judging creative ideas in 10 steps
TRANSCRIPT
WHEN THE CHAIR OF LEVER FABERGE WAS PRESENTED WITH THE NEW LYNX/AXE CAMPAIGN, HE SAID:
“I hate it. I’m sure it will be very successful.”
“Whenever you see a truly great idea, you can bet that behind it was a trusting relationship between client and agency”– BRUCE HAINESGroup Chief Executive, Leo Burnett
