jumpstart: ecommerce platforms sue pratt, account director 10th march 2010
TRANSCRIPT
Jumpstart: eCommerce Platforms
Sue Pratt, Account Director
10th March 201010th March 2010
About Salmon
Diverse interests and practicesInterests in retail, finance, insurance and utilitiesFocus on enterprise architecture, eCommerce, IT/Business change, Customer InteractionFocus on ROI and lower TCO of technology & business resultsApplication management and support - 25% of the turnover
Innovative risk reward modelsFixed priceManaged riskShared reward / outcome based consulting
Global Systems IntegratorOperations in London, New York, Beijing, Sydney, DelhiSuccessful track record over 20 yearsc. 170 staff in the UK, c 100 in eCommerce team£15M turnover Privately owned, financially soundOpen, honest and responsive approachStrong delivery-focused culture
Mission critical systemsBroad and deep expertise in web based applications and technologiesSpecialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, electronic trading
SalmonDelivering digital solutions for market leading & challenger brands
5
Three key trends
1. Multi channel commerce
2. Cross channel commerce
3. New business models and technologies
New business models
New technologies: atomisation of data
New technologies: location based services
12
Choosing a customer interaction platform
Platform selection
Embrace transformation
Technical aspects to get right
Looking for a customer interaction platform
The three main options
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Three final thoughts….
The prize
What happens if you get it wrong?
What happens if you get it right?
Unique Approach • Unique Solutions
Salmon LLC220 Old Country Road
Mineola NY 11501-4271
United States of America
Tel: 001 516 742 7888 Fax: 001 516 742 9169
Salmon Asia Pacific (Pty Limited)
Level 1, 299 Elizabeth StreetSydney NSW
Australia 2000
Tel: +61 (0)2 8251 0044 Fax: +61 (0)2 8251 0097
Sue PrattAccount Director
Tel: +44 (0)7976 [email protected]
Salmon Ltd 64 Clarendon Road
Watford Hertfordshire
WD17 1DATel: +44 (0) 1923 320 000 Fax: +44 (0) 1923 320 023
Salmon China Limited 605 Zhongchen Building
Lize Zhongerlu #1Wangjing Science & Technology Park
Chaoyang DistrictBeijing 100102
China
Tel: +86 (0) 10 6439 8779Fax: +86 (0) 10 6439 8665