julies franchise corp
DESCRIPTION
TRANSCRIPT
Good morning!Fellow entrepreneurs
United Trainors for Utmost Eloquence (in public speaking)
• Survey 2008 - 17.4% - 66 takehome learning points - 68.9% - 23 takehome learning points - 10.1% - 6 takehome learning points - 3.3% - 4 takehome learning points - 0.3% - almost 0 learning points (nil)
28 Years of Brand Building
Julie’s started as a Family Livelihood…
Innovations that led to initial success in the first 5 to10 years
• Clean and sanitary (neighborhood) bakery• Customer service• Transparent (the winning marketing
proposition)• Quality (fresh, taste, aroma, & appearance) &
Variety in products offered• Customer driven
Passion for the business
28 Years of Brand Building
The early years saw the surge of the joint venture partnership with relatives and close friends. A partnership that lasted for about 12 years..
The nature of the biz was generally decentralized with principals and partners having relative freedom in running their bakeshops.
The Franchise Company
1999 was the year that marked the birth of the mother company of Julie’s Bakeshop.
Shift to franchising
• There was a need to make standards and a unified system.
• “Authoritarian” in dealing with franchisee was of utmost necessity.
• Professionalization of the service was instituted
• The franchise was fast selling (high demand).
The Franchise Company
JFC’s Era of Professionalization accelerated growth.
The Franchise Company
With the unfaltering leadership of my brother Bobby, the professionalization of the family business promoted; profitable business modelComfortable income to employees
Putting God in the work place
Today
• Performance below par• Business model is in question – low
profitability of f’sees• Cracks in the organization are more apparent
or become magnified because of the below par performance
• Bickering • Low franchise sale (low demand)
(AD)2=(AG)2
BIB
good and strong franchise relationship
(focus on franchisee as client-partner)
Technical innovations
(equip’t upgrade, commissary operations et al)
Back to Basics(where the action is – at the bakeshops)
MBWA
Our PhilosophyEach individual in our organization is
committed to the pursuit of Service Excellence
and the highest level of Customer Satisfaction
to anyone that we do business with in the service of our
God and our country
Our Vision
A Julie’s Bakeshop in every town.We will be the most sought-after
Food Franchising Companymaintaining leadership in the neighborhood
bakeshop market.
Our MissionJulie's Bakeshop is a major brand established as
a family-oriented business and making its presence felt all over.
We maintain very high quality standards at each Julie’s Bakeshop offering freshly baked
products using only the finest ingredients and produced in a clean environment in full view of
our customers.
• Julie’s Bakeshop, a value driven franchise business focusing on:
- Freshness - Variety• - Hourly Hot Bread• - Cleanliness• - Sanitation and• - Accessibility to
Consumers
Julie’s Franchise Corporation’s Corporate Values, anchored on FAMILY:
1.Integrity and Honesty2.Quality Driven3.Social Responsibility4.Synergy5.Customer Service Excellence
• Building shared vision• Team learning - leads to synergies (extraordinary results)
• Mental models (conventional wisdom) - how we understand the world and how we take action
• Personal mastery-passion for the job or better – the responsibility (a good feeling of achievement & fulfillment)
• Systems thinking – must think “the larger picture”
• Entrepreneurial work ethic (creative mindset)
Diversification- Lotsa pizza master franchise in vismin- Julie’s fastfoods - Yumyum donuts
• The organizations that will truly excel in the future will be the organizations that discover how to tap people’s commitment and capacity to learn at all levels in an organization.
• The better management system is based on love rather than fear, curiosity rather than an insistence on “right” answers and learning rather than controlling.
United Trainors for Utmost Eloquence (in public speaking)
• Website of the organization that made the survey:
Daghang salamat.