joy of life introduction
TRANSCRIPT
Lifestyle Wellness Garments Truly Sustainable, as per Global Organic Textiles Standards,
using our Patented, Green Technology
Launching brands for “Organic Herbal Lingerie, Innerwear and Yoga Wear with skin fortifying finishes, developed in
technical collaboration with IIT Delhi.
Launching brands for “Organic Herbal Lingerie, Innerwear and Yoga Wear with skin fortifying finishes”“Ultimate Luxury Wellness Garments” which are soothing, durable, comfortable, hygienic with a healing touch for the most sensitive organs of the human body; have already created buzz worldwide http://www.advantagenature.com/aont-press-room.htmCreate Marketing & Distribution Network worldwide; do White labeling Low Carbon Foot Print, Green/ Clean Technology will earn Carbon Credits, tested & perfected in IIT DelhiUS & Indian Patent already granted and more pending at EPO & IndiaUltimate technical team, top technologist from IIT Delhi as stakeholdersPromote Organic Cultivation for backward integration of our raw material needs on contractual basis under PPP modelCompliments the CSR perspective of all our business associates
AONT: HighlightsRevived “Ayurvastra” the ancient science of clothing using Modern BioTechnology Interventions (Ayurvastra is Ayur + Vastra; Ayur means Healthand Vastra means Garment i.e. Health Garment).
Business Vision: Road to Success
Approx. 8000 sq. mts. will be utilized for Herbal Extraction, Dyeing, Printing & FinishingPlant Building ready8000 sq. mts. for a world class Ayurvedic Health Resort in tie-up with the State Govt. Hospital, for Clinical Trials of our productsAmbitious but very well evaluated plans for Organic Cultivation of Herbs in at least 1000 acres of land in H.P. to start with under PPP model, for our future raw material requirements AONT main focus & philosophy is to continuously develop Innovative Organic Herbal Wellness Products, seek their International Patent rights and commercialize them in the near future.
State of the Art integrated facility in H.P., in very green & serene environment to have a centralized Manufacturing, Process & Products Development, Backward Integration, continuous R&D with a vision to use it as a showcase to establish the truly Commercial, Human & Eco friendly approach of our business model to the world
Acquired land measuring 15990 sq. mts. with all the necessary clearances from the State Government
Technology Description
Features
SyntheticDyes
(Hazardous)
First of its kind, Green, Proprietary Textiles Processing Technology to produce Organic Herbal Garments with Skin Fortifying &
Wellness properties using Biotechnology Applications and by Bio-engineering Natural/ Organic Herbal ingredients only. Truly
Sustainable, avoids using any hazardous, harmful synthetic dyes or ingredients.
Products & Features
Treated with USFDA approved (Safe List) Herbs & other Bio-materials for Anti-Microbial, Invigorating & Moisture Regulating
properties, Encapsulated with Healing Herbs, Vitamins & Aromas.
Lifestyle Garments
MaternityActive & Yoga Wear
Kids Wear
Hospital Scrubs & Maternity Wear
InnerwearLingerie
Night Wear
Thermal Wear
Uniforms for harsh environments Burn & Wound Bandages
Feminine Care ProductsDiapers
Kids Adults
Sanitary Pads
Tampons
Products- Future Targets
Garments means Protection…… But Conventional Garments…?Laurel House, Celebrity Writer From Planet green,
discovery.com, says Working out strengthens your body, fortifies your bones, and improves your immune system. But don't forget that as you sweat, your pores are opening, making you more prone to outside invaders slipping in through your skin. Problem is, many of the trendy exercise clothes are made from chemically treated fabric that, yes, when we sweat can be purged. Why work so hard to be healthy, all the while swaddling ourselves with something so potentially unhealthy? http://planetgreen.discovery.com/food-health/surprising-green-exercise-fabrics.html
We, at Joy of Life fully agree with this philosophy, just imagine- how the residue of conventional textiles dyeing and processing harms the immune system of Mother Earth & kills the natural flora where it falls therefore how much harm it might be doing to our bodies as well because subconsciously we are also eating these harmful chemicals.
Spurred on by the success of Greenpeace’s Detox Campaign, exposing the links between textile manufacturing facilities using toxic chemicals and water pollution, this new report further investigates 20 global fashion brands including Armani, Levi’s and Zara, and their use of hazardous chemicalshttp://linkingsustainability.com/2012/11/23/report-toxic-threads-the-big-fashion-stitch-up/
Why …….... Garments???Conventional versus Joy of Life!!!
Criteria Conventional Garments Joy of Life Garments
Toxic
pH 5.5 Apple Cider Vinegar
Microbial Growth Inhibitor Neem & Tulsi
Hygienic & Freshening Neem, Tulsi, & Methi Dana
Skin Protecting & Rejuvenating
Neem, Tulsi, ACV& Methi Dana
Insects & Moth Repellent Neem & Tulsi
All the garments of Joy of Life are processed from a concoction of Neem (Azadirachta indica) , Tulsi commonly known as Holy Basil Ocimum tenuiflorum and Apple Cider Vinegar.
