ED160: The Latest Trends in ED160: The Latest Trends in Client Use of the Internet ~Client Use of the Internet ~How nonprofits use the internet to How nonprofits use the internet to reach their clientsreach their clients

Joyce RabyConsultant jaraby@gmail.com

Rachel R. Medinarachel@lsntap.orgTraining Coordinator NTAP

How Nonprofits use the Internet to reach their Clients

Joyce Raby, Consultantjaraby@gmail.com- 571.765.0011

Quiz1. Broadband penetration is slowing down in households with

incomes in the 20k-40k range.

2. Device most likely to be used to access the internet in 2020:

3. What % of American adults making less than 30k per year use the Internet?

4. What percentage of U.S. teenagers browse the web on their cellphone?

5. What percentage of U.S. teenagers can text blindfolded?

1. False; 2. cellphone; 3. 57%; 4. 28%; 5. 72%

Internet Use Demographics

* Use the Internet - not necessarily have computer access at home* Does not include whether single or family

Demographics of Internet Users according to the Pew Internet and American Life Project

57% of American adults making less than $30,000 per year use Internet*

July 2, 2008 Press ReleasePew Internet and American Life Project

"Among adults who live in households whose annual incomes are less than $20,000 annually, home broadband adoption stood at 25% in early 2008, compared to 28% in 2007." *

"Those with household incomes between $20k and $40k annual saw broadband penetration grow by 24% from 2007 to 2008.  Some 45% of those in that income range reported having broadband at home in April 2008."

Internet Use Demographics

US Census BureauTable A - Households with a Computer and Internet Access by Selected Characteristics: 2003

"41% of households making less than $25,000 annual income have a computer with Internet access in the home"

Internet Use Demographics

Potential Clients / Clients

Illinois - "49.1% of the low income households surveyed had access to the Internet, and 59% had used the Internet"

 Montana - "83.9% had private, reliable access to a phone,

42.3% had private, reliable access to the Internet, 37.5% had private, reliable access to email"

 Connecticut - "51% of callers had access to a computer",

and “42% of callers had Internet access" Colorado - "27% of callers had access to the Internet" 

But do our clients use the Internet?

Using 15-24 year old's online behavior as a way to predict future telecommunications trends (CapGemini White Paper, July 2008)

 

1) Control 

2) Impatience

3) Community interactions

4) Originality

Digital Natives

Changing Behavior - increase in the amount of time each week spent communicating (via online or cell phone)

Digital NativesHarris Interactive and CTIA

The study was conducted in July 2008 among teenagers who are part of the Harris Interactive Online Panel.

The study was conducted online among a nationally representative sample of 2,089 teenagers across the U.S. who have cell phones (13-19).  More than 100 questions were asked on mobile phone usage, attitudes, behaviors, and teens' desires and aspirations for the future including mobile communications and entertainment. 

Digital Natives - results 46% use phone primarily to make and receive calls, and

39% use phone primarily to send and receive text messages

72% can text blindfolded! (using keyboard) 

28% browse the web on their phone

38% somewhat agree, 19% strongly agree (57%) having a cell phone has improved the quality of their life

Broadband Technology Opportunities Program (BTOP)

http://www.ntia.doc.gov/broadbandgrants/

The U.S. Congress has appropriated $4.7 billion to establish a Broadband Technology Opportunities Program for awards to eligible entities to develop and expand broadband services to unserved and underserved areas and improve access to broadband by public safety agencies. Of these funds, $250 million will be available for innovative programs that encourage sustainable adoption of broadband services; at least $200 million will be available to upgrade technology and capacity at public computing centers, including community colleges and public libraries; $10 million will be a transfer to the Office of Inspector General for the purposes of BTOP audits and oversight. Up to $350 million of the BTOP funding is designated for the development and maintenance of statewide broadband inventory maps.

Towards 2020PC Magazine – December 16, 2008

*According to the Pew Internet and American Life Project

"People are currently addicted to their Blackberry or iPhone devices, but by 2020, those devices will be the primary Internet connection for most people around the globe*”

Social MediaTwitter

TRLA pushes news and program updates

MLSA pushes out weekly Legal Tips (often re-tweeted by MT Justice Foundation

South Carolina ATJ Commission blogs and twitters their activities and ATJ issues

Social MediaFacebook

Illinois Legal Aid Online

Immigration Advocates Network

Social MediaYouTube

State Bar of Texas

Arkansas Access to Justice Commission

Web Browsing by PhonePtla.org

ptla.org/test/mobile

Mobile Web BenefitsTruly personal mass mediaAlways-onAlways-carried

Mobile Web DemographicsEarly adopters don't fit typical profile:

Significant use among African-Americans and English-speaking Hispanics

Mobile Web Projections: Evolution: feature phones touch phones Impact on user experience and accessibility

Technical specifications of 1999 desktop computer vs. latest iPhone

Phone TypesFeature phones

RAZR –approximately 85% of market

Smartphones – most Blackberry devices, Nokia E63

Touchphones – iPhone, Android Phones, Palm Pre

Environment / ApplicationsPlatforms

iPhone, Blackberry, Java ME, Windows Mobile

Operating Systems Sybian, Mac OS X,

Android

Application Frameworks

SMS

Mobile Websites

Mobile Web Widgets

Mobile Web Applications

Native Applications

More on Mobile Web…MOB100: The Mobile Web – Catching Up With Our Clients

Presenters: Hugh Calkins, Pine Tree Legal Assistance David Bonebrake, LSNTAP

December 4, 2009, 11:00 a.m. – 12:00 p.m.

Recommended For: Managers, IT Staff, Advocates

Online Intake Online intake http://intake.alsp.org soft launched on the 1st of

the month we had an immediate need to give the hotline callers an option to opt-out of the queue and somewhere to send them during lunch and after hours...

We wanted a solution that was fast and easy to develop and deploy, would collect the data in both the form format and SQL and didn't break the bank.

We went with FormRouter, http://www.formrouter.com with a 12 month contract costing us 3k.

15 day metrics:448 unique visitors338 from the state of Alabama42 cases

Towards 2020What now?

What do you want to accomplish?Be willing to tryStart smallFind someone who is already doing it to

start

THANK YOUTHANK YOUDon’t forget to complete our survey

Joyce RabyConsultant jaraby@gmail.com

Rachel R. Medinarachel@lsntap.orgTraining Coordinator NTAP