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July 22nd (Mon) – 24th (Wed), 2019Tokyo Big Sight

Aomi Exhibition Hall B

http://www.bakery-expo.com/2019

Table of contents

① What is P&B JAPAN?……p.3

② Advantages of becoming an exhibitor……p.4

③ Attendees profile ……p.5

④ Pavilions ……p.6

⑤ 2018 Post-show report (Visitors statistics) ……p.7

Major visitors list ……p.8

Highlights ……p.9

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01 What is P&B JAPAN?

P&B stands for Patisseries and Boulangeries. It is an annual B2B exhibition for bread and confectionary business in Japan.

P&B Japan will mark the 8th year anniversary in 2019.Expected turnout： 30,000

10% disc. coupon code: GMPB2019

02 Advantages of becoming an exhibitor

• Flour/Breads /Grains • Cereals• Baking Mixes and Ingredients • Baked Goods • Butter/Margarine/Oil• Yeast• Sugar/Salt• Milk/Dairy/Creamers • Eggs• Chocolate• Cacao, Coffee

• Confectionery• Fruits/Vegetables• Dairy products• Fillings/Spreads/Syrups • Dried fruit/ Nuts/ Millet• Seasoning/Sauces/Spices/

Enhancers/Flavor/Food color• Condiments• Alternative healthcare related

food ingredients

• Baking equipment • Packaging machines &

Materials • Mixers• Baking ovens• Refrigerators• Ventilators• Air conditioning systems • Kitchen utensils

• Display fixtures • Decoration goods• Specialty items • Milling machines• Retail IT systems

Exhibits are like…

Ingredients-related products Tools & Equipment

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Growth your business!

Customer development Visitors are looking for ingredients providers and wholesalers.

Brand awareness There is plenty of opportunity to showcase business portfolios in one-go.

Lead generation It offers a great future-proof platform for business networking.Expected turnout： 30,000

• Chefs• Retail Bakeries• Bakery Manufacturers• Wholesalers • Restaurants, Cafes, & Hotels• Convenience Stores • Food service providers• Merchandisers/Distributors• Food Institutions

• Confectionary Stores• Confectionary Companies• Business developers• Supermarkets• Importers• Online Retailers • Press media• Gourmet and Specialty Stores• Industry Professionals

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03 Attendees profile

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04 Pavilions

In order to help exhibitors meet their target customers efficiently, P&B JAPAN features 6 of the following pavilions!

1. Japanese Traditional Fried Foods – SOUZAI

2. Ham & Cheese

3. Sandwiches and Burgers

4. Pizza

5. Functional & Healthy ingredients

6. Confectionery

10% disc. coupon code: GMPB2019

Of the approximate turnout of 28,000, the majority were decision makers.

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05 2018 Post-show Report (Visitors statistics)

Business owner22.4%

Chef9.8%

Product development

10.9%Planning/ Marketing

8.0%

Sales28.6%

Buyer3.7%

Manufacturer3.6%

Shop staff2.3%

Barista1.7%

Store development

1.3%PR

1.1% Supervisor0.4%

Other 6.2%

COZY CORNER MOROZOFF ROYCE TOKYO FUGETSUDO YOKUMOKUGINZA SEMBIKIYAFUJIYAQu'il fait bonSHISEIDO PARLOURSweets Woderland Araki

CONFECTIONARY CHAIN

ANDERSENDAISY MAISON KAYSER SAINT-GERMAIN VIRONPOMPADOUR VIE DE FRANCE ZOPF

BAKERY

DUSKINSKYLARKWDI JAPANROYAL HOLDINGSYOSHINOYA HOLDINGSJR EAST FOOD BUSINESS

RESTAURANT

BOURBONCALBEEEZAKI GLICOFUJIYAGRAPESTONEMORINAGALOTTEFuruta Confectionery

CONFECTIONERY COMPANY

BECKER’SDOMINO’S PIZZAKENTUCKY FRIED CHICKENMOS FOOD SERVICESSUBWAYBURGER KING JAPANLOTTERIA

FAST FOOD RESTAURANT

7-ELEVENFAMILY MARTLAWSONMINISTOPThree FCircle K Sunkus

CONVENIENCE STORE

Starbucks Coffee JapanTULLY'S COFFEE JAPANDoutor CoffeeGinza RenoirUCC Foodservice Systems

CAFEHYATT REGENCYSHANGRI-LA HOTELTHE WESTIN TOKYOTOKYO MARRIOTT HOTELROYAL PARK HOTELHILTON

HOTEL

FIRST BAKING ITO BAKING KOBEYA BAKING PASCO TAKAKI BAKERY YAMAZAKI BAKINGFUJI BAKINGNichiryo Baking

MAKER & WHOLESALER

ITOCHUKATAOKAMARUBENIMITSUIMITSUBISHI SHOKUHINSOJITZSUMITOMOTOYOTA TSUSHO

TRADING COMPANY

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Major visitors list

• Bakery live show Mr.Yasutomo IharaTuesday, 17th July Japanese top chef Ihara from “ZOPF” Successfully engaged a large audience, leaving the hall filled to capacity

• Live-kitchen Performance Mr.Takaaki NishikawaWednesday, 18th July Japanese top chef Nishikawa from “Ca-Marche” Successfully engaged a large audience, leaving the hall filled to capacity

• Live-kitchen Performance Mr.Yoshiaki OgawaThursday, 19th JulyJapanese top chef Ogawa from “Saffron” Successfully engaged a large audience, leaving the hall filled to capacity

• Bakers competition (Pan Grand Prix)Thursday, 19th July“2018 Pan Grand Prix Tokyo” was held. The contest, three categories of which are based on Japanese flour bread, rye bread, and German bread “Stollen”, was designed to find the next rising star chefs through a variety of recipes proposed by the organizer -All Japan Federation of Bakers Associations.

• Napoli pizza competition by TSUJI-KIKAITuesday, 17th July The 3rd TSUJI-KIKAI Cinquecento Cup was held. It’s a Napoli Pizza competition using electric pizza kilns.

• Product of the moment “Dr. Fry” live demonstration by Evertron Inc.

Tuesday 17th to Thursday 19th JulyAmid a blaze of publicity surrounding this invention said to be the next gamechanger in the fried food industry, developer “Evertron” performed amazing product demonstrations inside their booth.Successfully engaged a large audience, leaving the booth bustling with many visitors continuously!

• Baked confectionary cooking show by Masuda Flour Milling CO., LTD

Wednesday 18th to Thursday 19th July

• Bakery workshop for start-upsTuesday 17th to Thursday 19th JulyJapanese top chef Kodama from “Bon Vivant” led workshops through hands-on experience and shared his special recipes of homemade bread with start-up bakery shop owners.

Highlights

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Application is now open!

Show Managementpb2019@ejkjapan.co.jp

http://www.bakery-expo.com/2019

10% disc. coupon code: GMPB2019