jtbd summit chris gibson march 2019 · 2019-04-01 · for fisherman's friend in 10 markets...
TRANSCRIPT
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JTBD SUMMIT
CHRIS GIBSONMARCH 2019
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WHAT WE DO
• MANUFACTURE AND MARKET FISHERMAN’S FRIEND
• FISHERMAN’S FRIEND COMPETES IN THE FMCG CATEGORIES OF:
HALSPASTILLER, HUSTENBONBON, PCP (POCKET CONFECTIONERY, MINTS, DROPS, BALSAMIC CONFECTIONERY, HERBAL CANDY, COUGH AND COLD SUPRESSANTS, CONFECTIONERY, PHARMACY-REGISTERED PRODUCTS…………………
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WHAT WE ARE?
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WHAT WE ARE?
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This document is provided for the exclusive use of our client. The document is not complete without personal presentation and explanation of its content.
Distribution to third parties requires explicit approval by Strategyn
With Outcome-Driven Innovation (ODI) we discovered growth potential for Fisherman's Friend in 10 markets globally
5
Fisherman's Friend NPD Ideation Workshop
Research objectives
The goal has been to discover customer segments that will value the
properties of Fisherman’s Friend.
Spot market communication opportunities.
Uncover opportunities to sell more to existing customers, find new potential
customers and find new sales opportunities in occasions that are currently
neglected.
2016 2017 2018
DEIndividual interviews and focus groups,
1200 online interviews
SE, NL, FR, IT2 focus groups per country, 1000 online
interviews per country
CH No focus groups, 1000 online interviews
Canada, Indonesia,
Malaysia, Thailand
3 focus groups per country, 800+ online
interviews per country
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GERMANY – COMMUNICATION
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This document is provided for the exclusive use of our client. The document is not complete without personal presentation and explanation of its content.
Distribution to third parties requires explicit approval by Strategyn
With Outcome-Driven Innovation (ODI) we discovered growth potential for Fisherman's Friend in 10 markets globally
8
Fisherman's Friend NPD Ideation Workshop
Research objectives
The goal has been to discover customer segments that will value the
properties of Fisherman’s Friend.
Spot market communication opportunities.
Uncover opportunities to sell more to existing customers, find new potential
customers and find new sales opportunities in occasions that are currently
neglected.
2016 2017 2018
DEIndividual interviews and focus groups,
1200 online interviews
SE, NL, FR, IT2 focus groups per country, 1000 online
interviews per country
CH No focus groups, 1000 online interviews
Canada, Indonesia,
Malaysia, Thailand
3 focus groups per country, 800+ online
interviews per country