june 2006 pma photo book report - chicago tribune · pma photo book report the value of the custom...

Based on PMA Marketing Research and Photo Marketing magazine

June 2006

Photo Book ReportPMA

©Photo Marketing Association International — �

PMA Photo Book Report

PMA Photo Book ReportBased on PMA Marketing Research and

Photo Marketing magazine

Photo books sparking the next wave ofdigital services Few products have ignited interest in the digital photo printing market more than photo books. While the 4-by-6 snapshot was the fuel for driving 20th century amateur photography, the photo book is the new standard for high-end digital photofinishing. Not only can today’s snapshooters get astonishing quality, but creative options are also expanded. Rather than stored in a shoebox, the photo book offers consumers the chance to archive and share their precious memories in a classic way. Today’s photo retailers and photographers are looking at ways to educate consumers about photo books, and are developing products to meet their needs. Photo books can be designed around many different themes, including holiday celebrations, weddings, reunions and more. On the following pages, PMA has assembled basic information on photo books – who’s buying them and what is the market potential – as well as some practical information for getting started in the business.



The value of the custom service market is approaching $1 billion and it is expected to more than double in the next 2 years. Photo books, specifically, generated more than $200 million of sales in 2005. Among households that purchased photo books, the median amount spent was about $50 in 2005.

Products fitting lifestyles Since their introduction, digital cameras have penetrated almost half of the U.S. household population. It also did not take long for consumers to realize digital images can be used to personalize everyday items, create memorable gifts, enhance webpages and blogs, and facilitate hobbies and more. Most of this activity has been expressed as finished or unfinished computer projects at home. Slowly, though, the online and retail channels are preparing to assist consumers in using their personal photos in new creative ways. More than half the digital camera owners that made prints in 2005 also used other photo services at home, online or at retail. About a third of the digital camera owners that made no prints from their digital images in 2005 used non-standard photo services, such as photo gifts and DVD transfers, as well. In terms of printed custom items such as greeting cards, photo books, stamps and calendars, 11 percent of U.S. house-holds or about 13 million households created them in 2005. Products and services only professionals would think of using in the past, are now becoming common at retailers and online stores.

Percent of digital camera households that...

Printed at retail or online: 48%Printed at home: 43%Made no prints: 33%

Made no prints but used/purchased other services: 29%Made prints and used/purchased other services: 54%



While prints are often viewed by companies and retailers as the most reliable long-term storage method for our family pictures, photo books appeal to consumers for several reasons:

• Hard cover photo books can be an elegant alternative to albums, to store and to share photos.• They are highly customizable.• They make great, personalized gifts.• They satisfy consumer creativity.

Among consumers that created custom photo items in 2005, photo books were the most popular.



Photo book buyers While looking for photo book customers, existing photo retail and online businesses should note compared to the average digital camera owner:

• Photo book customers are more likely to value prints, CDs and DVDs as storage methods for their images.

• More of them consider printing their images as important or extremely important.

• They were more likely to have made prints from their digital camera images in 2005.

• The fact they made a photo book did not affect their general printing activity. In other words, standard prints and photo books were not viewed as substitutes for these households.

• While they do value prints more than average, they are more likely to have made their prints at home and much more likely to have ordered prints online, than at a retail store.

• More of them plan to purchase a camera in the near future.

• They are more likely to share pictures, gift their pictures, enjoy photography in general or as an art or on the computer as a hobby, and pursue perfecting their skills in it.

• Thirty-nine percent of photo book buyers in 2005 did not own a digital camera.



Multiple responses allowed

To preserve memories 91% 93%To share later with others 76% 86%To send photos by e-mail 62% 61%For pure enjoyment 62% 65%Like to take photographs 50% 61%To give away as gifts 31% 56%To use photos in a computer for hobby 23% 39%To master the skills involved 13% 23%To use photos for business 10% 15%As artistic expression 11% 21%To use photos in a computer for business 11% 16%To earn income on a moonlighting job 2% 4%To earn income for a regular job 1% 5%Other 5% 8%

Main Reasons for Taking Pictures with a Digital CameraPercent of households

Digital camera owners

Made photo books

Source: 2006 PMA Camera/Camcorder, Digital Imaging Survey



Marketing custom items and photo books To realize the full profit benefits from the new custom products including photo books, retailers find they have to shift from a pure merchandising model to a lifestyle retailing model. PMA demonstrated lifestyle photo retailing concepts at The Complete Picture™ inspiration center (for PMA members only: http://www.pmai.org/complete_picture) during the PMA 2006 International Convention and Trade Show. Here are the basic elements retailers have to adjust or consider when offering photo books and other custom services:

• Display – While prints have standard, well known dimensions and attributes, and consumers know exactly what to expect, photo books require displays that show what is possible for consumers to

create.

