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Briefl yBriefl yFranchisingEXPANSIONS into rural areas will likely boost the franchise industry this year, with officials noting that growth is also expected to improve the country’s performance in a global rank ing o f f ranch is ing countries. Franchise businesses from urban centers are going to provincial areas where local consumption has been increas ing, ” Philippine Franchise As-sociation (PFA) Chairman Robert F. Trota said in a briefing on Thursday. Construction of malls in Visayas and Mindanao have also spurred growth in franchise activities in the provinces, he noted.

Economic take offTAGUM City -- The De-partment of Trade and Industry (DTI) and Davao del Norte are partnering to develop some munici-palities in a bid to spur economic growth.DTI’s Local and Regional Economic Development (LRED) program wi l l jump start several eco-nomic activities in the less developed towns of the province. LRED is a process by which stakeholders from public and private sectors are mobilized to become partners in a joint effort to improve the economy of a defined subnat ional terr i tory, which would increase its competitiveness.

MISS KAGAY-AN 2012. Candidates for Miss Kagay-an 2012 fl ank BusinessWeek Mindanao , Mindanao Daily News, and Mindanao Star Balita publisher Mr. Dante Sudaria (center) during their courtesy visit to the paper’s offi ce on Saturday. From left: Lovely Jane Estampa (Patag); Sidney Taboclaon (Canitoan); Elaine Ghan (Kauswagan); Laurice Inosa (Balulang); Queenie Bahian (Patag); Juriel Valledor (Kauswagan); Leslie Ghan (Kauswagan); Emie Lou Yamba (Camaman-an); Roxanne Monterde (Cugman); Kris Pajaron (Patag); and Greanne Trisha Mendoza (Nazareth). PHOTO BY GERRY

By MIKE BAÑOS, Correspondent

TRIBAL PROTEST VS NCIP. Datu Timbangan Aduardo Salibo one of the Tamvilca leaders gestures in calling the local government to intervene and resolve the issue of the tribe against National Commission on Indigenous Peoples (NCIP). PHOTO BY BUTCHW ENERIO

LOCAL tourism officials and domes-tic airlines are forging new links between regional destinations not

previously linked by air travel to boost travel and tourism between the newly connected points. For instance, Cebu Pacific Air (CEB) recently brought five travel writers from Cagayan de Oro to Iloilo and toured them around the city and province to familiarize them with tourist destinations which Cagayanons might wish to explore. A return visit by Iloilo journalists to Cagayan de Oro is in the works. “Connectivity really plays a vital role in tourism promotion that’s why that’s where we really focus our promotion efforts,” said Atty. Helen J. Catalbas, regional tourism director for West Visayas during a briefing for the writers. CEB has been flying thrice weekly on the Cagayan de Oro-Iloilo route since October 2011 and has moved some 14,600 passengers for the five-month

More BonChon outlets readied

DAVAO City -- The company that brought the Bon-Chon chicken chain to the country plans to grow the number of local outlets both through company investments and franchising, an official said. Alexander Scott T. Tan, managing director for food and beverage division of Scottland Inc., said

Lumads assail NCIP for inactionBy BUTCH D. ENERIO

Correspondentwelfare is conniving with big landlords in depriving them of their land. The tribal members belong-ing to the Tambog Villanon Clan (Tamvilca) averred that they were part, as claimants, of the Certificate of Ancestral Domain Claim (CADC) 135, and was not given its share,

QUEZON, Bukidnon – A Manobo Tribe here has as-sailed the inaction and in-difference of the National Commission of the Indigenous People (NCIP) on their an-cestral domain claim, saying that the government agency supposed to look after their

AIR/PAGE 11

LUMADS/PAGE 11 BONCHON 11

2 BusinessWeekMINDANAOJuly 16-19, 2012

Per DTI-MOR-X-0087 SERIES OF 2012

3BusinessWeekMINDANAO

July 16-19, 2012CorpboardCorpboard

EXPANDING SUPERMAR-KET chain Puregold Price Club, Inc. has raised P6.5 billion from the sale of 250 million shares held by the Co family to global inves-tors, a disclosure to the local bourse on Friday showed. “Puregold completed a secondary share placement of 250 million common shares at a price of P26.00 per share. The placement was conducted via an over-night book-built offering wherein [members of] the Co family were the selling shareholders,” the disclosure read. As a result of the trans-action, Puregold raised its public float level to 32% from a previous 23%. The shares were sold at an 8.45% discount from Puregold’s closing price of P28.40 on Wednesday, with UBS Investment Bank serving as sole global coor-dinator and bookrunner for the deal. The transaction, origi-nally sized at 220 million shares, was upsized by 13.64% to 250 million shares due to robust demand from global institutional inves-tors, Puregold said. Leonardo B. Dayao, Pure-gold president, said the of-fering was oversubscribed 2 to 1. Puregold had been mak-ing rounds in investment fairs in the region, with its officials meeting with

Puregold raises P6.5B from share sale to investorspolicy makers, industry leaders, and businessmen at conferences and road shows in Singapore and Hong Kong, includin the Citi ASEAN (Association of South East Asian Nations) Investor Conference 2012 last June 28 and 29. Yesterday, the company disclosed to the stock ex-change that it was participat-ing in the Bank of America Merilll Lynch Small/Mid-Cap Corporate Day in Sin-gapore on July 12 and 13. The fund-raising comes as Puregold has so far ac-quired two supermarket operators: Kareila Manage-ment, Inc., the operator of upscale S&R Membership Shopping, and the Gant Group of Companies, which operates Parco Supermarket. Puregold had said it plans to expand the company’s presence in Metro Manila and its environs. For 2012, Puregold has allotted an estimated bud-get of P3 billion for store development, to be par-tially financed from the balance of its initial public offering proceeds as well as internally-generated cash. The company aims to increase its overall net sales this year by 25% on the back of revenues from its newly-opened stores, earlier reports said. It is also looking to es-tablish additional stores in Visayas and Mindanao by

the end of the year at the earliest. Puregold hiked its net income for the January to March period this year by 24.5% to P469 million from P376 million in year-ago levels.

Net sales for the quarter rose by 30.3% to P10.74 billion from P8.24 billion, year on year, while sales costs increased by 30.0% to P8.99 billion versus P6.92 billion in 2010. Puregold was incorpo-

rated in 1998 to engage in buying, selling, dis-tributing, and marketing wholesale or retail goods. It merged with Suremart, Inc. in 2006 and with four other local Puregold units in 2008.

At present, the company operates Puregold stores under three retail formats: the Puregold Price Club hypermarket, the Puregold Junior supermarket, and the Puregold Extra discount store.

