jumpfrompaper brand book
DESCRIPTION
www.jumpfrompaper.com [email protected]TRANSCRIPT
JumpFromPaper
B R A N D B O O K
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This is a little journey to get to know JumpFromPaper! Who we are and what we are doing.
Hey!Welcome aboard the world
of two-dimensions.
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JumpFromPaper® is a brand of designer bags bursting with boldness and playfulness, and here to fulfill everyone’s childhood fantasy. Created by the Taiwan designer duo Chay and Rika in 2010, JumpFromPaper® is now a hit in over 25 countries worldwide. Colorful, quirky and always with a sense of humor, JumpFromPaper shares a passion for laughs, and encourages people to let their imaginations go wild. A perfect expression of individualism and uniqueness for today's generation, JumpFromPaper lives the philosophy— “Why take everything so serious?”
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some things that
we think best to
describe and what
we do.
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JumpFromPaper exposes the fun of daring reality.
High-contrast, saturated colors, and thick, black
outlines challenge people's perceptions—ready to take
fashion to a new dimension.
Why take everything so serious? ?
A l w ay s a d v e n t u ro u s a n d a l w ay s i nv e n t i v e ,
JumpFromPaper doesn't follow rules. Young at
heart, independent, forthright and uninhibited.
JumpFromPaper is a mindset. It's an attitude.
I GIVE MYSELF PERMISSION TO BE ME.?
JumpFromPaper is original and energetic, fun at first
sight. JumpFromPaper designs and colors speak loudly,
creating an offbeat and rebellious fun. A necessary
element in all JumpFromPaper activities: "HAPPY".
People are born to have fun! ?
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Forming in 2010, what was the initial concept behind JumpFromPaper?"Why take everything so serious?" "Do we
really need to follow all those rules?" When
it comes to creating something new, we think
we are all a bit rebellious. We want to add
more of the unexpectedness that we find in
comics and cartoons, bringing it into the real
world. We perceive everything through 2D
perspectives, drawing everything in life: people,
clothes, outfits, bags, stories. One day an idea
just popped up, "Why not turn these graphic
works into the real thing?", following which
JumpFromPaper popped to life.
Your designs are playful and childlike, a little reminiscent of paper doll dress up clothes. Was this a source of inspiration for you? What else inspires you? Not really. (although we would very much enjoy
playing paper dolls!) Our collections are inspired
by time misspent on cartoons and comics!
We are also addicted to anything quirky. Our
team are heavy internet users, and we all love
collecting. We've always collected funny and
weird stuff—pictures and quotes—and we've
now got a huge wall in our office for all these. For
us, everything with a sense of humor is a source
of inspiration.
interview with the
design team
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You’re into collecting funny and weird ‘stuff’. What do you qualify as “weird” and which of your collectables do you cherish most? We have a huge collection of toys. Disney stuff
mainly. That’s something that we are a bit
reluctant to share with other friends. How to
qualify something as “weird”? As long as it makes
us laugh! For example, we can’t get enough of
the “Devil baby attacks New Yorkers” video. Such
a brilliant idea!
Do you consider your designs illusionary and trickery?
Absolutely. That is the main idea behind
JumpFromPaper! We love to confuse people, and
love to see people burst into laughter once they
realize these are real bags. It’s all about having
fun!
“ Why take everything so serious?” Thoughts, views, opinions… We think everything gets better when you stop
taking things so seriously. By not taking things too
serious, you will find pleasure in the everyday.
Sometimes you just forget how easy and simple
life is. “People are born to have fun!”—this is the
truth of life. At least, it’s what we believe in.
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JumpFromPaper
WorldwideShooting Project
New YorkThe United States
photography by Kao Cheng KaiModel / photo retouched by John Yuyi
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JumpFromPaper
WorldwideShooting Project
TokyoJapan
photography by MasterHands
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JumpFromPaper
WorldwideShooting Project
LondonUnited Kingdom
photography by Slowly
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Collection
2014 ORIGINAL
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Collection
TIME MACHINE
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Collection
TRAVELER
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Collection
ORIGINAL PINK
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Who’s wearingJumpFromPaper?
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Who’s wearingJumpFromPaper?
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Have we mentioned media exposure?
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Have we mentioned media exposure?
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pFromPaperThere
you have it. Hope
you have enjoyed the
journey? Get in touch
with us.
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Contact Us
General Question [email protected]
Wholesale [email protected]
press [email protected]
www.JumpFromPaper.com
www.JumpFromPaper.com
JumpFromPaper
/jumpfrompaper @jumpfrompaperHA JumpFromPaper JumpFromPaper JumpFromPaper
COPYRIGHT @ 2010-2014 JumpFromPaper® ALL RIGHTS RESERVED.