june 2003. today’s agenda current employment market careerbuilder strategy 1 st quarter results...

23
June 2003

Upload: abigail-clark

Post on 14-Jan-2016

215 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

June 2003

Page 2: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Today’s AgendaToday’s AgendaToday’s AgendaToday’s Agenda

Current Employment Market

CareerBuilder Strategy

1st Quarter Results

Q&A

Page 3: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

The Recruitment LandscapeThe Recruitment LandscapeThe Recruitment LandscapeThe Recruitment Landscape

Status quo job market through Q4.

Recruitment business still has great fundamentals: – Job creation picks up– Demographics, long-term labor shortages– High demand for recruitment advertising

It is a multimedia future.

Page 4: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Employment MarketEmployment Market

YOY Change in Total Employment (Job Creation)

Source: BLS Employment Report; updated June,’03 (5/03 data)

1990/91 Recession

Current Recession

Jun-

89

Sep

-89

Dec

-89

Ma

r-9

0

Jun-

90

Sep

-90

Dec

-90

Ma

r-9

1

Jun-

91

Sep

-91

Dec

-91

Ma

r-9

2

Jun-

92

Sep

-92

Dec

-92

Ma

r-9

3

Ma

r-0

0

Jun-

00

Sep

-00

Dec

-00

Ma

r-0

1

Jun-

01

Sep

-01

Dec

-01

Ma

r-0

2

Jun-

02

Sep

-02

Dec

-02

Ma

r-0

3

Jun-

03

Sep

-03

Dec

-03

-2%

-1%

0%

1%

2%

3%

Current trend remains below the previous recovery

Page 5: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Job Seekers Rely on Print and OnlineJob Seekers Rely on Print and Online

Job Information Sources Used

Sunday Newspaper

s

Online Sources

Business Contacts

Search Firms

62%

40%

29%

14%

Source: Survey of 2,003 Job Seekers in Top 20 DMA Markets, MORI Research.

Weekly Newspaper

s

40%

Page 6: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Total Online Recruitment Advertising (Billions)

Source: Forrester Research, Dec 2002.

Online Recruitment - A Large and Online Recruitment - A Large and Growing MarketGrowing Market

$2.6

$1.0

20072002

+160%

Online

Page 7: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Employers Also Use Both Print and Employers Also Use Both Print and OnlineOnline

Evolution of Internet Recruiting

Print

Education

Legal

Laborers

Admin

Hospitality

Transportation

Online

Cust. Svc.

MarketingHealthcar

eManagement Acct/Finance

Sales

I.T. Staffing Firms

Page 8: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

CareerBuilder’s Winning StrategiesCareerBuilder’s Winning Strategies

Build and install “best of breed” search capability.

Build brand through cost-effective marketing.

Leverage the combined power of print and online.

Be a world class sales organization.

Page 9: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Best of Breed – Search CapabilityBest of Breed – Search Capability

Job Seekers can search with any of these criteria:•Keyword•City•State•Job Type•Job Category•Industry•Company•Job Freshness•Degree Level•Employment Type•Salary Range•Country

Page 10: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Build our Brand through Cost-Build our Brand through Cost-Effective MarketingEffective Marketing

                                                                   

TV Commercials: National Broadcast is an efficient medium generating traffic at a lost cost per unique visitor.

Newspaper: By leveraging our owner newspapers, we get branding and unique visitors. This has been especially helpful for reaching hourly employees

Billboards/Buses: Local media may be used to address specific strategic initiatives

Page 11: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Growing Job Seeker Share for CBGrowing Job Seeker Share for CB

Source: Media Metrix/Comscore – network numbers

October 2002 May 2003 % Change

Monster 19,650,000 15,265,000 Down 22.3%

CareerBuilder 5,478,000 7,461,000 Up 36.2%

Hot Jobs 6,497,000 6,964,000 Up 7.2%

Page 12: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

CB Realized Solid 1CB Realized Solid 1stst Quarter Share Growth Quarter Share Growth Across the Board, while Monster DeclinedAcross the Board, while Monster Declined