4 BusinessWeekMINDANAOJuly 16-19, 2012 CompaniesCompanies

Republic of the PhilippinesREGIONAL TRIAL COURT

11th Judicial RegionBRANCH 14DAVAO CITY

IN THE MATTER OF THE PETITION TOCORRECT THE SEX IN THE CERTIFICATEOF LIVE BIRTH OF JAREN BALINGELESTERIO BEARING LOCAL CIVILREGISTRY NO. 91-962, FROM MATE TOFEMALE

JAREN BALING ELESTERIO, Petitioner, SPL. PROC. NO. 11,996-12 -versus-

THE OFFICE OF THE CITY CIVIL REGISTRAROF DAVAO, Respondent.x-------------------------------------------------------------/

ORDER OF HEARING

A VERIFIED PETITION has been filed by petitioner, JAREN BALING ELESTERIO, assisted by counsel, Atty. Lennie Y. Moreno-Maduay, praying that after due hearing, an Order be issued directing the Local Civil Registrar of Davao City to correct the sex in the Certificate of Live Birth of Jaren Baling Elesterio bearing Local Civil Registry No. 91-962, from Male to Female. Finding the petition to be sufficient in form and substance, set the hear-ing of the petition on AUGUST 28, 2012 at 8:30 o’clock in the morning. Let this Order be published at the expense of the petitioners in a newspaper of general circulation in the City of Davao, once a week for three (3) consecutive weeks. All interested persons may appear before this Court on or before the aforesaid date of hearing to show cause, if any, why the petition should not be granted. Let this Order be furnished together with a copy of the Petition to the City Prosecution Office, Davao City, the office of the Solicitor General, Atty. Lennie Y. Moreno-Maduay, the office of the Clerk of Court, Regional Trial Court, Davao City, the office of the Local Civil Registrar of Davao City, as well as the petitioner. SO ORDERED. Given this 31st day of May 2012 at Davao City, Philippines.

(Sgd.) GEORGE E. OMELIO Presiding JudgeMDN: JULY 9, 16, & 23, 2012

Republic of the PhilippinesREGIONAL TRIAL COURT

12TH Judicial Region, Branch 21Kapatagan, Lanao del Norte

IN RE: PETITION FOR ACKNOW- LEDGMENT OF PATERNITY OF THE SPL. PROC. NO. 21-470CHILD APRIL ROSE BALATERO AND TO USE THE SURNAME OF FATHER FOR: ACKNOWLEDGMENTAPRIL ROSE BALATERO, OF PATERNITY AND Petitioner, USE OF SURNAME - versus - NODEC TAGAL, Private Respondent,THE LOCAL CIVIL REGISTRAR OFLALA LANAO DEL NORTE And THE ADMINISTRATOR AND CIVIL REGISTRAR GENERAL, NATIONAL STATISTICS OFFICE (NSO)EAST AVE., QUEZON CITY, M.M. Respondents.x- - - - - - - - - - - - - - - - - - - - - - - - - - - -//

O R D E R A verified petition for acknowledgment of paternity and use of surname of father in the Birth Record of April Rose Balatero in the Local Civil Registry of Lala, Lanao del Norte, was filed by petitioner April Rose Balatero on June 22, 2012, praying this Honorable Court that after due notice, publication and hear-ing, judgment shall issue 1) DECLARING Petitioner as the biological daughter and child of private respondent Nodec Tagal; 2) ORDERING the Local Civil Registrar of Lala, Lanao del Norte and the NSO to cause the necessary change and corrections of the erroneous entry recorded in the book of births, specifically in the record/certificate of birth of the petitioner in such a way that: (a) the last name of Petitioner in the Certificate of Live birth be changed from “Balatero” to “Tagal” and the name “Balatero” be placed under middle name so that her full name reads APRIL ROSE BALATERO TAGAL; 3) FORWARD a copy of the changed and corrected birth record of the Petitioner to the National Statistics Office (NSO), East Avenue, Quezon City, Metro Manila; and 4) Furnish a copy of the corrected birth certificate and/or record to the petitioner upon payment of legal fees. Finding the verified petition to be sufficient both in form and substance, the same is hereby set for initial hearing to October 10, 2012 at 8:30 o’clock in the morning. Let this order be published in a newspaper of general circulation in the province of Lanao del Norte once a week for three (3) consecutive weeks at the expense of the petitioner. The Local Civil Registrar of Lala, Lanao del Norte, and any person who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this petition or from the last day of publication of this order. Further, let this Order be posted for fifteen (15) consecutive days prior to the date of hearing on the bulletin board of the Municipal Hall of Lala, Lanao del Norte; on the bulletin board of barangay (Purok Apitong) Maranding, Lala, Lanao del Norte where the petitioner is residing, and on the bulletin board of this court. The petitioner is directed to notify this Court of the publication of this order three (3) days before the scheduled hearing date. Furnish copy of this Order to the Solicitor General, Makati City, the Of-fice of the Provincial Prosecutor of Lanao del Norte, the Local Civil Registrar of Lala, Lanao del Norte; Atty. John Dale A Cantalejo, Maranding, Lala, Lanao del Norte, April Rose Balatero and Nodec Tagal, both of Purok Apitong, Maranding, Lala, Lanao del Norte. SO ORDERED. July 4, 2012. Kapatagan, Lanao del Norte.

(SGD.) ALAN L. FLORES Acting Presiding JudgeALF/epp

cc: Office of the Solicitor General 134 Amorsolo St. Legaspi Village Makati City

Office of the Public Prosecutor Tubod, Lanao del Norte

Office of the Local Civil Registrar Lala, Lanao del Norte

Atty. John Dale A. Cantalejo Maranding, Lala, Lanao del Norte

-April Rose Balatero -Nodec Tagal Purok Apitong, Maranding, Lala, Lanao del Norte

The Administrator and Civil Registrar General, National Statistics Office, East Avenue, Quezon City Metro Manila

BWM: July 16, 23 & 30, 2012

Fortified milk needed for healthier child developmentSCHOOLCHILDREN re-quire adequate nutritional supplementation to help them keep up with the de-mands of their increasingly active lives. Falling short of their daily requirements puts them at risk of laps-ing into poor mental and physical capacities that can impair not just their health but also their own future. Milk provides parents with the easiest way to en-sure that their children get their much-needed nutri-tion. Different age levels of kids, though, call for different types of milk. For children aged seven and up, the ideal type to drink is one that is fortified with vitamins and micronutrients – ingredients that are crucial for building strength and bodily resistance against infection. Fortified milk contains vitamins A, D, and B, along with iron, zinc, and other nutrients that give children a stronger immune system. This type of milk not only strengthens growing bones because of its vitamin D con-tent—essential for optimum calcium absorption—but also helps improve vision with vitamin A. All these essential nutri-ents, including zinc, iron, and vitamin C can be found in a glass of BEAR BRAND Powdered Milk Drink. Zinc is involved in major metabolic processes and in functions of many tissues,

