jp edge birmingham july 2014 (final version)
TRANSCRIPT
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ARE WE OUT OF TOUCH?#EDGEBIRMINGHAM JULY 2014By James Perrin @Koozai_James
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DID YOUKNOW?
Students account for
half the UK youth population
They contribute an estimated £20
billion to the UK economy every
year
(Source: Guardian)
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BUT…
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“Marketing to Britain’s youth is notoriously fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever
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WHAT YOU’LL LEARN TODAY
Who Are Young
People?
Youth Trends &
Consumer
Behaviours
New Trends & The
Future
How Do We Reach The Market?
What To Do Vs What Not To Do
10 Rules To Stay In Touch
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10 Rules To Stay In Touch
Who Are They &
How Do We Reach Them?
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WHO ARE THEY?
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10 Rules To Stay In Touch
Youth Trends and Consumer Behaviours
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DID YOUKNOW? 9/1
0YOUNG PEOPLE ARE
INTERESTED IN ‘TECH’
(Youth Insight Report Source:
Chinwag)
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Old school technology is redundant….
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The Smartphone is the gadget of choice
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DID YOUKNOW? 67%
ACCESS FACEBOOK FROM THEIR
SMARTPHONE
(Source: TNW)
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Young people break trends first
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10 Rules To Stay In Touch
What To DoVs.
What Not To Do
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BE AUTHENTIC
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HASHTAG VS. BASHTAG
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EDUCATE,ENTERTAIN OR INFORM DON’T ALIENATE
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DON’T IGNORETHE NEGATIVES
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THINKREAL TIME
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10 Rules To Stay In Touch
New Trends
& The Future
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THE FUTURE?
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JELLY
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SNAPCHAT
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10 Rules To Stay In Touch
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Entertain, Educate Or
Inform
Entertain, Educate Or
Inform
Be Authentic
Be Authentic
Know Your Audience
Know Your Audience
Don’t Stay Quiet
Don’t Stay Quiet
Don’t Alienate
Don’t Alienate
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Embrace New Tech Embrace
New Tech Think Real
TimeThink Real
TimeEngageEngage
Be Relevant
Be Relevant
Focus on Earned Media
Focus on Earned Media
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LOADS MORE FREETIPS AND ADVICE
http://kooz.ai/free-whitepapers
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NEED HELP WITH YOUR DIGITAL MARKETING?
@Koozai_James
[email protected] 485 1262
koozai.com
Download the slides: http://kooz.ai/EdgeBrum14
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IMAGE CREDITShttp://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-speech-communication-network-connectionshttp://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faceshttp://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concerthttp://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affaldhttp://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempelhttp://www.bigstockphoto.com/da/image-21011351/stock-photo-gratishttp://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with-digital-tablethttp://www.bigstockphoto.com/da/image-38329693/stock-vector-like-buttonhttp://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphonehttp://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolkhttp://www.bigstockphoto.com/da/image-9828443/stock-photo-hejhttp://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/http://professionalsocialpromotion.com/top-social-media-platforms/http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/http://www.johnwatsonblog.co.uk/http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
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REFERENCES
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-marketing-youthhttp://www.marketingmagazine.co.uk/youth-marketinghttp://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats-may-impact-your-planshttp://www.quirk.biz/resources/article/4935/cracking-youth-market-onlinehttp://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/ http://www.mobileyouth.org/quick-facts/http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/ http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-campaign-fails-_n_1226811.htmlhttp://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid-why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/