july 22, 2018 confluence + commons parks, denver, co · july 22, 2018 conunc coons as n co contact...
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J U L Y 2 2 , 2 0 1 8 C O N F L U E N C E + C O M M O N S P A R K S , D E N V E R , C O
SEE IT. TRY IT. BUY IT. URBAN ADVENTURES.
J U L Y 2 2 , 2 0 1 8 C O N F L U E N C E + C O M M O N S P A R K S , D E N V E R , C O
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A NEW APPROACH. URBAN ADVENTURES.
The Demo Experience is the place to connect with key buyers so they can experience your product firsthand and make informed buying decisions. The Demo Experience kicks off Summer Market on July 22 and is the place to present your brand to some of the most influential buyers in outdoor and lifestyle. Join us!
A NEW LOCATION. EXPERIENTIAL.
The Demo Experience will be located at Confluence + Commons Parks, a short walk, bike, or Uber ride for buyers and media. This is the perfect place to host an experience that encompasses paddle, trail running, car camping, camping, yoga, fly fishing, hiking and more to draw the full spectrum of buyers, key retailers, and media. Outdoors can be found and enjoyed just about anywhere, in every city and state. Join us as buyers explore your products in the environment they were designed for in an outdoor urban setting.
photo credit: Stan Obert with Denver Metro Adventures and Visitors Bureau
J U L Y 2 2 , 2 0 1 8 C O N F L U E N C E + C O M M O N S P A R K S , D E N V E R , C O
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AUDIENCEThe Outdoor Retailer audience comprises the most influential store fronts in outdoor specialty, national department and chains,
educational and military buyers, as well as internet retailers.
• Attendees come to see new products• Demo Experience exhibitors put out more product in one day at Outdoor Retailer than at any other demo• VIP Retailer Program – we’ll personally invite the retailers you want to see• Free 16th Street mall bus runs several times an hour, a convenient way for buyers to easily get to the Demo Experience
STATSThe Demo is hosted in two of Denver’s favorite parks, Confluence + Commons, which have between 2,000 – 4,000 visitors daily.
Summer Market 2017 Demo Attendance:
• 2,653 total attendance • 100 media• 67 exhibiting manufacturers
J U L Y 2 2 , 2 0 1 8 C O N F L U E N C E + C O M M O N S P A R K S , D E N V E R , C O
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OPPORTUNITYMore opportunity than ever before.
The Demo Experience will continue to focus on getting products into the hands of buyers but will have an added benefit of being close to the convention center smack in downtown Denver. The Demo Experience offers unique branding opportunities that resonate with your target audience—putting your product in the hands of buyers and media in the environment it was designed for. This year’s Demo, Urban Adventures, will showcase products and trends in paddle, running/trail running, overland, camping, climbing, technology, fly fishing and more alongside the latest outdoor technologies.
Programming and Opportunities for The Demo Experience:
Custom creative opportunities available!
• Trail running races• Paddle demonstrations• Yoga
• Product testing areas• Outdoor kitchen demonstrations• Fly fishing
• Food trucks• Beer garden
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BOOTH RATESHave your booth at the heart of the product testing area.