and it plays a central and unique role in the function-ing of the immune system, as over 300 enzymes alone need zinc for proper bio-logical function. Iron is also essential for improving immunity, carrying oxygen to the body, boosting one’s energy level, and even pre-venting learning difficulty among children. Vitamin C rounds up the immune-building benefits of fortified milk, as it helps protect the body against oxidative dam-age, promotes resistance to infection, and helps in one’s recovery from stress. As a fortifi ed milk variant, BEAR BRAND Powdered Milk Drink helps grow-ing children cope well with

the demands of their active lives at school, at home, and outdoors. In its ongoing outreach program dubbed LAKI SA GATAS Nutrition Education Advocacy, which visits elementary students in public schools nationwide, BEAR BRAND regularly promotes the importance of having a sharp mind and a strong body to build a bet-ter future and attain their dreams in life. “Drinking fortified milk must be a daily habit among schoolchildren because it is vital for overall health yet inexpensive to give,” said Jasmin Estacio, Con-sumer Marketing Manager for BEAR BRAND. “It must be part of a child’s daily diet,

supplemented by the right food choices that parents must provide.” Estacio further explained that BEAR BRAND Pow-dered Milk Drink is not formulated for infants; it is targeted for growing chil-dren four years old and above. Furthermore, the product conforms to the standards set by the Food & Drug Administration, and is registered and approved by the same agency. By knowing what kind of milk to give, along with establishing healthy eat-ing habits, parents can lay the foundation for healthy diets that will enable their children to enjoy active and fulfilled lives.

Pag-IBIG targets middle-class clientsDAVAO City -- The Pag-IBIG Fund is closely look-ing at the housing loan tender of commercial banks to attract also the untapped middle class among its clientele. Darlene Marie B. Ber-berabe, Chief Executive Officer of Pag-IBIG Fund, said her office was already offering loans of as much as P6 million with inter-est lower than the market rate to attract this sector that were the targets of mid- to high-end hous-ing and condominium developers. The Pag-IBIG Fund has offered between P1 mil-lion to P6 million loans “to our well-off clients” with lower interest of 7.98 percent. She said that market rate was 11.5 percent. She said the agency has middle-class clients in the past, with “many of them going back to the banks to access their loans.” “We would be interest-ed in how the banks were attracting the middle class and the well-off among our clients,” she said. She said that 50 percent of the Pag-IBIG Fund cli-

entele that have accessed any of the various forms of loans were borrowing P1 mill ion and below. “We have also clients in the P1 million and P1.5 million portfolio.” She said this big num-ber of borrowers in the P1-million- and-under loan portfolio would en-sure that the fund would not be cornered by the rich clients. She said that only 10 percent of the total mem-bership of Pag-IBIG Fund have tapped the loan fa-cilities of the agency. She said the mem-bership has recently in-creased after the agency has included such workers as household helps, driv-ers and others from the informal sector, who earn regular income. The Pag-IBIG Fund has also increased its membership among the overseas Filipinos and overseas Filipino workers (OFWs) after the Philip-pine Overseas Employ-ment Administration and the Department of Labor and Employment required migrant workers to acti-vate their membership.

“Right now, one of ev-ery four borrowers comes

from the OFW sector,” she said.

PAL extends ‘unli’ flights promotion

PHILIPPINE Air l ines (PAL) extended its “Fly All You Can” promo to July 18, due to high demand. PAL is offering the “Fly All You Can” pass which allows ticketholders to unlimited PAL flights to 11 regional and 2 domestic destinations until Decem-ber 10, 2012. The destinations are Cebu and Davao or from Manila to Hong Kong, Macau, Taipei, Singapore, Bangkok, Saigon, Jakarta, Beijing, Shanghai, Bali and Xiamen. The Fly All You Can pass is available for as low as $316 for economy class and $1,318 for business class. Tickets must be used within eight weeks from date of first travel or on/before December 10, 2012.

The pass should be converted into any num-ber of tickets to any of the designated destina-tions within a month of buying the pass. The pass can be used to the same destination more than once. However, the price of the pass does not include government taxes, fees and surcharges. Taxes depend on the destina-tion. PAL is also offering special fares at several travel expos. PAL is par-ticipating at the Travel Madness Expo at SMX Convention Center of SM Mall of Asia from July 20-22. The 1st PAL C ebu Travel Expo is being held through July 15 at SM City Cebu.

5BusinessWeekMINDANAO

July 16-19, 2012

6 BusinessWeekMINDANAOJuly 16-19, 2012

ERWIN L. PEPINO

RUBRICSRUBRICSOF LIFEOF LIFE

OpinionOpinionPerseverance Prevails

JHAN TIAFAUHURST

THINK A MINUTETHINK A MINUTE

PED T. QUIAMJOT

TRAVERSING THETRAVERSING THETOURISM HI-WAYTOURISM HI-WAY

Jungle survival

THINK a minute… A university student named Julie Beasely was shot 2 times with a high powered rifle. The doc-tors gave her only a 5% chance of surviving. They told her family that if by some miracle Julie lived, she would never walk again. Just a couple of years later, Julie Beasely graduated with honors from university. And to the amazement of everybody on the day of her graduation, Julie stood up and walked across the stage to receive her degree. It’s true that work and perseverance always pays off. Our problem is that we want a quick and easy answer. But life just doesn’t work that way. A wise man said: “Patience and per-

severance may be bitter, but its final fruit is sweet.” Larry Bird is considered one of the greatest basket-ball players in history. He says: “If you keep doing your best every day, good things are going to happen to you.” We often think of great artists and musicians as being brilliant geniuses who just naturally and eas-ily perform, without effort or practice. But the truth is that most of them simply kept working hard every day until they finally produced their masterpieces. Michelangelo’s paint-ing called Last Judgment is one of the 12 greatest paintings in all of history. It took him 8 years to paint, and more than 2,000 draw-ings to finally get it right.

Leonardo da Vinci took 10 years to do his famous painting, The Last Supper. In fact, many days he worked nonstop and even forgot to eat. When the great piano player, Paderewski, was a very old man, he still practiced piano 6 hours a day or more! Someone said to him, “You must have so much patience.” Paderewski answered: “I don’t have any more patience than other people. It’s just that I use mine.” For almost 50 years, Paul Harvey was the most listened to radio speaker in America. He said that every program he wrote was edited and rewritten, word-for-word, 50 times! Someone said: “Winners are simply people who are willing to work more than

losers.” Why not ask Jesus Christ to start changing your way of living and working? He’ll help you to be more patient and disciplined, so that everyday you will persevere and work to make His plan for success work for you. Just think a minute…

JUNGLE Survival Course is one activity in Northern Mindanao that the tour-ism stake holders have not explored. With the many natural advantage of the for-est and eco-parks surround-ing the region, Misamis Oriental is a good location for this activity which could expose our region as an adventure movie location or students bivouac activi-ties reminiscent of the old ROTC outings until it was replaced with the Civic Action Course as the new curriculum introduced by the Department of Educa-tion some 30 years back. It is interesting to note that the military as the next destination of the advanced ROTC corps have incor-porated jungle survival

activities in their training for Scout Rangers regiment which is a pre-requisite for soldiers to undergo and experience preparatory to their assignment in the re-mote hinterlands or in the enemy lairs in the jungle of Jolo or Basilan. While we do not en-courage militarization of the young and the adven-turous, we look at nature and natural landscapes as a good learning exposure for young people instilling in their minds as good steward of nature and guardian of the environment. Training young students for jungle survival course will enrich their history and culture on how civilization has progressed. If not for the primitive ways of doing

things, no modern technol-ogy can be achieved as it has always been the basis for new discoveries and milestones for improvement of technologies. Many indigenous tribes in Northern Mindanao have kept some best secrets to extract drinking water from plants. Bamboos are used to boil rice and bamboo fric-tion can built fire with the use of moose and dry leaves or twigs can trap chicken from the wilds. In our Boy Scout years, we were lucky to have participated in some peculiar and never say die camping. Building danger signs out of tree branches or smoke signals to relay persons in need of help were some of the greatest experience in our youth.

