiled media clips for the Ringling Bros. Circus into a clipbook

Completed media recaps for each event

Created biographies for Congressmen and Senators related to Saudi issues

Edited press releases for Ringling Bros. circus

Transcribed a phone call between the Bank of Tennessee and Qorvis about Appian

Researched conference attendees and created nametags

Prepped and delivered Scientific American and Nature magazines to Capitol Hill

Assembled press kits for Lockheed Martin STEM Festival

Assembled and delivered press kits for Ringling Bros. circus

Listened to and created report on a House subcommittee hearing

Compiled complete media list for Cisco

Edited executive documents as part of QED (Qorvis Editorial Board)

Conducted media sweep of Harry Weller of the NEA

Ordered copies of CSR awards for MSLGROUP offices

Researched defense publications for Battelle

Transcribed phone call between MSL and a reporter writing about APhA

Reflection – Professional Value

The second part of my internship has proven a little more challenging than the first. I compiled a

series of clip books for each of the Feld clients for its respective events: Monster Jam, Disney On

Ice and the Ringling Bros. Barnum & Bailey Circus. Each of these events was in Fairfax,

Baltimore and Washington, D.C., which massively increased the volume of clips to be collected.

I had very tight deadlines for these clip books, which was another great lesson in time

management. Assembling and delivering the press kits for these events was also another great

crash course in the public relations business. These tasks were so important to Feld because of

the crucialty of media coverage to their company. I also conducted a lot of research for Feld, and

was able to attend the media party for Disney On Ice. Attending the media party was a great

experience because I had seen the party in its planning stages, delivered the press kits to the

reporters and bloggers who were invited, and then greeted and talked with the writers at the party

itself. It was great to see a plan come completely full-circle.

Reflection – Personal Value

It was very interesting to watch Qorvis Communications transition into Qorvis/MSLGROUP

upon its acquisition by PR powerhouse MSL. There was definitely a shift in the office culture,

and I was introduced to at least 30 new public relations professionals in a matter of days. I took

advantage of several networking opportunities and was able to make some great connections. In

terms of my own goals, I did get to write a fair amount more and interact with the media much

more than in the first part of my internship.

Major Connection

One academic connection I made during this part of my internship was definitely organizational

assimilation theory, which entails three segments: anticipatory socialization, organizational

encounter and metamorphosis. MSLGROUP’s acquisition of Qorvis and the subsequent

combination of the offices was a great example of this theory in action.