3.91

-4.50

5.45

-4.23

4.16

-4.97

3.37

-4.04

2.33

-2.86

3.83

-2.38

2.73

-2.96

3.98

-4.14

0.73

-1.21

2.10

-2.56

1.76

-3.19

-6.00

-4.00

-2.00

0.00

2.00

4.00

6.00

BOSTON NYC WASH DC HOUSTON PHILLY MIAMI SAN JOSE DALLAS KC LA CHI

CB

Monster

Share Point Change 1st Quarter 2003 vs. 4th Quarter 2002

Source: ComscoreCategory = CB, Monster

Page 13: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Robust Portfolio of Print and Online Robust Portfolio of Print and Online ProductsProducts

Print Only

• Print Liners

• Print Display

• Employment Niche Magazines

Print & Online

• Print Upsell

• FlexAds

Online Only

• Job Packs

• Resume Database

Product Portfolio

Unique ability to offer print and online

Page 14: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

FlexAds Combine Reach of Newspapers FlexAds Combine Reach of Newspapers and Interactivity of Onlineand Interactivity of Online

Page 15: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Value-added Services for Employers and Value-added Services for Employers and Job SeekersJob Seekers

Value-Added Services

Employer

• Screening

• Database Search

• Multiple Product Packages

Job Seeker

• Apply Online

• Confidentiality

• Personal Search Agent

• Spanish Translation

Unique ability to offer print and online

Page 16: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

CareerBuilder - The Leader in the CareerBuilder - The Leader in the Hourly SpaceHourly Space

CareerBuilder has twice as many hourly jobs as Monster (15,000Jobs on CB versus 7,000 jobs on Monster).CareerBuilder has received 770,000 hourly applications this year.

Source: CareerBuilder Analysis, May 2003.

Page 17: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

2,022

3,537

2,414

1,321

3,768

1,4631,346

3,739

2,491

796

250

562389

669

2,132

1,149

Baltim

ore

Chicag

o

Phoenix

Cincin

nati

Philadel

phia

Kansas

City

Detro

it LA

CareerBuilder Offers the Most Job CareerBuilder Offers the Most Job ListingsListings

Jobs Posted/Updated in Past 7 Days

CareerBuilder

Monster

Source: CareerBuilder.com Analysis, June 2003.

We are the marketplace.

21,178 jobs

9,739 jobs

Page 18: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Sales Organized to Maximize Reach and Sales Organized to Maximize Reach and ResultsResults

Fortune 1000

Major RegionalRegionalLocal/

Occasional

Newspaper Sales

CareerBuilder will drive revenue growth by building out its sales team.

• National sales reps

• Regional sales reps

• Telemarketing

• Inside sales (call centers)

• Outside sales

Page 19: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

Revenue - Recognized Primarily by Revenue - Recognized Primarily by Sales ChannelSales Channel

Sales Channels and Products

Partners

Print Upsell

FlexAds

Online Job Listings

CareerBuilder

Online Job Listings

Partner CareerBuilder

Partner CareerBuilder

Partner CareerBuilder

CareerBuilder Partner

Revenue FeeRecorded At Paid To

Page 20: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

CareerBuilder and Partners - Lead by More than CareerBuilder and Partners - Lead by More than 3.5 to 13.5 to 1

Estimated U.S. Revenue From March 2002 to March 2003 (Millions)

$1,124

$323

CareerBuilder, GCI, KRI &

TRB

Monster

+ 348%

Source: CareerBuilder analysis.

CareerBuilder Network (Online

Only)

Gannett Print+

Knight Ridder Print+

Tribune Print

Page 21: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

CareerBuilder Network - Cash-flow CareerBuilder Network - Cash-flow PositivePositive

Network revenue:– $34 million in the first quarter of 2003 – Up 24% from the first quarter of 2002– Up 29% from the fourth quarter of 2002

Network revenue includes:– CareerBuilder’s sales– Sales of CareerBuilder products by Gannett, Knight Ridder

and Tribune

Operating loss at CareerBuilder level (shows up in partner equity lines).

Page 22: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A

CareerBuilder - Steadily Gaining Market CareerBuilder - Steadily Gaining Market Share (Revenue)Share (Revenue)

Source: Morgan Stanley Analysis, April 2003.

% Share of Internet Help Wanted Market – U.S.

2002 A 2003 E 2004 E

Monster 41.4% 39.4% 39.4%

CareerBuilder

13.4% 15.4% 16.1%

Hot Jobs 11.0% 11.6% 12.1%

Other 34.2% 33.6% 32.4%

Page 23: June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A