In Subic Bay, Korean students and tourists are learning from the Aetas of Zambales, how to survive without the modern ameni-ties of life. Many American Green Berets during the 25 years Vietnam War were

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Cleanliness: A life saving measureTHE rainy days are here. And with the rains, come quite a number of diseases too, closely associated with the season. Dengue is one of them. I recall doing an article on it a year ago, and fea-turing it in my local TV program, for a number of times, and still I feel that this is never a passé subject , Dengue, being one common disease that we encounter, year in, year out. As a matter of fact, I just visited two members of the family, a College student and a young professional, diagnosed with Dengue, a few days ago. Dengue fever, per se, is not life threatening. It is when one enters the hemor-rhagic phase or when there is circulatory collapse that it may be cause for great worry. There are two important things to remember: first, is to know the ALERT signs and symptoms (which I believe everyone has knowl-edge of), in order to seek immediate consultation, and second, which is as important as knowing what to expect when one may be having Dengue, is to prac-

tice cleanliness, within the household and around the surroundings. Once you remove the breeding places of the mos-quito, you can rest and sleep peacefully, with the thought that, you and your loved ones are safe from the trans-mission of the virus from an infected aedes aegypti female mosquito. It is worth mentioning that the mos-quito is a day biter, and thrives in clean, stagnant water. Vases, tires, old contain-ers and even empty pans, that may hold water for days, can be breeding places! The eggs of the mosquito can survive up to 450 days in a dry place! Thus, clean-ing these with soap and water, and keeping them dry, is actually a life saving measure. What about vaccines, one may ask. Should a vaccine for Dengue be out in the market, I believe that it will be another breakthrough in Medical Science. Since the 1940’s, stud-ies and clinical trials have been tried and developed, but, as of the moment, is not perfected yet, for use. What makes it kind of

difficult to develop the vac-cine against dengue, is the fact that it has four serotypes ( 1,2,3,4 ). Which means that if you get infected with serotype 1, the probability of you getting serotype 2,3 or 4 or a combination of either of the four is still present. And, yes, the second bout of a dengue episode usually is more severe than the first time encounter. The vac-cine must be able to hit all four serotypes for it to be effective. Although, I read recently in the news that an ongoing clinical trial for a Dengue vaccine is being tried now and should it be a success, it will be out in the market by 2015.

PEPINO/PAGE 8DIAO/PAGE 8

QUIAMJOT/PAGE 8

Bathroom confidenceTILED room. Cold walls. A sanctuary of unexpressed emotions. Our daily capsule where no inhibitions exist. Yes, our bathroom, the place where most speakers hone their skills. I remembered the days when I used to spend time inside the bathroom. Though it seems like a vi-brant dungeon yet, it liber-ates you in ways beyond imagination. One thing we are most sure of is that, we are definitely alone within its confines. Aside from our daily rituals, we sing, laugh, practice our speech, and do more with freedom and ease. The confidence we generate inside the bath-room transforms us into a fearless being but, as we step outside the real world, we shrink from this fleet-ing greatness. There was a time when I thought I have perfected my presentation as I delivered my speech eloquently inside the bath-room but as I stood on the stage I became numb and anxious…mortified. Over-all, it was a disaster. Why do we perform differently outside our bathroom? Audience effect is the main reason why we tend

to shy away and hold our defenses. This is actually a normal phenomenon as we detest rejection and hu-miliation. A lot of times we succumb to overwhelming fear of being in the limelight and pray that we instantly disappear rather than go through such petrifying experience. As social beings, we are vulnerable to these scenarios and at one time have been exposed to this may it be during our school days or at work. Is there a way, where we can perform before a huge crowd with unbreakable confidence as if we are in our safest place? Well, here are some rubrics that have worked for a certain public speaker in all of his speech contests. They are the 4 Ps; Pray, Play, Plan, and Practice. Pray. It has been said since time immemorial that before entering upon any great or important under-taking we should first invoke the blessings of God. No great speaker can stay great without acknowledging his Creator. Indeed it’s true! Play. This pertains to our thoughts, the more we think about failing in speaking,

the more we dread it and the more likely the nega-tive outcome will manifest. No one can control your thoughts but you alone. As we acknowledge this, let your thoughts play to your advantage by imagining that you are empowered and you rule the stage. Imag-ine yourself to be a giant before a group of snails, visualize your audience to be little children or just orna-ments, think that you have awe-inspiring greatness in any way you can, picture it and believe it. It is through

7BusinessWeekMINDANAO

July 16-19, 2012

structures but also includes how to captivate the audi-ence through incorporating humor, or a compelling story consistent with your speech topic . Your speech should not only be listened to but should be talked about. You should plan for content and impact. Practice. A mirror could be your best friend in checking your performance before show time. Constant repetition of your speech in front of a mirror or other-wise engaging yourself to speak before small groups or set of friends before the big event will boost your confidence as well as de-sensitize your glossophobic tendencies. Practice will also calm your nerves as

8 8 BusinessWeekMINDANAOJuly 16-19, 2012 BillboardBillboard

events. It harnessed creativ-ity with fewer resources. It helps achieve company goals driven only by patience and cooperation. To survive in the corporate business one has to be familiar with the techniques in the jungle. Tourism is the involve-ment of many sectors. It does not start with familiarization tour and end with dinner hosting. It is everyone’s busi-ness to tap what is indigenous and Filipino in nature.

Quiamjot...from page 6

from being bitten by the mosquito carrying the virus from an infected person. For those who uses sun-block, it is best to apply the sun screen first and let it soak in your skin for 20 minutes before applying the repellent. These are among the protective practices one can do, but, it can-not replace a very simple basic and easy thing to do: search and destroy the breeding places by keeping the surroundings clean. Vigilance is still key to keeping ourselves free from the disease.

