journal communications
DESCRIPTION
Journal Communications. Mafra. ~A Marketing Comparison~ Honza Svicka David Sajdak Alexandria Trahey. Mafra. Basic Facts. F ounded in 1992 1100 E mployees A uthorized S tock 1800 mil. Kc (81 mil USD). M ajority S hareholder Rheinisch-Bergische - PowerPoint PPT PresentationTRANSCRIPT
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Journal Communications
~A Marketing Comparison~Honza SvickaDavid Sajdak
Alexandria Trahey
Mafra
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Mafra Basic Facts
• Founded in 1992• 1100 Employees • Authorized Stock 1800 mil. Kc
(81 mil USD)
• Majority Shareholder Rheinisch-Bergische Druckerei und Verlagsgesellschaft mbH
• Total Annual Revenue 114 mil. USD
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Journal Communications
• Milwaukee Journal, 1882
• Milwaukee Sentinel, 1837
• Milwaukee Journal Sentinel, April 1995
Basic facts
- 5,500 total employees (3,800 full-time and 1,700 part-time)- States with Operations: 23- Common Outstanding Stock: 280 mil. USD- Total Annual Revenue: 671 mil. USD
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Mafra Product
Mladá Fronta Dnes Circulation of 400,000 copies
Lidové noviny Published since 1993
TV Óčko * 2002 Music-Video Station80000 Viewers per Day
Radio FM Classic
Expresradio
Sports IDNES.cz
News IDNES.cz
Economy &Fincentre IDNES.cz
Health IDNES.cz
Traveling IDNES.cz
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Journal Communications Product
Product
Nationwide direct marketing support to marketers of automotive, retail, publishing
and financial services
Owns and operates niche publications, shoppers and community newspapers
36 radio stations & 9 television
stations in 12 states
Weekday circulation 236,000 copies Sunday circulation of over 405,000
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Journal Communications Product
Product
Average
Distribution Newspapers ShoppersNiche
Publications
Northern Wisconsin 327,000 4 11 3
Southeastern Wisconsin 155,000 17 4 —
Ohio 184,000 — 8 —
New York / Connecticut 131,000 12 — 1
Florida 80,000 4 — 2
Louisiana 76,000 — 2 3
Vermont / Massachusetts 67,000 — 4 —
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PlaceMafra
Deadline 09.00 PM
Regional office Regional office Regional office Regional office Regional office
Editor in Prague
Printing company Mafraprint Prague, Olomouc
The printing office Prague – rotary press
Rotary machine 1: printing 9:20 P.M.- 01:25 A.M. (2nd release MF Dnes)
Rotary machine 4: printing 9:20 P.M.- 02:15 A.M (3rd release)
Rotary machine 3: printing 9:20 P.M.- 10:45 P.M. (1st release)
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Mafra Place
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PlaceMafra
Regional distribution centers
Outsourced, PNS GrossoMedia Service
> 04.00 AM
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Journal Communications Place
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PriceMafra
The stall’s prices: Monday 13 Kč (.63 USD)Thursday 16 Kč (.77 USD)Other days 11 Kč (.53 USD)
You can save up to 25% when subscribing it.
Their purchasing price: Final price – rebates
basic: 15%up to: 25% (500 printed copies and more per day)
Revenues from advertising - most considerable income
Examples of advertising prices: MF Dnes: the whole page ~ 450,000 Kč (20,000 USD) Lidove noviny: ~ 188,000 Kč (8,500 USD) idnes.cz homepage ~ 409,000 Kč / week specialized titles ~ 89,000 Kč / week (4,050 USD) 30 sec spot in TV Óčko ~ 7,900 Kč (360 USD)
Mo – Sa 1614,- Kc (73 USD) /bi-annually
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Journal Communications Price
Product
Journal Communications
Weekly MonthlyMonthly -
Student Quarterly Biannually Annually
Mon - Sun $3.70 $16.04 $11.90 $51.97 $103.95 $199.99
Mon- Fri - - $8.25 $32.50 $65.00 $130.00
Thurs-Sun $3.05 $13.20 - $42.90 $85.80 $165.00
Fri - Sun $2.30 $9.97 $5.25 $29.90 $59.80 $119.00
Sunday $1.98 $7.29 - $22.75 $45.50 $87.50
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Journal Communications Price
SubscriptionDaily
Purchases
Mon - Sun $0.53 $0.61
Thurs-Sun $0.76 $0.81
Fri - Sun $0.77 $0.92
Sunday $1.98 $1.75
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Promotion
Headquarters in Prague - nation-wide propagation – TV commercialsRegional centers - Customization in their regions
- Budget ~ 20,000 - 30000 USD per year» Camlet stalls» Radio advertisement» Billboards - Special supplement advertising - Brand advertising
Incentives for new subscribersReciprocal business with several restaurants (Cross-marketing)
Mafra
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Journal Communications Promotion
-Sporting Events
(Brewers Game, Green Bay Packers)
-Cross Marketing
(Open Pantry)
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Mafra vs Journal Communications
Mafra Journal Sentinel
Product Similar Portfolio •newspaper, TV station, Radio Stations, and Printing
services
Place Countrywide Distribution
Statewide Distribution
Promotion TV commercials Direct Marketing
Price 25% savings with subscription
Up to 43% savings with subscription
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How can Newspapers be Improved
Personalization – based on keywords* Filters* Research agents
Two-way Communication - Reply possibility
Experimenting with the Format
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Questions?