1. JOURNALISTIC ROLE ORIENTATIONTHE CASE OF NAVAL ENERGY POLICY &DEBATE

2. INTRODUCTION Context Military Political Coverage Analysis Results and Implications 3. U.S. NAVY ROLES In Department of Defense (DOD) In fuel consumption In global marketplace 4. FUEL-BASED VULNERABILITIES Strategic Tactical Logistical FinancialEnergy is our soft underbelly.Colonoel Bob Charette, US Marine Corps Expeditionary Energy Office 5. ENERGY SECURITYAS NATIONAL SECURITY"Were not doing it to befaddish, were not doing itto be green. Were notdoing it for any otherreason except it takescare of a militaryvulnerability that wehave. -Ray Mabus, SECNAV 6. NAVAL ENERGYPOLICY AND GOALS1. Increase use of alternative fuels throughout the Department of the Navy (DON)2. Increase alternative energy ashore3. Sail the Great Green Fleet4. Reduce non-tactical petroleum use5. Energy-efficient acquisition 7. THE INVESTMENTIf the Navy comes, they willbuild it if we have enough ofdemand for things likealternative fuels, the price$450.00 begins to come down pretty$400.00 quickly Ray Mabus$350.00$300.00 Current Gas$250.00 Current Bio-Fuel$200.00 Same Bio-Fuel in 2009$150.00$100.00 $50.00$0.00$ USD 8. POLITICS MAKE STRANGE BEDFELLOWS Budget Alternative energy constituency Green Agenda Big Oil Constituency Fiscal Watchdogs House vs. Senate 9. THE GREAT GREEN FLEET Carrier Strike Group (CSG): U.S.S. Nimitz RIMPAC in Hawaii 900,000 gallons of 50/50 fuel mix = $12.1 million extra 10. MEDIA COVERAGE International Outlets: RIMPAC Frequency What roles do media adopt in covering this issue? 11. JOURNALISTIC ROLES Interpreter Mobilizer Adversary Advocate Disseminator 12. HYPOTHESES H1: More writers will adopt an Interpreter role than theroles of Mobilizer, Advocate, Adversary, orDisseminator. H2: More writers will adopt an Advocate role thanMobilizer, Adversary, or Disseminator. 13. METHOD LexisNexis query of Global Publications usingkeyword query for Great Green Fleet Qualitative Content Analysis, assessing roleorientation Role Examples from coverage 14. RESULTSNew York TimesInterpreter20Mobilizer 1Adversary 5Advocate5Disseminator1Total: 32 15. HYPOTHESES H1: Accepted more Interpreter roles adoptedthan any other role H2: Rejectedthere were equal numbers ofadvocates and Adversaries 16. IMPLICATIONS Reversal on budget limitations may be due to effective interpretive coverage Naval message was well-received and well- communicated by journalists 17. LIMITATIONS LexisNexis Query parameters Included all media coverage 18. THANK YOUQuestions?Susanna JoyJRN873 Final ProjectMichigan State UniversityDecember 2012