YEAR IN REVIEWDOWNTOWN FREDERICK PARTNERSHIP

JULY 2016 – JUNE 2017

2 DOWNTOWN FREDERICK PARTNERSHIP

OUR YEAR IN REVIEW...

LAUNCH IT! DOWNTOWN 14 ribbon cuttings for businesses celebrating an opening or anniversary in Downtown Frederick

MISSION: INTERIOR Granted a total of $19,500 to six downtown businesses to make significant interior improvements

Welcomed two new staff: LEEANN DICKERSON, MARKETING & PROMOTION MANAGER CECYLIA MORRISON, PROMOTION & EVENTS MANAGER

ALIVE @ FIVE: WELCOMED MORE THAN 14,000 ATTENDEES during 20 happy hours at the Carroll Creek Amphitheater

NEW BUSINESSES OPENED IN DOWNTOWN FREDERICK35

CREATING 63 NET NEW JOBS

BUSINESS PERFORMANCE SURVEY STATS

of businesses said they would recommend Downtown Frederick to other retailers as an 8 or higher on a 10 point scale

THE TOP RESPONSES FOR MOST BENEFICIAL RESOURCES THE PARTNERSHIP PROVIDES TO DOWNTOWN BUSINESSES WERE:

� Marketing of Downtown Frederick � Special events � Communications of community news � Improving the streetscape/environment � Merchant networking � Retailer education

82%

WORK DOWNTOWN: Received a $15,500 grant to provide design services for the new tech incubator in Downtown Frederick

100% of COMPETITIVE EDGE attendees who participated in the recap survey said they learned something beneficial for their business during the series

STAY DOWNTOWN Advocated for the Downtown Hotel at Carroll Creek

$225,678 FUNDED ON THE DOWNTOWN FREDERICK GIFT CARD (an increase of 10 % over previous year)

Partnership staff attended the NATIONAL MAIN STREET CONFERENCE in Pittsburgh, PA to explore new ideas around placemaking, programming, business incentives and more

3FY 2016–2017 ANNUAL REPORT

Welcomed 226 HOOD COLLEGE first year students to Downtown Frederick for a “TASTE OF DOWNTOWN”

Nearly 200 volunteers swept, mulched and planted during BRING A BROOM SATURDAY, an annual clean up event

CONNECT DOWNTOWN Increased connection throughout downtown by improving a pedestrian alleyway with a mural and lighting. The mural features Maryland’s state dinosaur by Goodloe Byron and string lighting by Rick Jones Electric

Partnership staff and community representatives spent many hours brainstorming new

and exciting ideas for themes, programming & marketing for FIRST SATURDAY

RECEIVED $52,000 for additional out-of-county advertising and program improvements from the Main Street Cooperative Fund, funded by hotel/motel tax dollars

Installed HOLIDAY LIGHTS

for 16 more businesses, lighting 46 storefronts

during the holiday season

Worked with the CITY OF FREDERICK & THE TOURISM COUNCIL OF FREDERICK COUNTY to create a one-stop informational resource for parking in Downtown Frederick, launching PARKFREDERICK.ORG

Held the second annual STATE OF DOWNTOWN BREAKFAST to provide an update on the work of the Partnership’s Strategic Plan

CONNECT DOWNTOWN Launched Trellis Takeout on Carroll Creek. Visitors can grab snacks and treats from downtown businesses

LIVE DOWNTOWN Launched a new video highlighting the vibrancy and livability of Downtown Frederick to help bring more residents downtown

AWARDED

$50,000

IN COMMUNITY INVESTMENT TAX CREDITS which were provided to donors in return for their investment in the Partnership

RAISED MORE THAN $800,000 FROM EARNED INCOME, SPONSORS, GRANTS & INVESTORS

THANK YOU to our many volunteers who helped contribute more than

5,000 HRS of service to the Partnership

Installed a new tree well surface in four locations to help pedestrian flow along the sidewalks and protect the trees

