jump start your social media efforts in 60 minutes per day or less !
DESCRIPTION
Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less !. Presenters: Christopher Bell, Good Counsel Homes Mark Loux , Douglas Shaw & Associates. What social media Sites are you currently using?. What are you struggling with most in maximizing your Social Media Efforts?. - PowerPoint PPT PresentationTRANSCRIPT
Jump Start Your Social Media Efforts in 60 Minutes Per Day or
Less!
Presenters:Christopher Bell, Good Counsel HomesMark Loux, Douglas Shaw & Associates
WHAT SOCIAL MEDIA SITES ARE YOU
CURRENTLY USING?
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 2
WHAT ARE YOU STRUGGLING WITH
MOST IN MAXIMIZING YOUR SOCIAL MEDIA
EFFORTS?
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 3
WHAT DO YOU HOPE TO TAKE HOME FROM
THIS SESSION?
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 4
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 5
MESSAGING PYRAMID
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 6
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 7
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 8
Strategic Overview• Content: Create compelling content that people
want to relate to• Connection: Develop Relationships with potential
supporters, volunteers, brand ambassadors• Conversation: Facilitate ongoing conversation• Conversion: Deliver clear and impactful calls to
action and increase conversion from marketing messages
• Consistency: This isn’t a one time effort
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 9
Page 10Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 11
DO YOU HAVE SOMETHING RELEVANT TO SAY?
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 12
IT’S ONLY “JUNK” IF IT’S IRRELEVANT TO ME.
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 13
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 14
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 15
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 16
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 17
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 18
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 19
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 20
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 21
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 22
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 23
IMPROVING CONVERSATION In most messaging there aren’t relevant calls
to action. Meaning, there’s nothing I can do right now. This presents a problem when people are prime for the next thing and there’s no clear pathway.
Establishing the four c’s is all about conversion and turning the crank (Consistency)
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 24
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 25
Consistency
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 26
Improving Consistency• Build Relationships• Don’t Disappear• Get Feedback• Look for other meaningful ways to connect• Don’t tell competing stories• Become a great storyteller
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 27
Joining
Listening
Sharing
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 28
Any tools available to help us listen and
communicate?
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 29
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 30
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 31
Truths about Social Media1. While the actual out-of-pocket costs are low,
if you want to make an impression and move opinion you have to invest time.
2. Your reward is correlated to the time you invest.
3. If you aren’t creating conversations, you’re just noise in the marketplace.
4. Social Media is mobile!
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 32
Truths about Social Media5. We can easily get hung up on the tools and
apps and lose focus on the message.6. Each Social Media site has its strengths and
weaknesses. Maximize the strengths!7. You don’t need an active profile on every
Social Media site. Focus.8. We need to learn the act of selflessness if
we’re going to get good.
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 33
Truths about Social Media9. It’s not complicated.
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 34
PUTTING THEORY INTO PRACTICEA Practical Case Study
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 35
GOOD COUNSEL IN SOCIAL MEDIAA Practical Case Study
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 36
QUESTIONS?
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 37
Contact Us:
Mark LouxSr. Vice President Strategy & AnalyticsDouglas Shaw & Associates1717 Park St., Suite 300Naperville, IL 60563
www.DouglasShaw.com(630) 901-2291
@MARKL44
Christopher BellExecutive DirectorGood Counsel HomesP.O. Box 6068Hoboken, NJ 07030
www.goodcounselhomes.org (201) 795-0637
@GoodCounselOrg
Jump Start Your Social Media in 60 Minutes per Day National Catholic Development Conference 2013Page 38