judd slivka, by the numbers
TRANSCRIPT
By the numbersCreating local, staff-produced video
without breaking the bank
Judd SlivkaMissouri School of Journalism@juddslivka
“I had something to say and didn’t want to break the bank to say it like I did back in 2007 when I spent my life savings to self-finance what is now probably the most expensive demo-tape on YouTube. Plus, everyone consumes so much content on their phones anyway, and the cameras on these things have gotten so great, that I said why not shoot something on the very device most of us can’t live without!”
⋙…of U.S. adults watch videos online. About 36 percent of those watch news videos.
⋙Nearly half of adults 18 to 29 watch online news video.
~2/3Source: Pew Research Center, 2014. http://www.pewresearch.org/fact-tank/2014/04/17/five-findings-about-digital-video-news/
⋙… percent of in-stream video ads are watched to the halfway point.
⋙72 percent are watched to completion.
79Source: CMO., http://www.cmo.com/articles/2013/8/27/video_15_mind_blowing.html
⋙Video news stories can easily be edited to include in-stream ads (or you can buy a service).
⋙Native advertising is easy to produce and quickly pays for itself.
2Source: Pew Research Center, 2014. http://www.pewresearch.org/fact-tank/2014/04/17/five-findings-about-digital-video-news/
revenue generating paths
$4.3 freakin’billion Source:
https://digitalcontentnext.org/blog/2015/01/29/an-insiders-guide-to-native-ad-sales/
⋙5-year cost for a DSLR video kit, plus laptop to edit and process.
⋙The equivalent mobile equipment would cost about $2,000.
$7,089
⋙… big challenges to using mobile tools for video.
⋙Sensor. ⋙Stability.⋙Sound.
3Source: CMO., http://www.cmo.com/articles/2013/8/27/video_15_mind_blowing.html
100 watt-equivalent LED $260
Sonywireless mic $600
Super-Wide iPro lens Set of 3 $199 iRig $150
pre-ampwith Velcro mount
$70Beastgrip Universal Lens Mount Rig for Smartphone
iPhone 6 $499
$1,778
⋙RTE’s mobile kit
$1,434
⋙The Mizzou Mobile Kit
$1,539iRig pre-amp
Genaray 36 LED light w/armSony wireless mic w/ lav and
hand mic transmitter
VidPro XM-55 shotgun mic
iOgrapher iPad Mini case16GB iPad Mini 2
⋙Best camera: iPhone 6+ ($499)⋙Best camera value: iPhone 6 ($299)
⋙Best frame: iOgrapher ($65)⋙Best alternative mCamLite ($120)
⋙Best pre-amp: iRig Pro ($150)⋙Best pre-amp value iRig Pre ($50)
Gear recommendations
http://bit.ly/SlivkaISWNE