Diao...from page 6

But, it is best to cau-tion ourselves, for after all, though vaccines do help build our immunity in our fight against diseases, particularly for DENGUE: Observance and practice of cleanliness will surely go a long way in our fight against it. Wear ing protec t ive clothing, the use of repel-lants and sleeping under nets treated with Perme-thrin, are but a few of what we can do to keep us safe

trained by the natives of Zambales how to survive in the jungle. The rate of survival among those cap-tured soldiers must have been great since many of those who were reported as Missing in Action turn out alive when the war was over. Jungle survival course are also learning experience for corporate team building

EVERY business aims to be quicker, faster, more cost-efficient, effective and bottom line, more revenue generating than its competi-tor. This is what the new Veriton Business PCs from Acer, one of the world’s most trusted technology innova-tors, promises to today’s modern businessman. Launched amid impres-sive festivities, Acer in-troduces its newest set of Veriton Business PCs: the 30-liter Veriton M6620G, 16-liter Veriton S6620G and 10-liter Veriton X4620G desktop series powered so efficiently by 3rd generation Intel Core processors in order to deliver rock-solid performance, perfect for SOHOs and other com-mercial businesses. To ensure data integrity,

Rock-solid technology for business efficiency with new Veriton Business PCs

NOWADAYS, people are getting into the trend of sharing photos via online albums, Facebook posts and picture messages. A day won’t go by without them presenting pictures of how great their day was or something that interests them. This fad has become more prevalent since the discovery of the ease and convenience of uploading and sharing photos through mobile phones. However, it hasn’t always been like that. Before, people would store and share their photos using physical al-bums. Also, the process of taking, processing, printing and sticking photos in an album would take weeks. It was not until the 80s that digitalization of pho-tography was introduced. People were then able to hand over a CD of images or attach a photo file by email. Then the evolution of internet opened more ways of sharing photos and videos online. Blogging allowed people to post photos and views of just about anything. In 2000, the first camera phones appeared, followed by the first MMS-capable mobile phones. This started the trend of mobile photo sharing. Contributing great-ly to this phenomenon was

Photo sharing made easy with Nokia

Acer ProShield Security software gets to work. Com-posed of an important suite of essential security and manageability tools, it’s a single-client console ap-plication that integrates key security and management features under a unified user interface. The desktops are also TPM 1.2 compliant to conform with corporate-level security requirement and lowers total cost of ownership. But security for the Veriton M, S and X series desktops is not only focused on the inside but outside as well, with a 2-in-1 cable padlock ring that helps chain the PC in place. That only means more security, physi-cally, that is, for your PC and more peace of mind for the business owner. Aside from security, the Veriton series boasts of

multi-level Acer manage-ment software solutions like the Acer Smart Client Manager, a comprehen-sive management solution that delivers better asset management, helps reduce downtime and minimize frequent SOS calls to the IT manager in case of break-downs or other technical glitches that will thoroughly affect business operations. Hardware-wise, the Veri-ton M, S and X series are definitely no pushovers in the area of business PC requirements. The Veriton desktop PCs are true and perfect business buddies. It can support up to 3 digital displays for viewing of mul-tiple windows at once. With up to 16GB of DDR3 mem-ory, multitasking becomes perfectly simple with these new digital workhorses. Even the motherboard is

PLANTERS Development Bank (Plantersbank) has strengthened its presence in key markets by turning aggressive in its expansion with the goal of increasing its loan exposures as well as other portfolios. Gary Vargas, Consumer Banking Group head of the bank, said the expansion aggressiveness is part of the bank’s re-engineering as it has ventured into open-ing more loan windows to-gether with setting up more branches. Vargas, who was in Cebu recently during the Cebu

Pepino...from page 6

estimating yourself and under-estimating the chal-lenge that makes us out-rageously successful in speaking, think the other way and you’re doomed! Plan. While you continue to play your visual pictures of empowerment, it is now important to activate your compasses. You need to have a direction of your speech…a simple outline. Planned or extemporaneous speeches can be weaved according to different outlines like, Past-Present-Future format, Point-Reason-Example-Point format, or Story-Mes-sage-Gain format. Planning also is not all about speech

Plantersbank embarks on expansionBusiness Month, said that among the products that it has gone into were pro-viding loans for housing, automobile, personal as well big loans for companies who wanted to expand their busi-nesses. Th e bank, whose main clients are small and medium enterprises, is also planning to open 10 more branches this year with fi ve of the areas already identifi ed. Th e bank is set to open branches in Bacolod, Vigan, Makati, Tu-guegarao and Mandaluyong. Vargas added that other areas being considered for

branching are Naga City in Bicol, Isabela City in Cagayan Valley and other areas in Metro Manila. He said that for the bank to open a branch, it needs to invest about P8 million for the branch and that the total investment will reach to about P80 million. About two years ago, officials of the 70-branch bank said they will also look at whether they can expand in key cities in the Visayas and Mindanao areas. They said the need to expand was intended to an-ticipate the growing market,

particularly the country-side as the bank wanted to provide better access to its main clients, the small and medium enterprices. With assets of about P50 billion, Plantersbank is con-sidered among the largest commercial banks off ering better lending windows for small and medium enter-prises and in the Top 250 of the country’s 1,000 biggest corporations. A consistent recipient of global and national awards, the bank received the Presi-dential Citation for MSME Development in 2009.

you will develop mastery of your piece. Moreover, put more push in your performance by practic-ing effective strategies in public speaking like using good vocal variety, gestures, eye-contact, pacing, and timing. If you think that your memory can’t seem to sustain any further then use index cards with written speech outline. Glance at it but not for long and push harder! Practice more. I believe that the more ex-posed you are in speaking , the more explosive your speech delivery will be on stage. These strategies to over-come fear in public speak-ing can only be proven effective if we manage to

pull ourselves up and try it. Despite the myriad of self-help materials available to improve our confidence in speaking, it is in the actual application of these skills that would definitely make the difference. I sug-gest we stop getting ready for too long and just do it. Eventually, we will be speaking dauntlessly as if we are inside our daily capsule where no inhibi-tions exist! For Corporate English Training, IELTS exam prep-aration, and public speaking workshop please contact Rubrics IELTS ( Innovative English Language Training & Support ). Contact center : 0917-62-IELTS (43587); www.rubrics.com.ph

designed with 100% solid capacitors for reliable lon-gevity with high-end In-tel processors that enable businesses to run high and demanding applications. To help promote pro-ductivity, the Acer Veriton series of desktop PCs also offers USB 3.0 capability for quicker access to and transfer of important data with dramatic speed and ease, whether in the office or the field. In terms of powerful manageability, the Acer Veriton series desktop PCs also come with the Acer Veriton Control Center for effective centralized man-agement of crucial func-tions and handy utilities in a single, quick-access panel, and even provides a robust source of information about the PC in an easy and searchable database. The environment, of

course, is also a main con-cern for Acer, which is why the latest Veriton business desktop PCs are all ENERGY STAR® 5.0, EPEAT® Gold, RoHS and GS compliant. Consuming less energy means more savings for businesses and better care for Mother Earth. See more of this product at www.acer.com.ph. Fol-low Acer Philippines on Facebook and Twitter. Shop for Acer products online at acer.multiply.com.

