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Joytv Media Kit 2017–18JOYTVMEDIA KIT17–1817–18
JoytvMEDIA KIT
2017–18
Joytv Media Kit 2017–18
maJoriTy of canadians pay mosT aTTenTion To ads
When WaTchinG on Tv
Source: nlogic, thinktv – OmniVu Survey March 2016 The Quarterly – Winter/Spring 2016
TELEVISION
A18+
70%
10%
3%3%
10%4%
20%50%
A18–34
Desktop/Laptop
TELEVISION
Desktop/Laptop
Tablet
Tablet
Cell Phone Cell Phone
Q When do you pay most attention to advertising within television
programming? When watching on your…
Joytv Media Kit 2017–18
Source: Nielsen, ACA – Leading Canadian Marketers Survey Nov. 2015/Jan. 2016
Tv ads drive consumer acTion
0
20
40
60
80
ADS ON MOBILE DEVICES
TEXT ADS ON MOBILE PHONE
ONLINE BANNER ADS
ADS ON SOCIAL NETW
ONLINE VIDEO ADS
ADS IN SERCH ENG
TV PROG PROD PLACEM
ADS BEFORE MOVIES
BILLBOARDS ON OOH
ADS IN M
AG
ADS ON RADIO
ADS IN NEWSP
ADS ON TV
TRUST ACTION
5457 56
54 55
47
54
44
50
38
46
36
45
3936
39
3330
3234
29 28 2723
27 26
(%)
Not only are TV ads highly trusted, TV Ads drive consumer action more than any other medium.
46% more than Search Engines
68% more than Social Networks
90% more than Online Video
To What Extent Do You Trust The Following Forms of Advertising? – Trust Completely + Trust Somewhat.
To What Extent Do You Take Action on The Following Forms of Advertising? – Always Take Action + Sometimes Take Action.
The Quarterly – Winter/Spring 2016
Joytv Media Kit 2017–18
Tv is #1 medium for reach & Time spenT
Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita.
REACHTelevision reaches 88% of the Canadian adult population on a daily basis.
TIME SPENT WATCHING TVExceeds all other media:
41% more than the Internet
67% more than Radio
0
20
40
60
100
80
0
10
20
30
40
50
DAILY REACH (%) AVERAGE WEEKLY HOURS PER CAPITA
88
28
80
19.9
76
16.841
1.8
24
0.513
0.3
REA
CH
(%)
HO
UR
S
TV INTERNET RADIO
ADULTS 18+
DAILYNEWSPAPER
MAGAZINE COMMUNITYNEWSPAPER
The Quarterly – Winter/Spring 2016
Joytv Media Kit 2017–18
Tv reach and Time spenT are remarkably consisTenT
Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita.
0
20
40
60
100
80
Win/Spr 2015 Win/Spr 2016
90 88
79 8077
76
4139
24 24
15 13
TV INTERNET RADIO
ADULTS 18+
DAILYNEWSPAPER
MAGAZINE COMMUNITYNEWSPAPER
REA
CH
(%)
0
5
10
15
30
20
25
Win/Spr 2015 Win/Spr 2016
28.7 28
19.2 19.9
17 16.8
HO
UR
S
TV INTERNET RADIO
ADULTS 18+
DAILYNEWSPAPER
MAGAZINE COMMUNITYNEWSPAPER
0.30.30.50.51.81.9
The Quarterly – Winter/Spring 2016
DAILY REACH WEEKLY HOURS
Joytv Media Kit 2017–18
WHO WE ARE WHAT WE OFFER
FEATURING
Joytv is available in more than 1 million households in the Greater Vancouver area.
Joytv is your Local Station! Serving the wants and needs of viewers within Vancouver, Victoria, Surrey & the Fraser Valley.
Faith, News and Opinion.
Insightful Multicultural, Multi-faith & South Asian Programs
Local Community Events
News Information Events
News InformationPrograms
Joytv is a Canadian television brand owned by ZoomerMedia. Our mission is to reflect diversity and to inspire JOY. Based in Surrey, BC, Joytv broadcasts Faith, News and Opinion with a strong focus on the community.
North & South Delta
Prince George
Vernon
Kelowna
Kamloops
Whistler
Victoria
Vancouver, Lower Mainland
BRITISHCOLUMBIA
Joytv Media Kit 2017–18
LOCAL &NATIONAL
COVERAGE
Shaw 10 (Vancouver) + 7 (Victoria) | Telus 123 | Bell Satellite (National) 656 | Rogers (GTA) 173 | Novus (Delta) 10
Available Joytv Coverage:2.1 million Vancouver EM.
National Weekly Reach: 138,000Local Weekly Reach: 81,000
Sources: Numeris Vancouver/Total Canada,August 28, 2017 – Dec 31, 2017.