• Selection and promotion – Photo book samples and templates have to be developed in the context of the client’s lifestyle (e.g. memory book, birthday celebration book, summer vacation book, soccer tournament book.) Photo book promotions should follow similar guidelines.

• Store layout – To achieve the above, retailers often have to make adjustments to their store layouts and service parameters, to become more welcoming for clients who want to learn and explore the various possibilities before making their purchase decision.

Jennifer’s lifestyle “Jennifer” is the name PMA uses to identify the most powerful customer shopping at photo retail stores to-day. A young parent aged 24-44 years old, Jennifer is also likely to maintain an active lifestyle that produces events and picture-taking opportunities (more on Jennifer’s profile http://www.pmai.org/xpma2006/press_kit_CP_mom_x.asp).

Potential photo book customers present many similarities with Jennifer:

• The photo book population is not more affluent than the mainstream digital camera population.

• They are generally younger than digital camera population, as well, as the overall population.

• Female heads of households that made photo books are more likely to work full-time.

• They are slightly more likely than the overall population to have young children in the household.

• They are more likely to have a broadband internet connection in the household than the overall population and own a cameraphone.

Through The Complete Picture™ inspiration center (for PMA members only: http://www.pmai.org/complete_picture) PMA demonstrates how the industry can understand the experiences and motivations of this group and achieve – through products, service and store design – an intimate relationship with them.

Resources • The Complete Picture™ inspiration center (for PMA members only: http://www.pmai.org/complete_

picture)• PMA 2006 International Convention and Trade Show (http://www.pmai.org/xpma2006)• PMA 2007 International Convention and Trade Show (coming on March 8 in Las Vegas - http://www.

pmai.org/_calendar.htm)• PMA Newsline International (http://www.photomarketing.com/dailynews/nl_default.htm)• PMA Marketing Research (http://www.pmai.org/new_pma/Marketing_Res_New.asp)• Contact the PMA Marketing Research department at 517.788.8100

http://www.pmai.org/complete_picture


http://www.pmai.org/xpma2006/press_kit_CP_mom_x.asp

http://www.pmai.org/xpma2006/press_kit_CP_mom_x.asp





http://www.pmai.org/xpma2006

http://www.pmai.org/_calendar.htm

http://www.pmai.org/_calendar.htm

http://www.photomarketing.com/dailynews/nl_default.htm

http://www.pmai.org/new_pma/Marketing_Res_New.asp



How Sweet it isPhoto book specialist, Life’s Sweet, wins additional $40,000 as Best of the BestLife’s Sweet, a start-up business based in Lone Tree, Colo., earned Best of the Best honors in the 2004-2005 Photo Marketing Association International/Professional Picture Framers Association Promotion Competition – along with an additional $40,000. The retailer is one of six first-place winners, with categories based on size of operation. Each category win-ner earned $10,000 and was eligible for Best of the Best Considerations. Life’s Sweet, which won the Small Firm, Consumer Market category, was announced as the Best of the Best winner following a special interview competition held at PMA 2006 in Orlando, Fla. The company picked up $50,000 for winning the top prize (inclusive of the $10,000 awarded for first prize). “We were just thrilled. This is overwhelming,” said CEO Soraya Cartwright, who attended PMA 2006, along with COO Lisa Hawthorne. “This is a great encouragement for small companies. This is proof you don’t have to have all the resources of a big company to compete; it’s based on your creativity. We knew we were up against companies that had been in business a lot longer, but we felt we had done a good job and were thrilled with the results we had gotten from our promotion.” Life’s Sweet opened in July 2005, and currently has six employees. As a new company looking to spread the word to consumers about its services, it had only a few thousand dollars to allot to promotion, said Cart-wright. To get the most for its dollar, the company did all creative work in-house. The company specializes in helping consumers convert their shoeboxes full of pictures, their digital memo-ry cards, photo CDs, and more into hardcover, keepsake books. It developed its campaign around the theme, “Live Your Life Outside the Shoebox.”

“We developed the campaign in-house over a 2-week period,” Cartwright said. “We ran everything by our employees to see what they thought, and our families also of-fered feedback. “It’s a tragedy the way people have been dealing with their pic-tures by putting them in a shoebox or not printing them. It’s a tragedy for future generations not to have the prints.” The multi-faceted campaign to convey that message featured in-store POP materials, direct mail, and newspaper advertising. A key element was the press kit. The press kit led to a magazine article about the business, as well as two

PMA President Fred Lerner presents the first-prize Best of the Best award check to Lisa Hawthorne (left) and Soraya Cartwright (center) of Life’s Sweet.

Photo by Bill FitzPatrick Photography.

