julia yates city, university of london career coaching · •people like the idea of a...
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Career Coaching:guidance in a suit?
Julia Yates
City, University of London
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• Why I wanted something different
• Why I chose coaching
• What I found out
• What I’m still a bit concerned about
• How my practice has changed
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What do you call yourself and why?
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Career Coaching and Career Guidance
Which is more goal-orientated?
Which is more directive?
Which is more private-sector?
Which practitioner has more occupational knowledge?
Which has the better image?
Which is more effective?
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Why I wanted something different
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Why I wanted something different
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Why I wanted something different
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Why I wanted something different
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Why I chose coaching
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Why I chose coaching
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Why I chose coaching
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Why I chose coaching
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What I found out
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What I found out: similarities
Aim and scope
Structure
Philosophy
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What I found out: differences
Tools and techniques
Expectations
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What I found out: empirical data
Students expected an adviser to have more industry knowledge than a coach
They expected the adviser to be more directive
They thought the coaching session would be more valuable
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My conclusions
• People like the idea of a non-directive, person-centred career conversation
• They think they are more likely to get it with a career coach
• There are plenty of good, evidence-based tools to add value to our practice
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What I’m still a bit concerned about
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What I’m still a bit concerned about
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What I’m still a bit concerned about
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How my practice has changed
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How my practice has changed
Language
Confidence to make my clients do the work
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How my practice has changed
Language
Confidence to make my clients do the work
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How my practice has changed
Language
Confidence to make my clients do the work
A wider range of tools and techniques
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‘it was like a really really good guidance session’
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Calling myself a coach makes me a better careers adviser
‘it was like a really really good guidance session’
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Any questions or comments?
‘That which we call a rose by any other name would smell as sweet’