Standard booth space size: 12’ wide X 10’ deep
1 Booth $650
———————————————————————————————2+ Booths $500 per space
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SPONSORSHIP OPPORTUNITIES
Title Sponsor Call for Pricing ———————————————————————————————Presenting Sponsor $2,000 ———————————————————————————————Demo Event Co-sponsor $1,000 ———————————————————————————————Official Demo Product $500 ———————————————————————————————Water Stations Call for Pricing
Arch Entryway Signage $3,000———————————————————————————————Vehicle Placement Starting at $1,500* ———————————————————————————————Bag Insert $150———————————————————————————————Guide Ad $250———————————————————————————————Demo Prize Tent Free w/Product Donation
Create your own custom race, event or party. Call for Pricing
* Pricing based on size of vehicle
J U L Y 2 2 , 2 0 1 8 C O N F L U E N C E + C O M M O N S P A R K S , D E N V E R , C O
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MARKETING & PROMOTIONTens of thousands of impressions from Outdoor Retailer including online, print, onsite plus the halo effect of media coverage and brand social media plugs. Outdoor Retailer will promote the Demo Experience in all attendee and media communications, through our media partners, via our social platforms and programs including:
• Dedicated Demo Experience Guide available onsite and in digital format pre-show• Coverage in The Daily Pre-Show Issue• Coverage in The Daily Day 1
DIGITAL
• Dedicated HTML to retailers • (3) eNews inclusions• Mobile app pushes• Dedicated section on the Mobile App
WEBSITE (OUTDOORRETAILER.COM)
• Flash panel on home page beginning June• Dedicated webpage to go live in June
(brand recognition)• Event/area listing (sponsor recognition)• Included in Exhibitor List as Demo Experience
exhibitor
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THANK YOU TO OUR 2017 DEMO SPONSORS
2017 DEMO EXHIBITORS
ACTION SPORTS CANOPIES
AIRHEAD SPORTS GROUP / AIRHEAD SUP
ASTRAL
BELLYAK
BIC SPORT
BIXPY
BODY GLOVE
BONAFIDE KAYAKS
BOTE, LLC
BRIPE
BUGBAND, A DIVISION OF EES, INC.
CARBANA
CASIO / G-SHOCK / PRO TREK
RED PADDLE CO.
COSTA SUNGLASSES
DOCK BLOCKS OF NORTH AMERICA
FLOATINGSHADE.COM
UNCHARTED WATERCRAFT
ONEWHEEL
GEAR AID
JONATHAN PAUL FITOVERS
CROAKIES
HOBIE
ICE ROVER, INC.
INDUSTRIAL REVOLUTION
JACKSON KAYAK
JOHNSON OUTDOORS WATERCRAFT
CREEK KOOLER
KEEPER SPORTS PRODUCTS, LLC
LEWIS N. CLARK
POINT 65
NCAMP
LIFESTRAW
LIFETIME / EMOTION KAYAKS
NETGEAR
CAULDRYN
OBOZ FOOTWEAR
ORU KAYAK
PELICAN INTERNATIONAL
PELICAN PRODUCTS
PEPPER’S POLARIZED EYEWEAR
POWER VISION
RAMBO BIKES
MYCHARGE
RUNGU
RXBAR
SCHILLER BIKES
SCUBAJET GMBH
SEA EAGLE BOATS, INC.
SIPABOARDS
TREEPOD-HANGINGTREEHOUSES
DINGHUI & SOLAR CAMP
SOMBRA-SHADE
SUNRIDGE FARMS
SURFTECH / NSP
THERMACELL REPELLENTS, INC.
TORQUE JET BOARDS
TOYSMITH
TRAVELON
POPTICALS
JIMMY STYKS
WENONAH CANOE, INC.
YETI
ZUCA, INC.
Official Sponsor Official Sponsor Official Sponsor Official Beer of the Open Air Demo
CONTACT US31910 DEL OBISPO, SUITE 200
SAN JUAN CAPISTRANO, CA 92675
WWW.OUTDOORRETAILER.COM
Your Account Executive is amazing - and would love to address any questions you may have, as well as help you lock down the best promotional and advertising opportunities for you.
Alaska & Hawaii
Canada
International
Robert O’Quinn Account Executive (949) 226-5721 [email protected]
Casey RydzeskiAccount Executive (949) 392-4644 [email protected]
Krista DillSales Director (949) 226-5728 [email protected]
Paul DillmanSenior Account Executive(949) 226-5751 [email protected]
Dave Nielson Account Executive (949) 226-5755 [email protected]
Ryan Johnson Senior Account Executive/Publisher (949) 226-5788 [email protected]
JULY 23 - 26, 2018 | COLORADO CONVENTION CENTER | DENVER, COJULY 22, 2018 | CONFLUENCE + COMMONS PARKS | DENVER, CO
SALES CONTACTSO U T D O O R R E T A I L E R S U M M E R M A R K E T 2 0 1 8