Nokia, the world’s biggest camera manufacturer. It has continuously presented numerous devices that have built-in cameras and mobile sharing capabilities. Nokia makes another milestone in image tech-nology with their new Nokia 808 PureView. This groundbreaking smart-phone captures your ev-eryday moments with its world-class Carl Zeiss 41MP lens and then trans-forms photos into 5MP images that can be instantly and easily shared. Based upon research from Nokia’s Future Trends team, which tracks emerging trends in mobility, people use photos to let others know who they are and what great lives they have. Photo sharing websites and social networks like Facebook and Twitter were born from this need. Social media photos were eventually transformed into online scrapbooks and timelines so everyone knows you are leading lives that are happy and fulfilled. To help make your photos stand out Nokia Store offers apps such as Photofunia, PhotoFX and Camera Lover Pack to add effects and props before you capture a photo. Then you can instantly up-

NOKIA/PAGE 10

BusinessWeekMINDANAO

July 9-12, 2012 9Congress.WatchCongress.Watch

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Oro lawmakers seek investigation on ‘forced’ child labor• children work like carabaos • forced to drag and push lumber and logs for P50

By ALLAN M. MEDIANTE, Executive Editor

Dubbed as “Batang Ka-labaw” practice, children doing hard labor in some cities, provinces and towns like a carabao are risking their health according to lawmakers. Th is prompted Reps. Ru-fus Rodriguez (2nd Dis-trict, Cagayan de Oro City) and Maximo Rodriguez, Jr. (Party-list, Abante Mind-anao) to fi le a Congressional Resolution to put a stop to these abuses against kids. Rep. Rufus Rodriguez, said there is a serious need to look into the report and immediately criminalize

these abusive practices by unscrupulous proprietors who tolerate and practice child labor in their business activities. “Th e children are being made to risk their lives and sacrifice their youth and their future,” bewailed Rep. Maximo Rodriguez. Th e Rodriguezes urged the House Committee on Wel-fare of Children to summon the Department of Labor and Employment (DOLE), the Commission on Human Rights (CHR) and other agencies and entities to shed light and resolve the issue.

Citing reports, Rodri-guez said children, known as “Batang Kalabaw” who come from Agusan del Norte, Agusan del Sur, Surigao del Sur and Surigao del Norte who have stopped going to schools, are forced to drag and push lumber twice or thrice their weight and size for a fee of P50 or less each taking the place of carabaos. “These children from impoverished families ex-pose themselves to dangers as they drag and push logs on slippery slopes just so they can be paid a measly sum with the consent of parents and under the noses of government officials,” Rodriguez said.

Rodriguez said the par-ents of these children should also be held accountable as they are the ones who are supposed to provide for their children and not the other way around. In seeking the probe, Ro-driguez cited Sec. 13, Article II of the 1987 Philippine Constitution, which declares that the State recognizes the vital role of the youth in nation-building and shall promote and protect their physical, moral, spiritual, intellectual, and social well-being. It shall indicate in the youth patriotism and nationalism and encourage their involvement in public and civic aff airs.

Rodriguez likewise cited Sec. 3, Par. 2, Article XV of the Constitution which affi rms that the State shall defend the right of chil-dren to assistance, including proper care and nutrition, and special protection from all forms of neglect, abuse, cruelty, exploitation and other conditions prejudicial to their development. Rodriguez said various laws have regulated and even prohibited the employment of children below 15 years of age including Republic Act 7658 otherwise known as An Act Prohibiting the Employment of Children Below 15 Years of Age in Public and Private Un-

dertakings, Amending for this Purpose Section 12, Article VIII of R.A, 7160 and Republic Act 9231 or An Act Providing For Th e Elimination Of Th e Worst Forms Of Child Labor And Aff ording Stronger Protec-tion For Th e Working Child, Amending For Th is Purpose Republic Act No. 7610, As Amended, Otherwise Known As Th e “Special Protection Of Children Against Child Abuse, Exploitation And Discrimination Act.” However, despite these laws, there still exists the worst form of child labor in towns and cities in dif-ferent provinces all over the country, Rodriguez said.

INVESTIGATIONS are underway to stop the practice of forcing children to engage in hard labor.

De Lima, Jardeleza among first to be interviewedBy JBC Jardeleza, on the first day

of public interviews, will be joined by lawyer Sole-dad Cagampang-De Castro, Chairman Andres Bautista of the Presidential Commis-sion on Good Government, founding dean of the De La Salle University College of Law Jose Manuel Diokno, and women rights lawyer Katrina Legarda. On Wednesday, July 25, two Supreme Court associate justices will be interviewed — Arturo Brion and Roberto

OF the 22 individuals vy-ing for the chief justice position, Justice Secretary Leila De Lima and Solicitor General Francis Jardeleza have been included in the first batch of candidates who will undergo public interview starting July 24. In an announcement published in the Philippine Daily Inquirer on Tuesday, the Judicial and Bar Council (JBC) said De Lima and

Abad. Others who will also be interviewed that same day are: lawyer Rafael Morales, former dean of the Universi-ty of the Philippines College of Law Raul Pangalangan, Elections Commissioner Rene Sarmiento and retired Judge Manuel Siayngco Jr. On Thursday, July 26, acting Chief Justice Anto-nio Carpio and Associate Justice Teresita Leonardo-de Castro will be among those to be interviewed.

Also scheduled on that day are lawyer Vicente Velasquez; University of the East College of Law Dean Amado Valdez; and former dean of the Ateneo de Manila Law School, Cesar Villanueva. On Friday, Securities and Exchange Commission chairperson Teresita Herbo-sa will kick off the interview followed by Cagayan de Oro Rep. Rufus Rodriguez, and former Executive Secretary Ronaldo Zamora.

Remaining candidate-justices Associate Justice Ma. Lourdes Sereno and Associate Justice Presbitero Velasco Jr. will conclude the candidates’ public interview. JBC, the body that vets and screens vacancies in judicial posts, will conduct the public interview at the Division Hearing Room in the Supreme Court, the announcement read. The interviews are sched-uled from 9 a.m. to noon-time, and from 2 p.m. to 5

p.m. The public may submit to the JBC a sworn complaint, report or opposition (in 10 legible copies) against any of the candidates for the chief justice post not later than July 20, the JBC said. De Lima earlier said she will appeal to the JBC a pending disbarment case lodged before the Integrated Bar of the Philippines. Earlier this month, the JBC said De Lima will be

DE LIMA/PAGE 10

10 BusinessWeekMINDANAOJuly 9-12, 2012 Metro CDOMetro CDO

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covering the public inter-views after the council has approved a new policy of allowing media coverage during the interview. After the public inter-view, the JBC will delib-erate to come up with a “short list” of at least three nominees that will be for-warded to the President, where he will select his appointee. The President has until August 27 to appoint the 24th chief justice of the Philippines.