Faith, News and Opinion
Joytv Media Kit 2017–18
Joytv bythe numbersJoytv viewers skew female (69%), and are more likely to…• Own their Home (Index 116)
• Be the main shopper (Index 132)
• Have a Financial Planner (Index 157) Have a Wills / Estate Planner (Index 236)
• Own a Pet (Dog - Index 122, Cat - Index 176)
• Travelled out of Province for personal reasons in past 12 months (Index 111)
• Have a Personal Line of Credit (Index 136), Have RRIF (Index 150)
• Use a Tax preparation service (Index 188)
• Visit Coffee/Donut Store in past month (Index 115)
• Drink 12+ Coffee cups in past 7 days (Index 133), Tea (314)
• Drink 12+ bottled water in past 7 days (Index 126)
• Had 7-11 Soft Drinks in past 7 Days (Index 139)
• Use an Auto Centre for Oil Change (321), Tune Up (269), Muffler / Exhaust (370)
• Drink 7-11 glasses of wine in past 7 days (Index 231); 4-6 Coolers past 7 days (174)
• Regularly partcipate in: Fishing/Hunting (164), Golf in Season (115)
Source: Numeris Vancouver, Aug 28,2017 – Dec 31, 2017. Mon–Sun All Day based on 2+ AMA.
Joytv Media Kit 2017–18
JOYTV PRODUCTION SERVICES: Commercials, Web Video Production, Graphics, Editing, Advertorials, andStudio Rental - Joytv Vancouver
COmmERCIaL-BaSIC: Communicates a simple, clear message and builds your business. Includes a custom script, voiceover, editing using your high resolution photos and basic graphical treatment using your logo.
COmmERCIaL-CUSTOm: All the quality of a basic ad, a custom project is used to create an advertising campaign with an image – building concept or custom music soundtrack. Includes a custom script, voiceover, a half or full day location shoot with raw video editing and specialized graphic treatment.
COmmUNICaTE a CLEaR mESSaGE aND BUILD CONFIDENCE in your business with a Creative Essentials commercial.
THE CREaTIVE ESSENTIaLS paCKaGE INCLUDES: Script Development/Copy Writing • Coordinating Human Resources • Telecaster Applications (if necessary) • 4 Hours On Location Videography (as required) • Lighting Package (as required) • Up to 5 Hours Video Editing • Basic Graphical Treatment • Background Music, Sound Eff ects, etc. • Professional Voice Over from Joytv Talent Pool (one voice) • Final edit presented through Youtube link (and digital fi le if requested)
SOCIAL MEDIAan integral part of the Joytvclient experience
JOYTV ADVERTISING TESTIMONIALS
Joytv your go to station
www.joytv.ca/testimonials
/JoytvBC @JoytvBC
DONNA VERLAANKitchen Craft Cabinetry, VancouverJoytv Testimonial–Kitchen Craft Cabinetry
@joytvbc
Joytv Station has a 775 square feet studio space with professional lighting available for rent. This is an ideal space for fi lming, still photography, and corporate training functions.
STUDIO RENTAL (JOYTV VANCOUVER)
Rental includes professional pre-lit studio lights and high-speed wifi Internet.Additional studio and fi lming equipment are available, please inquire for more details.
STUDIO
GREENROOM
BOARDROOM
775 SQ FT
70 SQ FT
WORK AREA
KITCHEN
WORK AREA WORK AREA OFFICE
OFFICE
RECEPTION
STAI
RS
BACK
HAL
LWAY
Studio
Joytv Media Kit 2017–18
Joytv your community station
Cultural News & Information Lifestyle Entertainment Community Events
JoytvNEWS CarmenTV Fraser Focus
• JoytvNEWS is a 90 second weekly feature refl ecting on local Arts, Lifestyle, Communi-ty & Multi-cultural stories that are often over looked by mainstream media.
• An extension of our weekly edition of Fraser Focus, hosts Dean Atwal and Leah Bolton are the ambassadors of Joytv within the Fraser Region.
• Joytv’s host, Carmen Ruiz y Laza, is ready to get her hands dirty or manicured in order to endorse your brand, your way!
• CarmenTV showcases local experts for their knowledge and tips on travel, cuisine, fashion, beauty, DIY, entertainment and design.
• Carmen’s engaging personality showcases your product and services in a way that increases interest and sales!
• Hosts Dean Atwal and Leah Bolton engage with their communities on relevant topics to provide content fi t for a national viewing audience.
• Fraser Focus is a half hour program that aims to tell local stories that are often overlooked.
• From cultural festivals to lifestyle news, Fraser Focus showcases what people from the Fraser region do, believe and feel.
www.joytv.ca/shows/carmentv www.joytv.ca/shows/fraser-focus
www.joytv.ca/news-2
*Joytv Studio Rental is available
Joytv Media Kit 2017–18
Mosaic Programming
There are over 365,000+ South Asians in British Columbia.
