juan ernesto rodriguez august 2008 - rev 7
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juan ernesto rodriguez august 2008 - rev 7. @home. May 13, 2008. 2. accessible. relax, lounge, peace. small biz self employed - space reflects my business not my home. open living all becomes one - blend of social & private space. uncluttered “hide the stuff”. security. remote office - PowerPoint PPT PresentationTRANSCRIPT
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juan ernesto rodriguezaugust 2008 - rev 7
@home@home
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2May 13, 2008 2
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3May 13, 2008 3
small bizself employed - space reflects my business not my home
shopgarage factory
remote officetele-commuters & no cube @ corp
productivity
security
scalable
accessible
spacedefinition
source: 2008 Kensington Home Research with Matter
open living all becomes one - blend of social & private space
studio/work space private space for adults - shared computing
off-the kitchen workspace for family - shared environment
relax, lounge, peace
individual light/space
reduce effort “efficiency”
uncluttered “hide the stuff”
bedroomprivate space for teens - my stuff
isis is-notis-not
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4May 13, 2008
globaltrends
4
source: CEA 2008 International CE Ownership; WSJ 7/29/2008 on Smartphones
ce device explosionqty 25 ’05 vs. 9.7 ’90, my-private-gadget
where do we shopretail 70%, online 40%
content consumptionvideo blog, youtube, tubesock, pc my new stereo
it’s all digitalinstant access, access anywhere, ubiquitous quality
tech attitude shiftproductive vs. fun & pampered
connected laptops rule earth1st 44% lap & 20% desk, 75% on WWW, Top5=70%
snap-shotsnap-shot
structured wiringcommunication, security, entertainment, env controls
ultra-portabilitynetbooks: sub 13 in, 3 lbs, 5hrs battery
crave mobility - smartphone270M out of 1.35B cell ’09, 53% 1st buyers, dolby
ww urban migration50% WWP by 2012, mix urban segments, carbon footprint
what tv? consumption shiftsvideo blogging, internet radio, HD internet-tv
entertain/connect >> commercewww 7 out-of 10 apps, upgrade to larger flagship flat-panels
peek aheadpeek ahead
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5May 13, 2008
tippingpoint
5
desktop pc x1
vcr
desktop pc x1
cell phone x1
game console
vcr / dvd
desktop pc x2
cell phone x2
mp3 x1
laptop x1
game console
vcr / dvd
dvr/tivo
device proliferate & functionality converge 50% own 11 discrete devices
device usage mobile >> portable >> stationary • 90% mobile phone, 80% laptops, 70% desktops
all digital content via amazon, bitTorrent, itunes, netflix• iTunes circa Jan 2001 & since sold 5 Billion Songs + 50,000 Movies/Day
device proliferate & functionality converge 50% own 11 discrete devices
device usage mobile >> portable >> stationary • 90% mobile phone, 80% laptops, 70% desktops
all digital content via amazon, bitTorrent, itunes, netflix• iTunes circa Jan 2001 & since sold 5 Billion Songs + 50,000 Movies/Day
80s 90s ‘00 - ‘05 ‘05 - ‘109.7/hh 25/hh
desktop pc x2
cell phone x3
mp3 x4
laptop x3
netbooks
smartphone x2
all-in-one x1
game console x2
dvd
dvr/tivo
vudu/aTV/roku
iptv
digital cameras
nas/personal hdd
53% share
47% share
10% dock
32% own
sub $250
70% photo
source: CEA 2008 International CE Ownership; Kensington 2008 Consumer Research
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May 13, 2008
source: CEA 2008 International CE Ownership; Wired Magazine “Android” July 2008; WW Market Share of Laptops DisplaySearch
RIM goesmainstreamwith Pearl
Apple 3G,apps $1M/daycloud mobileMe
Google Androidapps, 5.1 Dolby,pro, casual
smartphone dominancesmartphone dominance
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May 13, 2008
contentconsumptionk
device manufacturers
home networksmedia + data
“video qualityis king” - VentureBeat
3 windows“consume thru
multiple screes” - IBM
60%
40%
source: Connections 2008 Conference by Park Associates & CEA ; WSJ 7/22/2008 on “Comcast Unit Cuts Web Deals”
complementary contentlinear tv
video on demandinternet
interactive
5-10% Internet90% TV
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8May 13, 2008
8
permane
nt
sanctuary
tem
pora
rysocial 30%68%
49% 85%source: Kensington 2008 Consumer Research
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9May 13, 2008
9
permane
nt
sanctuary
tem
pora
rysocial
source: Kensington 2008 Consumer Research
mobile/stationary
laptop 40/60smartphone 90/10
usage:60% monolithic 40% cloud
ownership:70-80% iPod30-40% SmartPhone
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May 13, 2008
14%32M
25%58M
231M adults
114M HH
86M WWW 69M BB
72% DeskTop 47% LapTop
17%39M
43%99M
13.2M
14.6M
20% 1st
44% 1st
DeskTop LapTop
devices are becoming ubiquitous & omnipresent, YOY +6%
accessories enhance the device experience, YOY 8-12%
personal story behind each accessory, 335M units 2008
devices are becoming ubiquitous & omnipresent, YOY +6%
accessories enhance the device experience, YOY 8-12%
personal story behind each accessory, 335M units 2008
ushouseholdtam
source: CEA 2008 report on US HouseHolds; SMPhone and MP3s units estimated as function of HH% (+10% YOY); Netbooks Gartner July 2008
smartphoneHH 18% to 23%
MP3s HH 43% to 46%
netbooksnew
27.5M48.5M
5-8M
today