STRATEGIC PLAN UPDATE

LOVEWEDOWNTOWN FREDERICK

4 DOWNTOWN FREDERICK PARTNERSHIP

DOWNTOWNLIVE

DOWNTOWNWORK

DOWNTOWNSTAY

DOWNTOWNPLAY

DOWNTOWNCONNECT

FOR MORE DETAILS REGARDING OUR STRATEGIC PLAN, SEE

DOWNTOWNFREDERICK.ORG/ABOUT-US

5FY 2016–2017 ANNUAL REPORT

6 DOWNTOWN FREDERICK PARTNERSHIP

INVESTORS & SPONSORSTHE FOLLOWING INDIVIDUALS AND ORGANIZATIONS made an investment in Downtown Frederick Partnership between July 1, 2016 and June 30, 2017. Their generous contributions make them a part of implementing great events and projects to ensure downtown’s continued vibrancy. Best of all, these investors are contributing to the vitality of Downtown Frederick.

DOWNTOWN FREDERICK ADVOCATESBlack Hog BBQBushwaller’sComcastDee Dolan & Harry GeorgeMelinda & Joe DoneganEc’clectiblesEdgeworks Knife SupplyMelinda & Richard ElliottJeannie & Kevin HesslerHood CollegeKathleen & Thomas IgoNikki & Skip IrwinJoan & Marty LaperaElizabeth LovoyLTD CreativeMackintosh RealtorsCheryl & Derek McGeeMiles & StockbridgeNaturaLawn of AmericaNorth Market Pop ShopPowell Flynn LLPRevere BankLisa Tatum & Charles LevyThe Berkheimer Group - Morgan StanleyThe Family Heritage Trust Company

DOWNTOWN FREDERICK PROMOTERSDorinne ArmstrongCacique RestaurantCanapesChappell ConstructionCarla & Seth ClarkeCMB AccountingCurious IguanaDancing Bear ToysDream House Furniture & Design, LLCKristi & Matt EdensFrederick Brick WorksFrederick Coffee CompanyFrederick Fudge & Ice CreamSuzanne & Mark FriisGOOD jujuLucy & Kevin HoganGeorgeann & Gary JacksonLauren KremersLaw Offices of Scott Alan MorrisonBarb LindbergLinowes & Blocher LLPKris MinerMolly’s MeanderingsRose Marie MyersJean & Ben NormanBetsy & Pete PakenasLorraine & Pete Plamondon, SrPlamondon Hospitality PartnersLeslie PowellRBC Wealth ManagementSusan & Ed RiuliCarmen & James SchmersahlShab Row Tea EmporiumThe Muse

The OrchardThe Pasta PaletteThe Wine Kitchen on the CreekVarner & Goundry PCMadonna & John VitarelloD.J. Williard, Jr.Terri & Mike WinderWoodsboro Bank

DOWNTOWN FREDERICK FANSAlicia L BoutiqueAnanda Shala Yoga & Pilates StudioBeans and BagelsEleanor & Pete BowersCafe AnglaisCafe NolaCannon Hill LogisticsCapacity Building SolutionsArleen & Steve ChafitzClue IQCrabapplesElizabeth & Galen ClagettColonial JewelersPeggy DufourEarthly ElementsEvangelical Lutheran ChurchCatharine FairleyFirestone’s Market on MarketFrederick Coin ExchangeFrederick Memorial HospitalBetsy & Robert FisherGallery 322GWC - ArtworkMarcia Hall & Jerry QuanceRichard HarkinsHill House EnterprisesCynthia & Don HindmanHollerstown Hill B&BHunting Creek OutfittersIl PortoIndellibelleIndustrial HomeJoJo’s Restaurant & Tap HouseKate KurandaCharles LevyMagoo’s Pub & EateryNanette MarkeyMary & Larry MarshMcClintock Distilling CompanyKrista McGowan & Bernard DavissonMoxie & MomentumNeutre Salon & SpaNew Market Hañai OhanaNew Spire ArtsNorth End CleanersPeak SneaksPearl ClothingQuality Shoe Service & RepairRadcliffe RealtyKristina & Dusty RoodText Design IncThe Candy KitchenThe Cellar Door

