journalism & publishing by: jennifer l. frey chatham county public school
TRANSCRIPT
Journalism & PublishingJournalism & Publishing
By: Jennifer L. FreyBy: Jennifer L. Frey
Chatham County Public Chatham County Public SchoolSchool
Overview of IndustryOverview of Industry
To produce books, To produce books, newspapers, and newspapers, and periodicals that periodicals that entertain us, entertain us, educate us and educate us and bring us the news bring us the news we need to be we need to be informed citizens.informed citizens.
Trends in the IndustryTrends in the Industry
Pop journalismPop journalism Journalism, or Journalism, or
Propaganda?Propaganda? WeblogsWeblogs ConsolidationConsolidation Vertical Vertical
IntegrationIntegration
How It Breaks DownHow It Breaks Down
Newspapers - 40% of Newspapers - 40% of industry revenueindustry revenue
Magazines - Magazines - multibillion dollar multibillion dollar industry expanding industry expanding each yeareach year
Books - 1/5 of the Books - 1/5 of the industryindustry
Online Information - Online Information - ever expanding ever expanding universeuniverse
Career TracksCareer Tracks
Journalism & Journalism & Publishing starts with Publishing starts with a position as an a position as an intern, editorial intern, editorial assistant, proofreader, assistant, proofreader, or fact-checker. or fact-checker.
Many start out as a Many start out as a freelance writer for freelance writer for local newspapers, local newspapers, websites or school websites or school papers.papers.
Career Tracks - cont. Career Tracks - cont.
Career tracks Career tracks vary in book, vary in book, newspaper, and newspaper, and website website publishing, as do publishing, as do the skillsthe skills
Similar roles Similar roles
Career Tracks - cont.Career Tracks - cont.
Editorial Assistants & CoordinatorsEditorial Assistants & Coordinators CopyeditorsCopyeditors Writers and ReportersWriters and Reporters Managing EditorsManaging Editors Associate Editors & Section EditorsAssociate Editors & Section Editors Executive Editors & Senior EditorsExecutive Editors & Senior Editors Technical WritersTechnical Writers FreelancersFreelancers
Career Tracks - cont.Career Tracks - cont.
Editorial Editorial Assist./Coord.Assist./Coord.
Assist editors and Assist editors and reportersreporters
Handle overflow Handle overflow from the copy deskfrom the copy desk
Edit certain Edit certain columns columns
Copy EditorsCopy Editors Work closely with Work closely with
text paying text paying attention to style, attention to style, grammar and grammar and consistencyconsistency
Responsibilities Responsibilities vary from vary from publication to publication to publicationpublication
Career Tracks - cont.Career Tracks - cont.
Writers & ReportersWriters & Reporters Investigative work: Investigative work:
through phone calls, through phone calls, face-to-face face-to-face interviews, travel or interviews, travel or internet research.internet research.
Cover a beat or a Cover a beat or a main subject of main subject of interestinterest
Managing EditorsManaging Editors Oversee the flow of an Oversee the flow of an
ad and editorial spacead and editorial space Study market trends, Study market trends,
reader surveys, and reader surveys, and create budgets.create budgets.
Soothe egos, resolve Soothe egos, resolve conflicts conflicts
Create schedules and Create schedules and enforce deadlines.enforce deadlines.
Edit content in some Edit content in some capacity.capacity.
Career Tracks - cont.Career Tracks - cont.
Associate & Section Associate & Section EditorsEditors
Oversee a particular Oversee a particular section of a section of a publicationpublication
Spots leads not catchySpots leads not catchy Fixes stories that are Fixes stories that are
not cohesive not cohesive Finds and hire Finds and hire
freelancersfreelancers Emails writersEmails writers
Executive & Senior EditorsExecutive & Senior Editors Set editorial policySet editorial policy Write opinion piecesWrite opinion pieces Manage teams of Manage teams of
editorseditors Oversee content and Oversee content and
enforce quality enforce quality standards and stylesstandards and styles
Plans budgets, sets Plans budgets, sets deadlines and watch deadlines and watch market trendsmarket trends
Career Tracks - cont.Career Tracks - cont.
