july 2012 survey results webinar
DESCRIPTION
A review of the survey results along with the reveling of the iPad Winner!TRANSCRIPT
July 2012 | Marketing Survey Results Webinar
July 26, 2012
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Janelle Johnson Director, Demand Gen
@janelle_johnson @ActOnSoftware
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Chat or Q/A
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Survey Specifics
• Total Survey Size = 1,384
• Company Size (# of employees)
– Under 25 = 32%
– 25 to 100 = 28%
– 100 to 500 = 18%
– Over 500 = 22%
• Location of respondents =
100% North America
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Current Campaigns
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Marketing Tactics of Top Performers
Source: Forrester Research 2011 North American B2B Technology Marketing Tactics & Benchmark Online Survey
Act-On Survey respondents are not performing well in use of lead management
software and webinars compared to Forrester’s top performers
Pipeline Contributors
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Compare Campaigns to Pipeline
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Green: Pipeline Contribution
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Blue: Current Campaigns
Tactics Used by Top Performers to Create Sales
Qualified Leads
Source: Forrester Research 2011 North American B2B Technology Marketing Tactics & Benchmark Online Survey
2012- Top Marketing Challenges
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13%
22%
28%
34%
44%
46%
0% 10% 20% 30% 40% 50%
Other
Sales Complaining Lack ofLeads
Implement Effective SocialMedia
Quantify your Results
Resource to Launch l ManagePrograms
Lack of Budget for MorePrograms
2012- Challenges with Marketing Tools
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0% 10% 20% 30% 40% 50% 60%
Support
Deliverability
Software Expense
# of Tools
Resources
Tracking
Cost
Labor
Monthly Marketing Spend
Marketing Technologies and Cost
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Current Marketing Technologies
Marketing Technologies and Cost
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Top Performers Invest More Heavily in
Marketing
Top Performers Invest More in Marketing
Source: Forrester Research
What will you do today?
Compare your marketing results to
those of your peer group and
Forrester’s top performers
Develop a simple plan to
improve your online marketing
performance
Measure results and modify
tactics to get steady improvement
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Integrated Marketing Platform
Demystifying Marketing Automation by Design
World-Class E-mail
Marketing Core &
Deliverability
• Third-Generation Email Marketing Platform
• No extra charge for deliverability
Complete Set of Tools on One Platform
• Drip/Nurturing, Web Analytics, Landing Pages, Forms, Scoring, CRM Integration, Social Media, Reporting and More
• Focus Usability, Simplicity & Manageability
Approach & Terms that Work
• Start Simple, Automate at Your Own Pace
• Affordable Pricing; Month-to-Month Contracts
• Live Customer Support – At No Additional Costs
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Within 24 hours: You will receive an email with the webinar
recording and the slides
Next Steps Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555
email us: [email protected]
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Thank You For Taking the Time
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July 2012
Act-On Marketing Challenge
iPad Survey Winner
Charles Moore RewardsRunner.com
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Within 24 hours: You will receive an email with the webinar
recording and the slides
Next Steps Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555
email us: [email protected]
#AOWEB