juan valdez organic coffee at wal-mart

Juan Valdez Organic Coffee

At Wal-martBy www.BuyOrganicCoffee.org

http://www.buyorganiccoffee.org/

Last week we wrote about Juan Valdez and organic coffee

.

By www.BuyOrganicCoffee.org

http://buyorganiccoffee.org/430/juan-valdez-organic-coffee/


We did not find a reference to organic coffee on the Juan Valdez web site, either in

Spanish or English.



However, it turns out that there is Juan Valdez organic

coffee at Wal-Mart.



On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium

to low acidity, and lots of body.



According to Wal-Mart the Juan Valdez organic coffee at

Wal-Mart has been “Cultivated and Produced With Organic

Practices, Without Incidence of Chemical Products”



and “Has Been Certified Under International Norms That

Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is

also a product of Colombia.



In 1959 the National Federation of Coffee Growers

of Colombia created a fictional character, Juan Valdez, as an

icon for 100% Colombian coffee.



The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was

mixed with beans from other locations.



Juan has typically been portrayed with his mule,

Conchita, carrying sacks of coffee beans to be processed.



More recently a coffee shop business took the name of

Juan Valdez. Juan Valdez coffee shops can

be found throughout Colombia and in other parts of the

world.



The brand only sells coffee grown in the Colombian coffee growing region, the cafetero,

which includes the departments of Caldas,

Risaralda,



Quindío, and Valle del Cauca where half a million people work in the coffee industry.



This region produces healthy organic coffee as well a

coffee grown by the more usual means.


http://buyorganiccoffee.org/121/healthy-organic-coffee/


Although you can buy the brand, Juan Valdez organic

coffee at Wal-Mart the name Juan Valdez simply tells you

that it is certified as Colombian coffee.



However, the coffee is also certified as organic so that it

contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise.


http://buyorganiccoffee.org/136/organic-coffee-antioxidants/


Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on

the market for Colombian coffee or organic coffee.



Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian

and can also be certified organic if they are grown.



under sustainable growing conditions and free from the

use of herbicides, insecticides, fungicides, and

synthetic fertilizers



These coffees have the same beneficial health effects as

other organic coffees grown throughout the world.



Organic coffees from Colombia are free of the

contaminants found in many types of regular coffee.

Organic coffee from Colombia has the same



antioxidants that help reduce the incidence of type II

diabetes, prostate cancer, and colon cancer.



Colombian organic coffee calms the heart as well, that

is to say it reduces the incidence of hospitalization

for heart rhythm disturbances as medical

research has shown.



Whether you buy Juan Valdez organic coffee at

Wal-Mart, organic Kona coffee from

Hawaii, or any other brand with

organic coffee certification,


http://buyorganiccoffee.org/413/organic-kona-coffee/

http://buyorganiccoffee.org/344/organic-coffee-certification/


you can enjoy a coffee free of contaminants, a coffee

with many beneficial effects on your health, and a coffee

grown by socially responsible means.



juan valdez organic coffee at wal-mart

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