Technical WritersTechnical Writers Transform info. Transform info.
into logically into logically organized textorganized text
Develop Develop instruction instruction manuals, training manuals, training guides, how-to guides, how-to pamphletspamphlets
FreelancersFreelancers Find workFind work Be able to pitch Be able to pitch
ideasideas Schedule time Schedule time
wiselywisely Work at homeWork at home Create own Create own
structurestructure
CompensationCompensation
Copywriter: $27,000 - $50,000Copywriter: $27,000 - $50,000 Senior Copywriter: $50,000-$85,000Senior Copywriter: $50,000-$85,000 Editor: $35,000-$60,000Editor: $35,000-$60,000 Senior Editor: $60,000-$90,000Senior Editor: $60,000-$90,000 Reporter: $22,500-$30,000Reporter: $22,500-$30,000 Technical Writer: $35,000-$50,000Technical Writer: $35,000-$50,000 Web Writer: $27,500-$75,000Web Writer: $27,500-$75,000 Salaries vary depending on special knowledge Salaries vary depending on special knowledge
about industry or technology in generalabout industry or technology in general
Job ProspectsJob Prospects
Job market is Job market is stagnant will grow stagnant will grow slower than any slower than any other occupation other occupation through 2010through 2010
An internship or An internship or apprenticeship is apprenticeship is the best bet to the best bet to gain valuable gain valuable experienceexperience
Major PlayersMajor Players
Time Warner Time Warner www.aoltimewarner.com
Viacom, Inc. Viacom, Inc. www.viacom.com
News Corp. News Corp. www.newscorp.com
Bertelsmann Bertelsmann www.bertelsmann.com
Cox Enterprises, Inc.ox Enterprises, Inc. The Thomson Corp. The Thomson Corp.
www.thomson.com
Pearson plcPearson plc
LoveLove
The Power of the The Power of the Press - get the Press - get the credit you deservecredit you deserve
Say what you Mean Say what you Mean and Mean what you and Mean what you Say - be outspokenSay - be outspoken
Work with Words - Work with Words - creative expressioncreative expression
HateHate
Holier Than Thou - Holier Than Thou - how high are your how high are your moralsmorals
Faster! Faster! - Faster! Faster! - meet and beat meet and beat deadlinesdeadlines
Those Who Can, Those Who Can, Do…stand on the Do…stand on the sidelines and sidelines and observeobserve
Degree RequirementsDegree Requirements
Bachelor degree Bachelor degree in Journalism, in Journalism, Communications Communications or Englishor English
Skills RequiredSkills Required
Knowledge of Knowledge of grammar, grammar, language and language and narrative narrative (storytelling) are (storytelling) are essential skillsessential skills
Conduct ResearchConduct Research Proofreading Proofreading
SkillsSkills
Soft Skills RequiredSoft Skills Required
Interviewing skillsInterviewing skills Self-MotivationSelf-Motivation Creativity finding information and Creativity finding information and
telling a storytelling a story Curious and resourcefulCurious and resourceful Desire to communicate to othersDesire to communicate to others Ability to organize language and Ability to organize language and
think criticallythink critically
Courses In High SchoolCourses In High School
Business CommunicationsBusiness Communications KeyboardingKeyboarding NewspaperNewspaper Language Arts (creative writing)Language Arts (creative writing) MarketingMarketing Social StudiesSocial Studies ScienceScience MathMath
Two Year College - AS Two Year College - AS DegreeDegree
O.C.C.O.C.C. Associate Degree Associate Degree
Program in Program in Journalism as a Journalism as a concentrationconcentration
www.sunyocc.eduwww.sunyocc.edu
Four Year College - BS Four Year College - BS DegreeDegree
Syracuse University - Syracuse University - New House School of New House School of CommunicationsCommunications
Undergraduate Undergraduate Programs - Programs - Advertising, Advertising, Journalism, Public Journalism, Public Relations, Film, Visual Relations, Film, Visual and Interactive and Interactive CommunicationsCommunications
http://newhouse.syr.edu/http://newhouse.syr.edu/
Internships & Internships & ApprenticeshipsApprenticeships
WSTM News WSTM News Channel 3Channel 3
WIXT Channel 9WIXT Channel 9 WTVH Channel 5WTVH Channel 5 WCNY - PBS WCNY - PBS
Channel 24Channel 24 The Syracuse Post- The Syracuse Post-
StandardStandard Time Warner CableTime Warner Cable
Getting HiredGetting Hired
Enjoy reading, Enjoy reading, writing and newswriting and news
Exhibit Exhibit competence, competence, calmness, don’t calmness, don’t oversell yourselfoversell yourself
Keep it short and Keep it short and simplesimple
Less is almost Less is almost always morealways more
Stay focused and follow Stay focused and follow your career goals!your career goals!
Always remember…the glass Always remember…the glass is half full!is half full!