The KitchenetteThe Skin Care ShopThe Spice & Tea ExchangeVelvet LoungeVINI CULTURE wine bar & caféWashington Gas - Frederick DivisionWheel Base Bicycle ShopWindy City Red HotsYaneth ReyesPeggy Younkins

DOWNTOWN FREDERICK SUPPORTERSBeth AzraelJoan & Samuel BarrickBelleza Hair & Nail SalonAmy & James ClappNancy & Casper ClineWhitney DahlbergDiane & Maurice DaughertyJohn Day & Peter BrehmDolan Media ManagementKelly & Matthew DonahueEvangelical Reformed United ChurchKimberly & Fred GenauJennifer & John GroveGrove Public Relations LLCJason HadePatricia & Everett HartKerri Hesley & Tim GibianMichelle & Zack KershnerTruby LaGarde & Paul LambertsonCarole & Warren LarkinLebherz Oil & Vinegar EmporiumJim LynchKate McDermottSandra & Dennis MurphyOne of a KindJeanie & Clarence ReederRuppert PropertiesSix East Hair Salon and SpaSky’s the LimitPatricia SzymanskiTimberRock/USPV incTime Bomb Tattoos & CuriositiesWelcome Home Realty GroupWhitesell’s PharmacyZavos Architecture

DOWNTOWN FREDERICK FRIENDSAlterations PlusLaurie BallowCheri BakerRobin Bell & Kim DineBravura Arts & FramingBernie CallanJoan CanfieldSusan ChapmanMary & Lawrence CostelloSharon & Howard CoxCrystal ForestsCustom ImprintsAl EdwardsDonna Evans

Kathy & Neil FayKathryn & John FieselerJessica FitzwaterMurray FriedmanFrederick Land CompanyPaula GraceMichele HartleyJD EnergyLinda JonesKimberly LillyHarriet & Thomas LitrasMarks of the Spark TattoosConnie MartinRandy MartinPatricia & Robert MayernikAnne & Jerry McKelveyJana MoberlySue & Don MurphyCynthia & Russ OlsonTamar OstermanMichelle PetersonMardelle PoffenbergerKelly RussellShabby Chic Creative Studios & BoutiqueDave SchrodelCharles SchrodelLes & Chris SmithMark SmithRichard SouthersBarbara StarrJane Talarico & Michael PaskowskyRobin & Edward ThompsonDaniel VigusJoi VoginWag’s RestaurantWarner CommercialKathryn Zepp-Imhoff

FY17 SPONSORS2017 ALIVE @ FIVEAudi FrederickAudio Video GroupBB&TBrewer’s AlleyDARCARS Toyota of Frederick, presentingFirst United Bank & TrustFoodProFrederick KeysFrederick MagazineImagination CenterJean Peterson DesignKey 103.1/106.9 The EagleLa Paz Mexican RestaurantLinton Shafer Warfield & Garrett,P.A. (LSWG)M&T BankMcShea PropertiesMorgan KellerPlamondon Hospitality PartnersPresidential Bank MortgageRotary Club of Carroll Creek

Rotary Club of FrederickSandy Spring BankSpin the Bottle Wine CompanyThe Berkheimer Group - Morgan StanleyThe Frederick News-PostTire World Auto CentersWLR Automotive Group, IncWoodsboro Bank

FRIENDS OF ALIVE @ FIVEAbove All Physical TherapyAttaboy BeerAscension Healing StudioBrian Virts PhotographyCenter of Life Chiropractic and Pilates StudioClue IQCongressional Insurance AssociatesCollins Team, ReMax ResultsCowork FrederickEdgeworks Knife & SupplyFabulous FindsFirestone’s MarketFlipsFrederick Coffee CompanyFrederick Fudge & Ice CreamFrederick Shell CarwashFrederick Town RealtyGOOD jujuHR AnswerboxJim Bass Group of Real Estate TeamsJoJo’s Restaurant & Tap HouseLazy FishMaryjane & Randy McClementMcClintock Distilling CompanyMiniGoff and BobbyGNatural Fusion Hair StudioNymeoOlde Towne TavernPearl ClothingRetro MetroKelly RussellSalisbury, McLister & Foley LLPJoshua SegalShab Row Tea EmporiumSix East Salon & SpaSpherion Staffing GroupSupport Unlimited IncThe Cellar Door RestaurantThe Kitchen Studio Cooking SchoolThe Pasta PaletteTime Bomb Tattoos & CuriositiesTrail HouseThe Wine Kitchen on the CreekTLC Bridal BoutiqueVINI CULTURE wine bar & caféWashington PostWelcome Home Realty