Inspirational programs presented by a variety of different groups including Muslim, Hindu, and Sikh groups
A comprehensive South Asian community showcased every week during the famous Mosaic block of programming, Saturdays from 8:00am to 10:00pm, Monday to Friday early morning prime time – features primarily Punjabi, Hindi, and Urdu programming
Independently produced programs such as “The Harpreet Singh Show” (Mon-Thurs 7am-8am and 10pm to 11pm)
Source: Canadian 2016 Census
Joytv offers…
“According to the 2016 Census, South Asians in Canada now comprise the country’s largest visible minority group, surpassing the Chinese population in Canada for the first time. South Asians are the largest and one of the fastest growing visible minority groups in Canada.”
Joytv Media Kit 2017–18 Who are the viewers of South Asian programming on Joytv?
55:45 Female/Male
South Asian Viewers as Consumers:
62% 53%
70%
70% 55% 72%
32%
54%
69%
26%
67% 55% 67%
19%
8%Adults A 50+
University Educated
Hold a Line of Credit
Own an Imported vehicle
Have eaten at a Bar/Pub in past 30 days
Have eaten as Fast Food restaurant in
the past month
Hold Stocks/Mutual Funds
HHI of $75K-99, 999K
Hold TFSAs
Main Shopper
Main Shopper Have eaten at a Coff ee/Donut shop in
past 30 days
Live Ballet/Opera/Art
Community/Technical Users
Professional
Source: Numeris Total Vancouver, Aug 28, 2017–Dec 31, 2017. Composition based on 2+ AMA (Sat 8am–9pm+M–F 7a–8a+M–Th 10p–11p)
Source: Numeris Total Vancouver, Aug 28, 2017–Dec 31, 2017. Composition based on 2+ AMA (Sat 8am–9pm+M-F 7a–8a+M–Th 10p–11p)
Viewers of Joytv South Asian programming are almost evenly represented by both genders.
The South Asian community is: Core consumers of working-age, with an above-average propensity to be university educated and living in an average income household
82%Eaten in Casual/Family
Dining Restaurant the past month
Joytv Media Kit 2017–18
SATURDAY
9:00am KALAM-E-ZINDAGI
9:30am FRASER FOCUS
10:00am – 10:30am MEHAK PUNJAB DI
11:00am LET THE QURAN SPEAK
11:30am SPILL UR BEANZ
11:30am HAMAARA ANDAAZ
12:00pm – 1:00pm JAAGRITI
1:00pm THE NALINI BHUI SHOW
1:30pm DIVINE LOVE: HUB-E-RASUL
2:00pm THE HARPREET SINGH SHOW
3:00pm SPILL UR BEANZ
3:30pm EXPLORING ISLAM SERIES
4:00pm – 5:00pm SATT SAMUNDRON PAAR
5:00pm – 5:30pm AAP KI AWAAZ
5:00pm – 6:00pm DIL DIYAN GALLAN
6:30pm LET THE QUARAN SPEAK
7:00pm – 8:00pm SADI BOLI SADA VIRSA
8:00pm – 9:00pm THE HARPREET SINGH SHOW
*The Harpreet Singh Show: (Mon-Thurs 7am-8am and 10pm to 11pm)
Joytv’s Mosaic programming
schedule
Joytv Media Kit 2017–18 Joytv’s Christian weekday schedule
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
11:0
0 A
M
700 CLUB
12:0
0 P
M
JAMES ROBISON: LIFE TODAY
12:3
0 P
M
JOYCE MEYER
1:00
PM
700 CLUB CANADA
WEEKDAYS FROM 11AM–1PM
MEDIAzoomermedia.ca
Joytv Media Kit 2017–18
TELEVISION RADIO
TORONTO/GTA
TORONTO / VANCOUVER
COBOURG
GEORGIAN TRIANGLE
KINGSTON TO WINDSORPARRY SOUND TO PITTSBURGH
96.7FM (DOWNTON TORONTO ONLY)
REST OF NETWORK INCLUDES:VisionTV.ca / ONETV.ca /Joytv.ca /
HopeTelevision.ca / Classicalfm.ca / ZoomerRadio.ca / ZoomerShow.ca /
ideacity.ca / ZoomerMedia.ca
DIGITAL
EVENTS
THE NEW
LEVERAGE THE FULL POWER OF
CONTACT US
Joytv Television Division5668 192nd Street, Suite 204
Surrey, BC, V3S 2V7Telephone: 604-576-6880
Shaw 10 (Vancouver) + 7 (Victoria) I Telus 123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10or check your local listings | joytv.ca