june 1 presentation ppt
TRANSCRIPT
FACEBOOKMAP
@ L A U R E N P R O C T O R 3 2
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L P @ L A U R E N P R O C T O R 3 2 . C O M
L P 3 2H E L L O
L P 3 2P O W E R O F S O C I A L
QuickTimeª and aAVC Coding decompressor
are needed to see this picture.
http://www.youtube.com/watch?v=QzZyUaQvpdc
SOWHAT?
L P 3 2S O W H A T ?
89%
59%
OF INTERNET USERS HAVE LOOKED ONLINE FOR INFORMATION ABOUT ANY OF 15 HEALTH TOPICS SUCH AS SPECIFIC DISEASEOR TREATMENT
THAT’S 59% OF ADULTS.
Source: The Social Life of Health Information, Pew Internet 2011
L P 3 2S O W H A T ?
Source: The Social Life of Health Information, Pew Internet & American Life Project 2011
THE CONSUMPTION OF HEALTH INFORMATION ONLINE
L P 3 2H E A L T H O N L I N E ?
Source: Capstrat & Public Policy Polling, April 2010
GOOGLE’S WORD IS SECOND ONLY TO DOCTOR’S ORDERS
2XGOOGLE NAMED AS INFLUENCERON HEALTH DECISIONS MORE THAN TWICE AS OFTEN AS NURSESPHARMACISTS, ADVOCACY GROUPS,& FRIENDS OR FAMILY
Doctor Influence: 44%
Google’s Influence: 22%
WHATNOW?
L P 3 2H O S P I T A L M A R K E T I N G
PARADIGM SHIFT
Source: Acys Interactive in Partnership with Equation Research, 2011
Percentage of Institutions
Core
L P 3 2H O S P I T A L M A R K E T I N G
PARADIGM SHIFT
Source: Acys Interactive in Partnership with Equation Research, 2011
Percentage of Institutions
L P 3 2H O S P I T A L M A R K E T I N G
IN OTHER WORDS
Source: Acys Interactive in Partnership with Equation Research, 2011
Percentage of Institutions
L P 3 2H O S P I T A L M A R K E T I N G
Source: Hospital Social Network List: ebennett.org/hsnl
3,289HOSPITAL SOCIAL NETWORKING SITES
TODAY THERE ARE
L P 3 2H O S P I T A L M A R K E T I N G
956777
HOSPITALS USING SOCIAL MEDIA
FACEBOOK PAGES
Source: Hospital Social Network List: ebennett.org/hsnl
723FOURSQUARE PLACES
714TWITTER ACCOUNTS
LINKEDIN ACCOUNTS
BLOGS
469120
L P 3 2G E T W I R E D
THE POWER OF THE EVANGELIST70.13% OF HEALTH ORGANIZATIONS REPORTED THAT THEY WERE SOMEWHAT TO MAJORLY IMPACTED BY AN EVANGELIST’S PASSION ABOUT SOCIAL MEDIA
HOWTOGETWIRED
L P 3 2G E T W I R E D
FIRST STEPS
SOCIAL MEDIA POLICY
FUNDRAISING
WEBINARS & ONLINE ORIENTATIONS
INTERNAL MARKETING
SOCIAL INTEGRATION
L P 3 2G E T W I R E D
POLICY
CLEAR
DISPLAYED ON SOCIAL PROPERTIES
ENCOURAGE COMMUNITY MEMBERS TO HELP REGULATE THE STANDARDS WITHHELD WITHIN THE COMMUNITY
Create a policy and stick with it.
http://bit.ly/policytips
GET INSPIRED: 5 SOCIAL MEDIA POLICY EXAMPLES
L P 3 2G E T W I R E D
FUNDRAISING
PAYPAL BUMP
PROCRASDONATE
CAUSES
SUPPORTER WALL
Turn supporters into active ambassadors.
L P 3 2G E T W I R E D
ONLINE TRAINING SAVES TIME
RECORD ONCE, PLAY FOR EVERYONE
TRACK VIEWERSHIP & ENGAGEMENT
GAUGE COMPREHENSION WITH ONLINE TESTS
GET INSPIRED: THE KAHN ACADEMYhttp://bit.ly/kahnacademy
LONDON SCHOOL OFBUSINESS & FINANCE
The Facebook MBA
L P 3 2G E T W I R E D
INTERNAL FORUMS & EMAIL
FLEXIBLE UPDATES WHEN YOU WANT THEM
NOT EVERYTHING NEEDS TO BE THROUGH EMAIL
TRACK VIEWERSHIP & ENGAGEMENT
GET INSPIRED: ROTAVILLE
L P 3 2G E T W I R E D
SOCIAL INTEGRATION
RECRUITMENT
RETENTION
SHARING THE MESSAGE
CREATING A NETWORK OF AMBASSADORS
STORYTELLING
SPREADING THE STORY HELPS WITH:
L P 3 2G E T W I R E D
SOCIAL INTEGRATIONSOCIAL SHARING
ARNOLD PALMER HOSPITAL IN ORLANDO
L P 3 2G E T W I R E D
SOCIAL INTEGRATIONFACEBOOK
L P 3 2G E T W I R E D
SOCIAL INTEGRATIONVIDEO
L P 3 2G E T W I R E D
SOCIAL INTEGRATIONTWITTER
L P 3 2G E T W I R E D
SOCIAL INTEGRATIONBLOGGING & SOCIAL MEDIA
“It felt like we were making a difference when
my team spent an hour or so a week poking
around.” - Marc Needham, Director of Web
Technology at Scripps Health San Diego
WHAT’SNEXT
L P 3 2W H A T ‘ S N E X T
INSTANT GRATIFICATION
HOW DO YOU KEEP UP WITH A GENERATION OF VOLUNTEERS WHO EXPECT
?
L P 3 2W H A T ‘ S N E X T
Gamification - The process of using game thinking and game mechanics to solve problems and engage users.
L P 3 2W H A T ‘ S N E X T
$2.18 BILLION - PROJECTED 2012 SOCIAL GAMING REVENUE
AVERAGE FARMVILLE PLAYER IS A 38 YEAR OLD FEMALE
L P 3 2W H A T ‘ S N E X T
Farmville, Burger Queen, & Airport Mania
L P 3 2W H A T ‘ S N E X T
DESIGN DESIRABLE RESULTS
DESIGN RESULTS TO CREATE LOYALTY
SATISFY THE KILLERS, ACHIEVERS, SOCIALIZERS, & EXPLORERS
GET INSPIRED: TOM CHATFIELD, JANE McGONIGALgamification.org/wiki/Gamification_Videos
L P 3 2W H A T ‘ S N E X T
Use new media channels to share the reasons why people volunteer in the first place.
@ L A U R E N P R O C T O R 3 2
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L P @ L A U R E N P R O C T O R 3 2 . C O M
L P 3 2
L P 3 2R E S O U R C E S
• 5 Healthcare Social Media Policy Examples: http://www.healthcarecommunication.com/Main/Articles/6847.aspx
• Tapping into the Power by Getting Personal: The industry can no longer conduct business as usual. It must get personal by using social media to build healthy relationships: http://viewer.zmags.com/publication/6b41916c#/6b41916c/27
• Hospital Impact.org - http://www.hospitalimpact.org/ - (Posts like “The Art of Hospital Blogging,” “Dissecting the Role of a Patient Advocate” and other thoughts on patient experience and the future of healthcare.
• Healthcare Social Media Policy List: http://ebennett.org/hsnl/hsmp/
• Hospital Social Network List: http://ebennett.org/hsnl/