BRING A BROOM SATURDAYOldetowne Landscape ArchitectsTobacco Free FrederickWegmans

COMPETITIVE EDGEPNC Bank

FIRST SATURDAYBig Cork Vineyards, presentingCARE Veterinary Center, presenting & trolleyDARCARS Toyota of Frederick, presentingElliott CPA LLCElliott Marketing SolutionsEveredy Square & Shab Row, trolleyFlying Dog BreweryFrederick County Bank, presentingPaws in the CityStroup Flooring AmericaWegmans, presenting

FEBRUARY FIRST SATURDAY ICE SCULPTURE SPONSORSAccents at Shab RowAlice Orzechowski, CPAAlicia LAIGA BlueRidge ChapterArchive Design ServicesBaltimore Gold of FrederickBushwaller’sCafe NolaCakes to Die ForCelebrate FrederickCentury 21 Redwood RealtyCrème de la CrèmeChic to ChicDaughters of the American Revolution (DAR)Days End Farm Horse Rescue, IncDream House Furniture & Design LLCEc’clectiblesEdgeworks Knife & SupplyElegant Forever Bridal BoutiqueEvangelical Lutheran ChurchEveredy Square & Shab RowFabulous FindsFederated CharitiesFirestone’s Market on MarketFrederick Coin ExchangeFrederick County BankMike GalvinHeritage FrederickHood CollegeHootch & BanterHunting Creek OutfittersJoJo’s Restaurant & Tap HouseLa Paz Mexican RestaurantLaw Office of Scott Alan MorrisonMagoo’s Pub & EateryMcShea PropertiesMolly’s MeanderingsNeutre Salon & SpaNorth Market Pop ShopPaws in the CityPearl Clothing

DOWNTOWN FREDERICK LEADERSHIP CIRCLE

ANONYMOUS KAREN MCDONAUGH AMY & ERIC STEINHOFF

MELANIE & DAVE WILLIAMSON

THE PARTNERSHIP CLUB GRANTORS

7FY 2016–2017 ANNUAL REPORT

BUDGET SUMMARY

Pretzel & Pizza CreationsPrimitive HomespunsRetro-MetroSabor de CubaShab Row Tea EmporiumShuckin’ Shack Oyster BarSimply Beautiful BoutiqueSix East SalonSpringfield Manor & DistilleryStarbucksTailwinds Over FrederickThe Blue Side TavernThe Frederick Basket CompanyThe Great Frederick FairThe Little Pottery ShopThe MuseThe Pasta PaletteThe Record ExchangeThe Wine Kitchen on the CreekTiara Day BoutiqueTime Bomb Tattoos & CuriositiesTrail HouseVelvet LoungeVolia! in FrederickWelcome Home Realty GroupWindy City Red HotsWoodsboro Bank

FROSTY FRIDAYMayne’s Tree Farm, presentingPlamondon Hospitality Partners, presenting

DINOSAUR ALLEYBrewer’s AlleyGoodloe ByronMaryland Department of Housing and Community Development (DHCD)Rick Jones ElectricThe City of Frederick

MOVIE NIGHT ON CARROLL CREEK 2017Firestone’s Market on MarketFrederick County BankHood CollegeRick Jones ElectricRotary Club of Carroll CreekThe Delaplaine Foundation, presentingWantz DistributorsWegmans, presenting

MOVIE NIGHT ON CARROLL CREEK 2016 CARE Veterinary Center, presentingFrederick County BankThe Delaplaine FoundationWantz Distributors