Marketing Strategy: Multi Dimensional
Continuous R&D for better and newer product line & technology superiority Top professional execution team with best incentives in the market Generating awareness & Concept selling through Social Media channelsParticipating in Global Yoga Conferences http://www.yjevents.com/ep/marketplace.php
& Green Festivals http://www.greenfestivals.org/ Celebrity endorsements & save nature campaigns
Make a online Showroom ~ ePortal, targeting Yoga Studios, Stores, Teachers & other Holistic Fitness Therapists with franchise & marketing offers; they not only truly appreciate our concept but are already promoting it.Create “distribution network & shop-in-shop” in multi-brand outlets for our Innerwear & Yoga Wear, across INDIA . White labeling for the existing brands and fulfill the Dyeing & Processing needs of other manufacturers.
Truly Sustainable
Socialwell being
Technologicalwell being
Environmental
well being
Economicwell being
SustainableDevelopment
Indicators
This project caters to the guidelines of CDM India, UK, USA & Rest ofthe world also as per UNFCCC guidelines.http://www.tfsgreen.com/united-states-markets/ http://www.environmentagency.gov.uk/static/documents/Business/UK_Guidance_on_CDM_project_approval.pdf https://cdm.unfccc.int/methodologies/index.html
IPR StatusUSA, European and Indian Patent, already granted
One more pending in India. All the Patents & IP related rights are with the company only
Management Team
Rajiv Rai Sachdev, MD is a serial entrepreneur, Concept Selling/ Marketing is his main forte, from Media background and has more than 11 years of practical experience in Herbal/Natural Processing & value-added product development in Wellness domain. He has many Patents in his name.
Mr. Rakesh Sood, Executive Director (B.Tech & MBA) has more than 35 years of experience in Marketing & Branding, of Innerwear Industry. Instrumental in launching & establishing most of the major brands in hosiery industry and a well known name in the Innerwear Industry worldwide.
Mr. Anurag Gupta, Director- COO (B.Tech, Chemical) has more than 15 years of experience for Supercritical Fluid Extraction, manufacturing & extraction of Herbal Dyes & Extracts. He was instrumental in setting-up & successfully running many units.
Achievements & Honors
Gold Medalist at DST-Lockheed Martin Award,
Innovation Growth Prog. of Indian & US Govt.
AWEX- Belgium, selected for WalloniaTECH India Program.
National Search for Innovation, CIIE- IIM Ahmadabad
NRI Global Summit Dubai, The Green-tech Entrepreneur
Business Model
Organic Garments
India
Raw Herbs
Integrated Mfg.Garment
Processing &
Herbal Extraction
USA
Europe
India
Quality Assurance
India
India
Employees will be given Sweat Equity, based on performance.
Customers & Media ResponseJapanese Designer Kakuya Yoneko, our Customer says: “Thank you for making wonderful products of organic cotton and the natural dyes print. It is possible to recommend to the customer. The customer in the shop also said wonderful.” Hindustan Times …31st Jan 2010
“Exceeding the brief, Herbal Undies”Telegraph.co.uk… 2nd Feb 2010
“Cellulite? Try organic Indian knickers ”
University of Illinois, US...3rd Feb 2010 “© 2007-2010 THE CARBON CAPTURE REPORT™”
Express.co.uk… 2nd Feb 2010 “MIRACLE KNICKERS THAT BANISH CELLULITE? ”
Advantage: India/ WorldWe wish to provide our naturally dyed Organic yarns to the rural weavers with a buy back guarantee of the fabrics produced by them
Herbs with medicinal properties are our main ingredients for processing, we will encourage Organic Herbal Plantation and also do our own plantation on contractual basis
Provide excellent job opportunities to rural farmers & others in semi-rural areas, all employees will be shareholders in this project
The products developed will help in improving the “Quality of Life” of its users & no more exposure to toxic hazardous synthetic chemicals for production staff
2% of the Net Profits will be spent for the cause of underprivileged people
100% Natural/ Organic, Eco & Human-friendly, saves lot of water, electricity/ energy, dyeing ingredients & time in comparison to conventional textiles processing methods will earn Carbon Credits (CER’s)
Thank You !
Validation Rating of Quicklook Report prepared by FICCI & IC2 Institute, University of Texas at Austin !
Commercial potential has been validated through interviews. Further commercialization is recommended for India, Rest of
the World & US.
Contact Details:Rajiv Rai Sachdev, M.D.
Add: B-5, 2nd Floor, East of Kailash, New Delhi-110065, India.
Email: [email protected]: http://www.advantagenature.com
Mob. No: +91 9811108402