growth2008 - 2009
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11May 13, 2008 11
consumerbimodality
remain passive in living-room via
set-top box
remain passive in living-room via
set-top box
search anytime anywhere thru multiple “windows”
search anytime anywhere thru multiple “windows”
Video Consumption Hrs/Month US May 2008 Nielsen Report
TV: 127:15TimeShift: 5:50
Internet: 2:19Mobile: 3:15
Video Consumption Hrs/Month US May 2008 Nielsen Report
TV: 127:15TimeShift: 5:50
Internet: 2:19Mobile: 3:15
source: IBM “The end of TV as we know it ; Nielsen “Three Screen Report” - May 2008
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12May 13, 2008
12
extremeattributes
laptopall-in-onesmartphonesipod
cloudmonolith
<$200>$400
gendersplit
mobilephonegps
multipurposeright-toolright-spotfuzzyboundary
one-of-eachtakelittleeverywherehome
express-personalityspecial-feature
extreme attributes = a tool to understand the breadth of customer needs
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May 13, 2008 13
“I love technology
but don’t want to
see it”
sergio 33engaged
sw consultantworks @ flat
travels 2 clients
“invisible wall
between my work and life”
“i want
the theater
experience
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14May 13, 2008
14
@homeopportunity
✓
smart@home
NEW DEVICE
side-tablealarm and radio
dock to share video
paint with fingers and print for parents
paint with fingers and print for parents
speaker phone and charge
speaker phone and charge
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15May 13, 2008
15
@homeopportunity
✓
3windows@homelocal casting - shared and immersive in the living room
31%
19%
19%
share video download
immerse in movie
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16May 13, 2008
16
@homeopportunity
✓
4spaces@home
private-anywhere fun create-with-gestures environment-controls out-of-sight ensure-healthy-&-neat conserve-energy home-friendly materials
going beyond “fitting in”
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May 13, 2008
aggregators
1 smart device debuts @home
sumofallpartssumofallparts
3 windows for content consumption
4 unique usage models @home
+
“simplicity is the differentiator”
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May 13, 2008
thank you...
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19May 13, 2008 19
predictioncaution
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20May 13, 2008 20
smshomexperience
eliminate
createreduce
raise
“head-to-head competitive features”
“over design”
“eliminate compromise”
“generate immersive experience”
simple: remove frustrations, confusion, complexity, time-waste,
clutter, cost
simple: remove frustrations, confusion, complexity, time-waste,
clutter, cost
smart: new experience, link to my everyday
space, quick-to-learn, share-it with friends
smart: new experience, link to my everyday
space, quick-to-learn, share-it with friends
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21May 13, 2008 21
targetextremes
vs.
PROPRO
NOVICENOVICE
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22May 13, 2008 22
channelsavvy
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May 13, 2008
aggregatorsusbroadband-users
1-2 millionentertainment networks
30-35 milliondata networks
souce: park associates
source: Connections 2008 Conference by Park Associates & CEA
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May 13, 2008
end2endcycle
content
premiumuser generated
linear tv
vodsearch t/p shift
interactim
chat
tv 2.0*power shift to consumer
1 to n
n to 1
1* to n
➊
➋
➌
enhance content consumption experiece
t-commerce
interact
review/share
communicate
consumevideo ≠ music
role ofsocial networks
role ofnavigation device
back-end infrastructure
services
tag contentlink to ads
services to users
aggregators“virtual server”
source: Connections 2008 Conference by Park Associates & CEA
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May 13, 2008
14%32M
25%58M
content owners
playersconverge
aggregators
device manufacturers
the challenge “how 2 monetize”
players come together for 1st time
partnerships are formed
architecture & standards
the quest - “simple solutions”the
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May 13, 2008
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May 13, 2008
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May 13, 2008
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May 13, 2008
aggregators
400+ channels
“can’t find what I want
to watch”
1m+channels“where do istart?”
30million users, 2hours/night, 10minutes/video
business-modelchange
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May 13, 2008
aggregators
key to success = monetize content
“think partnerships if you want to be in the game” - george schweitzer, president of marketing group
beyondtechnology
monetize = link content 2 ads
link = metadata tagged content
targeted = viewer consumes
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May 13, 2008
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32May 13, 2008
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slimdevices, mini dinovo harmony, gaming controllers
cush-top, pocket-top, wash-mouse
webcam, KB sets, wrls mice
surge protector, powerdock
San
ctuaryPermanent
Temporary
Soc
ial
coolpad, mouse
wireless speakers, wash-mouse