INCOME • $1,050,000

INVESTMENT/SPONSORSHIP • $313,000 • 30%

DOWNTOWN FREDERICK GIFT CARD - PASS THRU • $224,000 • 21%

EARNED INCOME • $220,000 • 21%

GRANTS - PROJECT SPECIFIC • $180,000 • 17%

CITY OF FREDERICK • $72,000 • 7%

HOTEL/MOTEL TAX REVENUE • $41,000 • 4%

EXPENSES • $1,049,000

PROMOTION COMMITTEE • $406,000 • 39%Advertising of Downtown Frederick Events (First Saturday, Alive @ Five + more)

First Saturday Trolley • Holiday Lights • Park Frederick

DOWNTOWN FREDERICK GIFT CARD - PASS THRU • $225,000 • 21%

DESIGN COMMITTEE • $148,000 • 14%Bring a Broom Saturday • Connect Downtown Projects

Facade Improvement • Live Downtown Frederick Housing Study

ADMINISTRATION • $104,020 • 10%Main Street Conference

ORGANIZATION COMMITTEE • $91,000 • 9%Investor Recognition • State of Downtown Frederick

Volunteer Thank You & Recognition

BUSINESS DEVELOPMENT COMMITTEE • $75,128 • 7%Competitive Edge • Mission: Interior Grant Program

Ribbon Cuttings + Grand Openings • Tech Incubator Design

19 E CHURCH STFREDERICK, MD 21701

BOARD OF DIRECTORS

LESLIE POWELL PRESIDENT

POWELL FLYNN, LLP

MATT EDENS VICE PRESIDENT

DOWNTOWN RESIDENT

DEREK MCGEE SECRETARY

THE BERKHEIMER GROUP AT MORGAN STANLEY

JOE DONEGAN TREASURER

DOWNTOWN RESIDENT

PARTNERSHIP STAFF

COMMITTEE CHAIRPERSONS

LAUREN KREMERSDESIGN CHAIR

DOWNTOWN RESIDENT

KRIS MINERBUSINESS DEVELOPMENT CHAIR

M&T BANK

CARLA CLARKEORGANIZATION CO-CHAIR

POWELL FLYNN, LLP

PILAR OLIVOIMMEDIATE PAST PRESIDENT &

ORGANIZATION CO-CHAIRDOWNTOWN RESIDENT

MARDELLE POFFENBERGERPROMOTION CO-CHAIR

BRAVURA ARTS & FRAMING

SEAN NORRISPROMOTION CO-CHAIR

EDGEWORKS KNIFE & SUPPLY

VOTING DIRECTORS

MELINDA ELLIOTTELLIOTT CPA, LLC

MURRAY FRIEDMANHUNTING CREEK OUTFITTERS

MICHELLE KERSHNERCITY OF FREDERICK

DEPARTMENT OF ECONOMIC DEVELOPMENT

KELLY RUSSELLALDERMANIC LIAISON

MICHELLE SCHAFFERNORTH MARKET POP SHOP

JOI VOGINDOWNTOWN RESIDENT

LOUANNE WELGOSSDOWNTOWN RESIDENT

MIKE WINDERTHE WINDER COMPANY

NON-VOTING DIRECTORS

JOHN FIESELERTOURISM COUNCIL

OF FREDERICK

KERI AMOROSICELEBRATE FREDERICK

LOUISE KENNELLYFREDERICK ARTS COUNCIL

LAURA LOKEYFREDERICK COUNTY

CHAMBER OF COMMERCE

KARA NORMANDOWNTOWN FREDERICK PARTNERSHIP

HELEN PROPHETER FREDERICK COUNTY OFFICE OF

ECONOMIC DEVELOPMENT

BILLY SHREVEFREDERICK COUNTY COUNCIL

KARA NORMAN, AICPEXECUTIVE DIRECTOR

DANIELLE DOLLDEVELOPMENT

ASSOCIATE

LEEANN DICKERSONMARKETING &

PROMOTION MANAGER

CECYLIA MORRISONPROMOTION &

EVENTS MANAGER

PHOTO CREDITS: ANTHONY BONILLA & BRODIE LEDFORD STUDIO & DOWNTOWN FREDERICK PARTNERSHIP