july 2014 viewing trends overview. irish adults aged 15+ watched tv for an average of 3 hours and 9...
TRANSCRIPT
Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014
92% (2hrs 54 mins) of this viewing was live with the other 8% (15 mins per day) time shifted.
Total Viewing July 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Housekeepers watched 3 hours 21 mins of TV daily in July 2014
Average Minutes Viewed DailyJuly 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has
remained static year on year for individuals and has increased slightly for younger audiences.
TV Viewing Live v Time shift Year on YearJuly 2014 v July 2013
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
PVR OwnershipApril 2013 54%May 2014 56%
TAM Ireland subscribing channels reached 88% of housekeepers, 86% of housekeepers with kids, 81% of ABC1 adults and 80% of
25 - 44 yr olds each week in July
Weekly reach of TAM Ireland subscribing channelsJuly 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Total Commercial ImpactsJuly 2014
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Average Number of Commercial Spots seen per Day July 2014
Audience Average Number of Spots seen per Day
Individuals 4+ 33
Adults 15+ 36
Adults 15-24 24
Adults 15-34 25
Adults 25-44 27
Adults 45+ 46
Adults ABC1 26
Housekeepers 42
HK with Kids 31
Children 18
Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National
Top 10 Advertisers July 2014Based on 30” sec 000s, Individuals 4+
Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
1 UNILEVER
2 PROCTER & GAMBLE IRELAND
3 RECKITT BENCKISER
4 LOREAL
5 LIDL IRELAND GMBH
6 ALDI STORES LTD
7 BSKYB LTD
8 DIAGEO
9 MCDONALDS RESTAURANT
10 KELLOGGS
Top Shows on TAM Ireland Subscribing Channels, Individuals 4+July 2014
Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National
Sky Living +1 Nothing to DeclareSky Atlantic BansheeSky 2 Footballs Funniest MomentsMTV Geordie ShoreNickelodeon VictoriousNick Jr Ben and Holly’s little KingdomNick Toons Spongebob SquarepantsComedy Central SouthparkComedy Central +1 Two and a Half MenComedy Central Extra FriendsDiscovery Gold RushE! Entertainment Keeping up with the KardashiansUniversal NCISAt the Races Winning PostDave 8 Out Of 10 CatsGold Monty Python Live: One Down, Five to GoAlibi Death in ParadiseSetanta F1 Grand Prix Race 2014Watch Beverly Hills Pawn
Pick Criminal MindsChallenge Classic Who Wants to be a MillionaireNick Jr 2 Peppa Pig
RTÉ One Michaella Peru, and the Drugs RunRTÉ One +1 Fair CityRTÉ Two 2014 FIFA World CupTV3 Coronation Street3e UFC LiveTG4 GAA BeoUTV Coronation StChannel 4 Rise of the Planet of the ApesChannel 4+1 Rise of the Planet of the ApesE4 The Big Bang TheoryE4+1 Two Broke GirlsMore 4 My Big Fat Gypsy WeddingsSky 1 Modern FamilySky News News, Sport, Weather 30Sky Sports 1 Live Manchester City V LiverpoolSky sports 2 Live Test Cricket: Eng V IndSky Sports News Sky sports News at SevenSky Living HannibalTLC Cake BossMTV Music Who’s Hottest?Sky Sports 3 Live GAA HurlingSky Sports 4 Live PGA Tour Golf