De Lima...from page 9

disqualified if her case will not be dismissed until July 30. On the other hand, Sarmiento has a pending case before the Office of the Ombudsman. According to Section 5 of Rule 4 of the Rules of the JBC, if a candidate has a pending administrative or criminal case, he or she will be disqualified. The council earlier re-leased the guidelines in

Proposed safe motherhood law endorsed to CDO Health Board

By ELAINE O. RATUNILContributor

to ensure that their preg-nant mothers are seen by a skilled birth attendant. Members of the family shall provide support for the pregnant mother and shall refer the pregnant mother to the nearest facility or to a facility of her choice for antenatal care, childbirth and postnatal care.

THE City Council Commit-tee on Health and Sanitation proposed the ordinance establishing safe mother-hood policies in the city during its July 12 meeting. Authored by Councilor Dante Pajo, the proposed law aims to address the high maternal and infant mortalities. It encourages facility-based delivery to every pregnant mother and dis-courages birth delivery at home. The proposed legislation provides that every birth delivery should neither be attended nor assisted by a traditional birth attendant without a direct supervision of a skilled birth attendant. The skilled birth atten-dant shall be the primary attendant while the tradi-tional birth attendant shall assist the primary attendant. It urges every family

The proposed law re-quires barangay health cen-ters to provide an affordable, safe and quality care for normal birth delivery and free and quality services for antenatal and postnatal care. The center will also be mandated to install a preg-

SAFE/PAGE 11

Coop to build 300 housesCITY Mayor Vicente Y. Emano has announced that 300 houses intended for tropical storm Sendong survivors will soon rise in barangay Mambuaya, thanks to the generosity of a coop-erative which also owns the land where the houses are to be constructed. A groundbreaking cer-emony is scheduled on July

17, which will be attended by Dr. Billy Tusalem, director of the Federation of People’s Sustainable Development Cooperative (FPSDC). The cooperative owns the land and will handle the construction of the houses. The mayor expressed his gratitude to Dr. Tusalem and his cooperative for their generosity for providing

what the Sendong survivors needed most today. “Sa ngalan sa kagamhan-an sa dakbayan sa Cagayan de Oro, mapasalamaton ako’g dako sa tabang ug kaikag ni Dr. Tusalem sa pagtukod og dugang kaba-layan alang sa atong mga kaigsoonang nawad-an og panimalay tungod sa tra-hedya (On behalf of the city of Cagayan de Oro, I am expressing my deepest gratitude for the assistance

COOP/PAGE 11

Saving Is SmartBy LORELEI LOUISE A. DELOSO

ACCORDING to Ten-nessee Williams, “you can be young without money but you can’t be old without it. “ That, in a nutshell, best cap-tures the reason why we need to save. Now. The younger we start, the better. And the earlier we make a habit of it, the more secure our future will be. We know how money actually loses value as time goes by. The P100 you had last year no longer amounts to the same value this year. A simple example: the two pieces of candy you used to buy for P1.00 from your friendly side-walk vendor last year now costs you P1.50. So, you see, price in-creases for the same quantity of goods you used to buy. Ask any of our School of Busi-ness and Management classmates and he or she would proudly explain to you that that is what we call “inflation.” So where does this saving thing comes into

the picture then, you ask. Well , i f not for anything else, it always pays to save for the rainy day. Think before you spend, ask yourself if it’s necessary. Do I need it , or do I just fancy it? Do I need to buy it now or should I better wait. And in the meantime save my money. What you save now may ult imately s ave you t hen . You never know when an urgent need, or worse an emergency, crops up. Hence, saving is really a desirable habit, one that needs to be encouraged and is actually a very smart idea, inf lation notwithstanding. Saving for the fu-ture is smart. Plus, the habit of saving teaches you discipline in that you learn to appreciate value. For instance, why buy something expen-sive when a cheaper alternative serves the same purpose for al-most the same quality? Why go for an expensive branded shirt when a simple one is just as comfortable and pretty?

And save the difference. These were but some of the simple lessons and examples that were imparted to kids, aged 7 to 13 year old who are Sendong survivors, in a workshop held last 23rd and 30th June 2012 at the Macasandig Cov-ered Courts. Highlighting the val-ue of saving and man-aging money carefully, “this activity is made to raise the awareness among the youth the importance of saving and really valuing mon-ey” says project head Nelsene Faye Mayol. In addition, the workshop also aimed at encour-aging developing per-sonal leadership and entrepreneurial skills among the more than thirty young kids who attended. Dubbed as “Bahay Pangarap”, the workshop is a project of Xavier University’s School of Business & Management and was spearheaded by its Department of Mission & Social Action in partnership with the Kuya Fish Campaign.

the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technologi-cal and design innovations have made its brand one of the most recognized in the world. For more informa-tion, visit http://www.nokia.com.ph. Follow us on Facebook https : //www.facebook.com/nokiaphilippines and Twitter https://twitter.com/NokiaPilipinas.

Nokia...from page 8

stantly upload this and share it to your friends through mail or to your social net-works. With Nokia set to deliver more phones enriched with image technology and apps to enhance photos, expect to see more unique and original ways to use and share photos.

About Nokia Nokia is a global leader in mobile communications whose products have be-come an integral part of

11BusinessWeekMINDANAO

July 16-19, 2012

nant tracking system to ensure that every pregnant mother in the community is seen by a skilled birth attendant. For its part, the City Health Office shall provide adequate technical and logistics support in providing safe and quality maternal and child health services. It shall also ensure adequate resources for health centers to operate effectively and efficiently. The president of the Misa-mis Oriental Medical Society, representatives of the J.R. Borja General Hospital, City Health Office, City Legal Office, City Budget Office, Department of Education, International Midwives Association of the Philippines (IMAP), and ba-rangay chairmen of Canitoan, Balubal participated in discus-sions on the proposed legisla-tion during the meeting.

