JULIE ZOEKJERNES

PORTFOLIO

I have a keen interest in research and product development. I take pride in following a simple philosophy of designing products that are: clean in form, understandable and easy to use.

Having gained industry experience from her work at Mathmos Ltd, Samsung and Marks & Spencer PLC, I have the knowledge to undertake research and innovative design with confidence.

I got selected to be the Creative Director for Ravensbourne’ prestigious end of year Degree Shows due to my excellent people and leadership skills. I am keen to gain as much industry experience as possible, and I am a very fast learner.

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RESEARCH..............................................................U-RULER.................................................................M&S.........................................................................BLOCK BLOSSOM....................................................OCD - FIRST CLASS TRAVEL..................................RAVENSBOURNE2011............................................

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USER RESEARCH CARRIED OUT FOR A MAJOR ELECTRONICS COMPANY.

Being recruited to carry out an extensive project for a major corporate electronics company, I got trained to go in-depth qualitative research, user experience and teamwork.

I carried out a mass of ethnographic and interviewing research, and met very engaging people. The team worked mostly via brainstorming meetings and in corporate headquarters in London. The team was pitching to client throughout the process.

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USER RESEARCH/ PITCHING/ PROBING/ SKETCHING

PROCESSAbove is the process of research

Initial Brainstorming

Key areas of interest

Analysis of probe / UX

User Matrix

Probe Packs

Collating & Insights

User Research

END DOCUMENTAbove is a sneak peak

of the research gathered

The project involved engaging users in washing and food environments through ethnograhpy.

These insights were informed by probes, interviews, scenario mapping and visual surveys.

The gathered material informed future scenarios of interest for the client.

THE BOOKSTwo of the books delivered.

Illustrations representing the probes not allowed to be shown.

INSIGHTAbove is an example of one of the insights gained, where a woman in her 40s hoovers her fridge due to dog hair.

INSIGHTObservation where different

people have their favourite tools in the kitchen.

‘U-RULER’: RECYCLABLE INSULIN INJECTOR, A CHALLENGE IN 3D MODELLING AND ENGINEERING.

USER RESEARCH/ 3D MODELLING/ DETAILING

QO

UT

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Makes me feel sicker with the medicine label and look.Hege - Diabetes type1

‘In England GP surgeries and pharmacists are not duty bound by the law to collect sharp bins from people with diabetes. This leaves 2.8 million people with diabetes in the UK with the only option of throwing their medicine in the bin’. (www.diabetes.co.uk)

The insulin has an expiry date of two years and that fills up a fridge.

“Why does it look like a pen?...No one ever wears it in their pockets for convenience” Christine Diabetes type 1

“ I need something that looks different, is easy to use and that I can recycle if needed... Hege - Diabetes type1

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mm

26

mm Not discreet enough

Front

‘U-ruler’ does not look like a pen and is made for disassembling and recycling. ‘U-ruler’ is a new injector on the market that is not an embarrassing factor and can easily be re-used or recycled.

The design has the means of displaying the compulsory medical information more discreetly.

Looks like an ugly pen Not made for recyclingNot made for disassembly Not made for re-use

Back

INF

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STEP 1Pull up top-lid

click

click

click

click

click

click

click

click

easily count the required units. On the inside the sound of the handles moving up the teeth will give an audio feedback on dosage.

STEP 2When you pull the body of the injector and the lid apart, a ruler will appear on the inside with which you can

STEP 3Lid off

contamination.Once the user has selected the correct dosage the insulin is administered by pushing down on the lid.

STEP 4The needle-shield retracts itself when injecting and returns to cover the needle to prevent injury and

Plastic = RecycledPlastic = vividly recycled

Disposed of according to borough and regulations.

Plastic = Recycled

The ‘U-ruler’, made for disassembly.

insulin capsule or dispose of the injector through your normal plastic recycling.

THE U-RULEREven though the injector is intended for refill, it is designed for disassembling so you can easy change the

A LIVE BRIEF FOR M&S, LOOKING AT SUSTAINABLITY IN PACKAGING FOR THEIR FROZEN DESSERTS.

The packaging that celebrates the romance,

excitement and joy of cakeboth in-store and at home.

MATERIAL RESEARCH/ LIVE BRIEF/ MODELMAKING/ PACKAGING

The Joy of Cake

TeAR OPeN RIP

MA

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S &

SPEN

CER

MA

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S &

SPEN

CER

Black F

orest Gateau

layers of delicately moist all-butter chocolate sponge,luscious W

est Country cream and a rich and tangy

Morello cherry andkirsch sauce, all finished with curls

of dark Belgian C

hocolate and plump whole cherries

Black F

orest Gateau

THE NETThe pattern around the

tray, colours and graphics are all inspired by the main

ingredient of the cake.

DETAILS ON PACKAGINGThe box has been designed to protect its precious content.The tear strip is intuitive and easy to use.

The cake is displayed on

the side of the box

Small flaps to fasten the

structure and make it tear

in one go.

The leaf shows where

the tear starts.

THE RANGE OF DESSERTSSeveral complete nets were

constructed, demostrating the versatility of the concept.

