JST NIGERIA Ltd.

Shea Drop(Shea Butter Soap)

Date: 19th August 2010Company Name: JST Nigeria Ltd

Line of businessProduction of Toilet Soap

Expected date of star-up1st October 2010

Objectives-Create wealth amongst rural women and youth,- Produce soap and other beauty and household products from natural plants with destroying the environment,

Opportunities- Shea-nuts tree is only found in Tropical Africa,- It is the only plant that has unsaponifiable fats for curing all manner dermatological conditions,

PERU- Economist- Master in Marketing- SME Consultant

NIGERIA- Accountant- Master in Finance- Entrepreneur

LAOS- Business- Master in Economics- Investor

Our Mission: “To be a leading company in the promotion of ecologically and gender friendly Soap for wealth creation”

Our products: Shea soap Eco-beauty (for adults)

Tender wash (for children)Our brand: Shea Drop

Strength- Knowledge of the products and market- Raw materials can be easily found locally with cheaper price- Low cost of production due to local labors used- Market in the region- Out gatherers and rural income generation- Benefits of product: the shea soap (below)

- Daily skin moisturizer (face and body) - Dry skin relief - Dry scalp- Skin rash- including diaper rash - Skin peeling, after tanning - Blemishes and wrinkles - Itching skin due to dryness - Sunburn - Shaving cream to reduce razor irritation - Skin cracks - Soften tough skin on feet (especially heels)

- Stretch mark prevention during pregnancy - Minor burns - Sun and wind protection - Even skin tone - Reduce blemishes and scarring - Eliminating scalp irritation from dryness or chemical processing- Reducing acne- Absorbs quickly without leaving a greasy residue - Helps restore elasticity to skin - Restores luster to hair

Challenges and weaknessDominance by market leaders ( Unilever and Procter & Gamble)

Suppliers- Rural women & youth to supply shea nuts-T&T Packaging materials & cartons- Cici & Co fragrance coy- Public water supply- Public electricity supply

JST NIGERIA Ltd.

Customers

Consumers

Consumers

Consumers

Retailer

RetailerWholesaler

A- Lagos- Dazzling Point Merchants Ltd Ikeja -Twentieth woman Beauty Network Apapa- Front view distributors

B- Abuja- Mainasara Kasuwa spiral merchants - Beauty Product Collection point - Addis Ababa Beauty link

C- Accra - Nana hot distributors line - Kotokala women challenges - Catch them young B2B network

Factories, machineries, equipments

Automobiles

Applying for investment/business licenses

Dr. Jorge 17,000

Families 9,000

3,000

Raw Materials & coll. RentsSalaries Distribution costInterest & InstallmentElectricityWaterMiscellaneous (3 mths)

Dr. SoukDr. Tunde 50,000

25,000

75,000

8,000

2,000

17,100750

21,00015,000

3,1501,800

450750

51,000

155,000 155,000

Eco-beauty (for adults)

Tender wash (for children)

Our brand: Shea Drop

Product

Place

Consumers

Consumers

Consumers

Retailer

RetailerWholesaler

JST NIGERIA Ltd.

Price

 

Popula tion

Hig income

Middle income

Low income

Population

market

Families

market

Decisor (woman 16 - 50)

Units soap per

month

Abuja

140,6 ,2 3

9035.02.9

03.6

899

993,224

998

192

741,

165,206

8

Lagos

911,360

5 04803.

2 02.

72,90,884

18,2 2 ,721

15,61,406

133,834,81

Accra

435,826,

3 01803.

504

7

2 ,309,879

577

470

478

973,

410,548

6

Promotion

$ 0.75

78,750 78,850

- Daily skin moisturizer (face and body) - Dry skin relief - Dry scalp- Skin rash- including diaper rash - Skin peeling, after tanning - Blemishes and wrinkles - Itching skin due to dryness - Sunburn - Shaving cream to reduce razor irritation - Skin cracks - Soften tough skin on feet (especially heels)

- Stretch mark prevention during pregnancy - Minor burns - Sun and wind protection - Even skin tone - Reduce blemishes and scarring - Eliminating scalp irritation from dryness or chemical processing- Reducing acne- Absorbs quickly without leaving a greasy residue - Helps restore elasticity to skin - Restores luster to hair

Plant capacity is 8,000pcs/day now we start with 4,200pcs/day X 25days X $0.75=$78,750 (S. Price=$0.75/soap)

(1kg of SBN= +≡0.85kg SBS) 20ton truck carry 18tons SBN≡15,300kg SBS. 15,300kg SBS≡612,000pcs of 25g soap 12,500/612,000pcs=$0.02(truckload of SBN=$9,000+labour$3,000+utility$500. Total is $12,500. Cost of production per month is $2,100,Purification and addition of natural essence cost $15,000 (cost=2,100+15,000)

17,100 17,100 4,000 7,000 250 250 956 95618,094 16,09423,300 24,300

Actual Actual Actual Actual Actual Actual Actual Project Project Project Project ProjectCarry-forward from last month (A) 60,000 18,600 55,950 93,300 130,650 168,000 205,350 242,700 280,050 317,400 354,750 392,100 Cash 0 23,625 23,625 23,625 31,500 31,500 31,500 31,500 31,500 31,500 31,500 31,500 Receivables 0 55,125 55,125 55,125 47,250 47,250 47,250 47,250 47,250 47,250 47,250 47,250Revenue (B) 0 78,750 78,750 78,750 78,750 78,750 78,750 78,750 78,750 78,750 78,750 78,750 Cost of products 17,100 17,100 17,100 17,100 17,100 17,100 17,100 17,100 17,100 17,100 17,100 17,100Distribution cost 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 Salaries 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 Rents 250 250 250 250 250 250 250 250 250 250 250 250 Installments & Int 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050Electricity 600 600 600 600 600 600 600 600 600 600 600 600Water 150 150 150 150 150 150 150 150 150 150 150 150Miscellaneus 250 250 250 250 250 250 250 250 250 250 250 250Expenses (C) 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400 41,400Carry-forward to next month (A+B-C) 18,600 55,950 93,300 130,650 168,000 205,350 242,700 280,050 317,400 354,750 392,100 429,450

78,750 78,85017,100 17,100 4,000 7,000 250 250 956 956

23,300 24,300

38,350 37,350

18,094 16,094

Thank you for buying our product!