Safe...from page 10

from these destinations. “We know many of the Ilonggos living in these areas are employed abroad so they can also use Iloilo Airport when it starts international op-erations to take direct flights to Hong Kong and Singapore instead of going to Manila or Cebu,” Ms. Catalbas noted. To further promote inter-regional travel, DOT Western Visayas will be joining the Mindanao Tourism Fair in Davao City later this year to invite Western Visayans to come back to their roots and re-establish ties with families and long-lost friends. Ms. Catalbas said Iloilo enjoys a symbiotic relationship with its top domestic tour-ism markets in the National Capital Region, Cebu and Davao. Cebu Pacific is widely credited with sparking the boom in domestic travel and tourism with its drastically reduced fares, encouraging Filipinos to travel all over the country. Online sales of travel and tourism products and services due to increasing internet penetration and easy access to credit/debit cards by tourists in the 10-30 years age group which makes up the bulk of internet users in the Philip-pines experienced increasing travel and tourism in 2010. Western Visayas and Northern Mindanao are among the nine priority clusters for investments and development identified under the recently minted National Tourism Development Plan (NTDP) based on the “identification of secondary gateways as premier entry points” to these areas, said Tourism Undersecretary Daniel Corpuz, for Tourism Planning and Promotions. Mr. Corpuz also identi-fied limited flights and seat capacities, including the poor quality and limited capacity of international and domestic transportation and infra-structure destination, and other restrictions that have limited market access among the constraints which have hampered the attainment of tourism sector targets. To overcome these con-straints, Mr. Corpuz said the DOT will undertake strategic directions and programs—such as improvement of mar-ket access, connectivity and destination infrastructure; The DOT said the imple-mentation of the NTDP would raise the contribution of the tourism sector to 8.1 percent of the gross domestic product

Air...from page 1period till March 2012, data from the Civil Aviation Board (CAB) shows. An even better volume has been attained by the airline on the Zamboan-ga-Tawi Tawi route which flies daily and already moved 31,200 over the same period. “We are working closely with Cebu Pacific to encour-age the sizable Ilonggo com-munity in Bukidnon’s third district to come visit Iloilo now a convenient air link has been established to their hometown,” Ms. Catalbas said. Majority of airline com-muters from Bukidnon take their flights to Manila and Cebu from Cagayan de Oro’s Lumbia Airport, she noted. At present, CEB operates 54 domestic and 28 international routes. The domestic total is expected to rise further to 84 by August with the opening of the Davao-Kalibo and Davao-Puerto Princesa routes. Civil Aviation Authority of the Philippines (CAAP) figures show the Iloilo Air-port at Cabatuan is the fourth busiest airport in the country and operates 18 hrs daily from 5am-11pm. In 2011 it registered totals of 14,892 aircraft movements, trans-ported 1,710,897 passengers and handled 11,615.244 metric tons of cargo. Cagayan de Oro’s Lumbia Airport plays a very similar role like Iloilo Airport as the regional hub for air commut-ers from the four provinces and nine cities of Northern Mindanao (Region X) and even serves passengers from as far away as the Caraga, Lanao and Zamboanga re-gions. CAAP figures from 2011 show Lumbia had 14,644 aircraft movements; moved 1,471,432 passengers and handled 16,231.043 metric tons of cargo. Besides Cagayan de Oro, Ms. Catalbas said DOT Region 6 is also encouraging domestic carriers to link Iloilo Airport to Puerto Princesa and Gen-eral Santos where there are a lot of Ilonggos and Western Visayans. “We have noted a sig-nificant increase in domestic tourism from Gensan due to family ties,” Ms. Catalbas said. “DOT already considers them tourists if they have moved to Gensan and come here to visit their relatives.” Already, the DOT is look-ing forward to the imminent international operations of the Iloilo Airport to further boost inter-regional air traffic

from the current 5.8 percent; and “directly employ 6.8 mil-lion that will account for 17 percent of total employment.” The 10 million tourist tar-get of the NTDP is expected to increase the tourism sec-tor’s GDP percentage to 9% by 2016.

given its share, when awarded to the Quezon Manobo Tribes Association (Quemtras) in 1998. Tamvilca said that they are now claiming more than 1,000 hectares of Rancho Montalvan Inc. (RMI), in barangay San Jose, and has assumed possession of the ranch after the lease of the land to the management of Rancho Montalvan expired in 2009. Last Thursday, the more than 200 families of Tamvilca was about to enter and take possession of the ranch il-legally. A violent incident was averted after an emissary from the mayor’s office asked the tribe to delay their inten-tion to occupy the land after they have talked to the mayor who was in Manila on an of-ficial business at press time. Then the tribal members of Tamvilca instead marched to the municipal hall and held a lightning rally there and vowed not to leave the premises until the mayor resolve the issue. “We are a peaceful and law abiding people, but we are being pushed to the limit that we have decided and opt to take extra legal action and would occupy the land, our ancestral land, because the NCIP has not acted in our behalf as legitimate claim-ants,” said Datu Midsambay Martiliano Lloren, Jr. in the dialect. The Tamvilca alleged that the NICP and the tribal lead-ers of Quemtras are conniving with the RMI management for the renewal of the lease contract of the ranch de-spite that the Department of Environment and Natural Resources has already turned down the application of RMI. Tamvilca alleged that even a local NCIP official in Bukidnon tried to make them believe and falsified documents showing them the RMI lease contract has been renewed so that they

Lumads...from page 1

Manila. At a press conference for the opening of the restau-rant’s 22nd outlet at SM City Davao Annex, Mr. Tan said the expansion is anchored on the growing market for the brand, which was introduced here in November 2010. The Davao store is also the first franchised outlet for the company. All those to be opened in Metro Manila “will be company-owned,” Mr. Tan said. An outlet needs between P9 million to P12 million to operate, he explained, depending on location. In briefing materials dis-tributed to local media, the company said more stores

BonChon..from page 1

will not pursue their claim on the ranch. Tamvilca filed a case against the NCIP official and is now pending with the Ombudsman. “We also want for the NCIP to be held answerable why the leaders of Quemtras were allowed to use their ancestral land awarded to them being rented by sug-arcane planters when such practice is a violation of the Indigenous Peoples Rights Act.” Lloren said.

that while the plan has yet to be finalized, the new out-lets will be mostly in Metro

are opening within the next several months not only in Metro Manila since it is al-ready open to franchising. The local franchisee, Davao BC Chicken, a cor-poration headed by Van S. Uyking, is also looking at expanding in the city. “We have not finalized the plan yet but one thing we are con-sidering is opening another outlet within the year,” Mr. Uyking said. BoncChon chicken was established in South Korea in 2002 and entered the Ameri-can market in 2007 when it opened outlets in New York, San Francisco, Boston, Virginia and New Jersey. -- Carmelito Q. Francisco

12 BusinessWeekMINDANAOJuly 16-19, 2012

DPWH Regional Director Barroso inspects ongoing works at Misamis Oriental projects

The Ongoing Rehab/Reconst/Upgrading of Damaged Paved National Road along Magsaysay, Misamis Oriental.

DPWH -10, RD Barroso instructed Engr. Mancao (wearing jacket) to fast track the works to avail of the good weather.

This bridge: Kibaluyot Bridge along national road (Gingoog Section) will be rehabilitated/strengthened for the consumption of the travel-ing public.

DPWH -10 RD Barroso discussing with the technical people of Misamis Oriental First District Engineering Office on the rehabili-tation works to be done with the Kibaluyot Bridge.

DPWH 10, RD Barroso observing the ongoing works of the reha-bilitation/reconstruction/upgrading of the damaged pavement of national road. This road project is focused within the portions of Sugbongcogon, Binuangan, Ampenican and Lagonglong, all of the first district of Misamis Oriental.

DPWH Regional Office Director Evelyn T. Barroso Barroso discuss-ing with Engrs. Lomotos and Pacana of the ongoing road project.