jr atkins social media and your career search
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How do you use Social Media to help you find the carer of your choice.TRANSCRIPT
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Social Media &Social Media &Your Career SearchYour Career Search
Down load this presentation at:
www.linkedin.com/in/jratkins85
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What is Social Media 3 Keys to Social Media Is it Mysterious? The Big ones: LI, FB, T, B & V How to Use Social Media ROI Tips for Success Resources
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Wikipedia definition: At its most basic, social media is a shift
in how people discover, read and share news, information and content (communication)
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
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Another Communication Channel “Age Card” goes away Current trend You’re a “Learner” How we buy today
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1. Be interesting2. Content is King3. Give to Get
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1. The tools are new, the rest is the same
1. Communication2. Relationship Building3. Marketing
2. The Telephone was once new1. Integrated into our lives
3. Think of something similar 1. Yellow Page
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LinkedIn FaceBook Twitter Blogging Video
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LinkedIn• Complete your Profile• Invite your Network• Add a Photo (It’s about the Relationship)• Join Groups• Jazz up your Summary• Applications
Slide Share Events File Share
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FaceBook• Complete You “Info” (like a LinkedIn Profile)• Add some pictures, be tasteful• Upload a Video• List Books you like• Slide Share• Pages
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Twitter• Research
Single Search: http://search.twitter.com/ Multiple Streams: www.tweetdeck.com
• Publish Post from Twitter or phone Follow Listen Multiple Post: www.hootsuite.com
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Blogging• Like Journal with Comments• www.WordPress.com• www.blogger.com• Link to LinkedIn, FB• Mention in Twitter• Add to Signature
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Video• www.YouTube.com• Tagging• Create your own• Build your own YouTube channel
http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
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www.Ping.fm www.Nomee.com Look for posting links on Blogs &
Websites Link Social Media Sites
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1. Listening – Use for research to better understand your customers.
2. Talking – Use to spread messages about your company to a more interactive channel
3. Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth.
4. Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other.
5. Embracing – Integrating your customers into how your business works and help them design your products.
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1. Decide on your goals and intent. 2. Determine the right tools for you.3. Build your brand’s personality?4. Content is King! Repurpose.5. Use key words.6. Link resources.7. Build your community.
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ROI – Return on Investment• What are you counting
Follows, Friends, Connections Awareness, Comments, Questions Customer Service Issues Resolved Sales, Gross Revenue, Profit
• How to Track Log, Excel, Big Chief Tablet Web tools CRM
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Be authentic. • People can spot a fake miles away.
Be consistent. • Commit the time and resources necessary
to do it well. Be courteous.
• Listen and respond. This is a two or more way conversation.
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Be patient. • It takes time to build a network in person as
well as Social media. Be genuine.
• People can tell if you are to hard selling or self-serving.
BE careful. • Only say things that are ok for your boss or
mother to see.
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Groundswell by Charlene Li and Josh Bernoff, Forrester Research
Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway The New Influencers by Paul Gillin Mashable (Blog on Social Media Trends)
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Thank you for attendingThank you for attending
Social Media &Social Media & Your Career SearchYour Career Search
Down load this presentation at:
www.linkedin.com/in/jratkins85