june 2004 presentation. agenda current recruitment market careerbuilder’s strategy and results...
TRANSCRIPT
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0
100
200
300
400
Jan Mar May July Sept Nov Jan Mar May
Source: Bureau of Labor Statistics
Job Creation Has Returned!Job Creation Has Returned!
2003
2004
Where The Growth Is -- By Industry Where The Growth Is -- By Industry
Increase in jobs: – Professional and business services– Healthcare – Hospitality – Construction– Manufacturing
Recovering Internet Help-wanted Market Recovering Internet Help-wanted Market
$1,165
$1,013
$782
$1,016
$839
$881
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
2000 2001 2002 2003 (E) 2004 (E) 2005 (E)
Source: Morgan Stanley Research -- 2003
$ M
il lio
ns
$ B
illio
ns
2004 CareerBuilder Strategy2004 CareerBuilder Strategy
Significantly improve CareerBuilder’s job seeker market share
Outsell the competition building revenue market share through effective distribution
Job Seeker Strategy Job Seeker Strategy Distributed Search
Poised, qualified job seekers Application centric audience
Interested in confidentiality
CB Network Partnerships – Opening Over CB Network Partnerships – Opening Over 400 Doors400 Doors
130 Newspapers Verticals
– 40 Healthcare sites
– 12 Sales sites
– 12 Retail sites
– 5 Hospitality sites
– 11 Staffing/hr sites
27 Diversity partners 66 City/region specific sites 30 Broad appeal sites 23 Job Type specific sites 49 Misc. sites
Effective Print Creative and TV Ad Effective Print Creative and TV Ad CampaignCampaign
• in-kind advertising from owners
• national television advertising including the Super Bowl and Academy Awards • building brand awareness for job seekers and corporate recruiters
CareerBuilder -- The Traffic Leader CareerBuilder -- The Traffic Leader
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Un
du
plic
ate
d U
niq
ue
Vis
ito
rs
Monster
CareerBuilder
Source: Media Metrix unduplicated traffic Monster includes: Monster.com, AOL Careers (thru Nov), MSN Careers (thru Dec), Jobs.com, FlipDog, and NewJobs.com CareerBuilder includes: CareerBuilder.com Network, AOL Careers (starting Dec), MSN Careers (starting Jan)
CareerBuilder Sales StrategyCareerBuilder Sales Strategy
Continue to grow market share with over 1,400 sales reps selling CareerBuilder services in the local markets.
Focus telemarketing efforts on selling our service to small and medium enterprises.
Pursue national deals with major accounts via CareerBuilder direct sales force.
Rapid CB Sales GrowthRapid CB Sales Growth
Fortune 1000 Companies
Small & Medium Sized Businesses
111 Outside Sales Reps
June 2003 June 2004
1,068 Inside Sales Reps(68 CB reps,
1,000 NP reps)
1,264 Inside Sales Reps(264 CB reps,
1,000 NP reps)
157 Outside Sales Reps
CB is still the undisputed leader in job CB is still the undisputed leader in job postingspostings
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000D
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CB
Monster
Source: Corzen Data
Over 1.1 mil jobs on CB in May
Newspapers Increase Sales of 30-day Online Newspapers Increase Sales of 30-day Online Ads Ads
0
10,000
20,000
30,000
40,000
50,000
60,000O
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# o
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ew
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Ad
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Oct ’023,140
May ‘0453,031
3,826
4,711
4,156
1,661
4,765
2,921
1,867
1,462
5,641
3,423
960
251
845781517
1,194
1,6921,462
0
1,000
2,000
3,000
4,000
5,000
6,000
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sCB Has Most Local Job ListingsCB Has Most Local Job Listings
CareerBuilder
Monster
Source: CareerBuilder.com Analysis, June 2004, jobs on site posted/updated in 7 day time period.
31,010 jobs
11,125 jobs
Analyst Survey shows CB with 65% Analyst Survey shows CB with 65% more Jobs from top 100 employersmore Jobs from top 100 employers
Source: Deutsche Bank Securities analysis, June 2004.
CB 2003-04 RevenueCB 2003-04 Revenue
$34$37
$43$45
$57
$0
$10
$20
$30
$40
$50
$60
(mill
ion
s)
Q1 '03 Q2 '03 Q3 '03 Q4 '03 Q1 '04
CB Revenue Growth Significantly Outpacing CB Revenue Growth Significantly Outpacing MonsterMonster
Year-Over-Year % Increase In Revenue
66%
18%
0%
20%
40%
60%
80%
100%
Q1'03 vs Q1'04
CB
MNST
CareerBuilder Direct Sales Force Increases CareerBuilder Direct Sales Force Increases Revenue Revenue
3.2%
12.2%
14.3% 14.0%
21.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Q1 '03 Q2 '03 Q3 '03 Q4 '03 Q1 '04
Sequential Quarterly Revenue
CareerBuilder Gaining Market ShareCareerBuilder Gaining Market Share
Source: Deutsche Bank Securities analysis, June 2004.