MARKS &SPENCER

MARKS &SPENCER

Strawberry and RasberryTorte

layers of delicately moist all-butter chocolate sponge,luscious West Country cream and a rich and tangy Morello cherry andkirsch sauce, all finished with curls of dark Belgian Chocolate and plump whole cherries

Strawberry and Rasberry orte

MARKS &SPENCER

MARKS &SPENCER

Rasberry Cheese Cake

layers of delicately moist all-butter chocolate sponge,luscious West Country cream and a rich and tangy Morello cherry andkirsch sauce, all finished with curls of dark Belgian Chocolate and plump whole cherries

Black Forest Gateau

Strawberry Rasberry

Block Blossom

A PROJECT TO DESIGN AND MAKE A SMALL BATCH OF PRODUCTS.

BLOCK BLOSSOMIs a colour changing night

light that is inspired by the lotus flower. The light can be

used both closed and open. The colour ranges through

the colour spectrum between red, green and blue.

MODELMAKING/ SALE/ PRODUCTION

FINAL MAJOR PROJECT: A STUDY OF HUMAN HABITSVIMEO: HTTP: //VIMEO.COM/24998604

NEW RESEARCH METHOD/ MANUFACTURING/ FILM PRODUCTION

Child Health

Child Behaviour

Abnormal Behaviour

Learning disabilities

Phobias

How to spot abnormal behaviour

Autism

extreme routines

OCD

OCD -’FIRST CLASS TRAVEL’A film produced, designed and scripted by Julie Zoe.

END DOCUMENTAbove is a sneak peak

of the research gathered

THOMASWhen collating all the habits

from my probes together, they formed a character

that has OCD. Therefore my brief became a design for a

fictitious person.

- AFRAID OF BACTERIA

- DO NOT LEAN TOWARDS SEATS

- DO NOT TOUCH POLES

- AFRAID OF GREASE MARKS

- AFRAID OF FAECES ON SEAT

- COMPULSIVE CLEANING

- EVERYTHING HAS TO MATCH

- DO NOT TOUCH ANYTHING

- STAND IN THE SAME PLACE

A collation of all the overlapping habits taken from the probe sheets.

SKETCHESHere are the sketches of the final product produced to show the manufacturer’s the idea.

PROTOTYPING / STORYBOARD / FILMING CREW

Snap shot of mock up reference models, the final

storyboard for my short film.

THE FILMThe final film concentrates on the character with OCD, and how he expresses this through his products.

THE FILMScreen shots of ‘Thomas’ using

LEATHER-LOOP, GLASS-REST and SEATING-MAT.

JULIE HAS BROUGHT A CONFIDENCE AND FLAIR TO THE DESIGN PROCESS BY BRINGING TO LIFE HER CREATIVE VISION FOR RAVENSBOURNE2011 WITH AN INFECTIOUS ENTHUSIASM. SHE HAS PRESENTED TO SENIOR STAFF, ARTICULATING THE VISION EFFECTIVELY AND MANAGED A COMPLEx RANGE OF DEMANDS TO A HIGH STANDARD.

Rachel GreenDirector of Physical Resources and OperationsRAVENSBOURNE

The creative director is charged with determining the best ways for us to visually represent our college identity throughout the entire event. It’s very much a people-oriented job, involving development of high-level concepts for design projects but also connecting students that are in need of help to realise their installation ambitions.

It involves working with internal and external industry, not just from my department (design) but media and broadcasting, pitching designs, and understanding industries expectations and wants in future employees. At times, the show require you to develop visual designs, and at other times, the Creative Director will be responsible for recruiting and managing third party design processes and installations as well as internal design resources. (BLOG: HOWTORAVE.WORDPRESS.COM)

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MANAGMENT / COLLABORATION / ExHIBITHION DESIGN

Phone Calls

People I now Know

Meetings

Blog Posts

Texts Sent

Tea Consumed

E-mail's Sent

Lifts Taken

Steps Climbed

sms

ME

Individual Installations

Course Representatives

Course Teams

CEO’s

Logistics Director

Operations Director

Technology Director

Finance Director

Marketing Director

STUDENTS

Health & Safety Manager

Operations Director

Mentors

Course Tutors

BOARD ROOM

Sunset

Mid Day

Sunrise

Ongoing

Level of contact

sms

5,00

0 In

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s sent 2 Good Brains

1 M

arin

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1 Lim

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budg

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132

Peop

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28 Ta

lents

6 Su

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725 Trips6,960 Steps

653 Kin

d Regards

580 Mug’s

290

Gre

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193

Logi

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120 M

eetings

114

Han

dshakes

60 C

ups

35 Hel

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34 P

airs

of L

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50 T

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1 Sm

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2 Sp

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10 I-

Mac

’s 1 TV

Cha

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This is a map covering my management areas, and the level of contact I have in the context of this

years degree show.

These numbers are expected to rise drastically and they only represent

the key people that is the main point of contact for the Creative Director

throughout the event.

THE CREATIVE DIRECTORSCOLLABORATION MAP

See the Future

JULIE ZOE KJERNESBA (HONS) DESIGN (PRODUCT)

SEE THE EVENT AT: WWW.RAVENSBOURNE2011.COM

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This is a map covering my management areas, and the level of contact I had in the context of this years degree show.

These numbers have risen drastically and they only represent the key people that was the main point of contact for the Creative Director throughout the event planning.

THANK YOU FOR YOUR TIME AND CONSIDERATION.

TWITTER: @missjuliezoe

WEBSITE: www.juliezoe.com

LINKEDIN: juliezoe

MOBILE: 0044 790 244 0639

EMAIL: design@juliezoe.com