©Photo Marketing Association International — �0


TV spots on WB2 and FOX 31. That translated into invaluable publicity, more effective than thousands of dollars worth of advertising. As a result of winning the Best of the Best, Life’s Sweet is poised to receive even more recognition. “We plan to get as much PR from this as we can. A TV station is interested, as well as a newspaper,” said Cartwright. And what does the company plan to do with its windfall? “We will put it to good use,” said Cartwright. “We will spend it wisely, toward building this market and informing consumers the shoebox is no longer OK for pictures.” Cartwright and staff also plan to celebrate the victory and, after the announcement, were awaiting the trophy to arrive for the official celebration. “The check is important to us; but what is really important is the recognition of our work,” said Cartwright. “This is how great companies get started. We’re not there yet, but we’re hoping to be one of them.”

By Bonnie Gretzner

©Photo Marketing Association International — ��


By the bookPhoto books and binding systems offer ways to increase retail profits and draw customersHardcover or softcover, mini book or 50 pages – photo books come in all shapes and sizes. Whatever their look, photo books have emerged as a popular product for consumers, and several solutions have recently debuted to help retailers offer these books to their customers. Some retailers have already had success with this product. Life’s Sweet Inc., for instance, which opened July 2005 in Lone Tree, Colo., bases its entire business around keepsake hardcover photo books. Urging consumers to “Live Your Life Outside the Shoebox” and preserve their images in beautiful photo books, the company won the top prize in the 2004-2005 PMA/PPFA Promotion Competition. Life’s Sweet found the message really clicked with consumers. “It has been so powerful, because people relate to it,” says CEO Soraya Cartwright. “People read that headline, and said, ‘That’s me.’ It caught their eyes and made them wonder what we were offering. It was something the consumer related to, whether analog or digital. Both types of consumers want to enjoy their pictures.” The Life’s Sweet campaign centered on the fact most people have multiple boxes, envelopes, and even barrels (which Life Sweet has seen from its customers) full of photos. “Likewise, with digital photography going mass market, the concern with stored photos has reached an unprecedented level, as people are not as comfortable storing all these pictures on a hard drive,” Cartwright says. “It’s a tragedy the way people have been dealing with their pictures by putting them in a shoebox or not printing them. It’s a tragedy for future generations not to have the prints.” Paul Rentz, president of Rush Hour Photo & Wireless, Corvallis, Ore., agrees photo books offer a great op-portunity for retailers. “We are all seeing ‘4-by-6’ dry up or be so cutthroat as to be impossible to live on,” he says. “Photo books give customers a way to use large numbers of images quickly. The next generation does not seem to want shoeboxes full of photos. “When you show photo books to customers and you put ideas in their heads – such as weddings, baby’s first year, reunions, fishing trips, vacations, etc. – you can see flashbulbs going off in their heads.” Rush Hour Photo & Wireless is also in the wireless phone business, and Rentz says he sees mini albums as the perfect way to share cameraphone images. Many online image providers have already had success with photo books. “Shutterfly Photo Books are one of our most popular products; they have earned us a loyal following of customers,” says Jeffrey Housenbold, CEO of Shutterfly Inc., Redwood City, Calif. Earlier this year, the company announced several enhancements to its Photo Book product line. And Eastman Kodak Co., Rochester, N.Y., has been promoting mini books through its Kodak EasyShare Gallery to consumers via e-mail. “It’s a short story – so take the time to tell it,” the message says to consumers, adding that new Mini Photo Books are “all the rage.”

In-house solutionsRetailers looking to offer photo books can invest in equipment to produce them in-house or work with a third-party provider. Here’s a look at some of the latest solutions.

By Bonnie Gretzner



Bind-It-PhotoBind-It-Photo (www.bindit.com), Hauppauge, N.Y., offers a way to create a coffee table book in one minute. Pricing starts at $355 for a basic starter unit, the Perfect Bind System ($450), and the heavy-duty Cover-mate ($925) designed for professional applications. All systems can be pulled from the box and covers bound with no learning curve, the company says. To create a book, for example, insert an inkjet image or photos into a Bind-It photo coffee table book. The books have a pre-applied heat-sensitive adhesive in the spine. Next, set the book into the Covermate and press the start button to begin the 60-sec-ond binding cycle. Finally, place the coffee table book into the crimper to crease the spine and complete the process. Sales manager Ron Rorie says the company printing facility allows Bind-It-Photo to offer any style custom cover, in-cluding custom four-color printing, custom foil stamping, and custom embossing. Rorie says its professional clients usually retail the books starting at $50 each and going as high as $350 per book. Photo book prices depend on the number of im-ages and pages, as well as the quality of the images offered. In addition to hardcover coffee table books, the system binds a variety of soft-covers for economical proof books, studio information kits and price lists. Custom-printed softcovers are also available.

Durst Photo Book StationDurst Image Technology US LLC, Rochester, N.Y. (www.durstus.com), known in the professional market for its digital printers, jumped into this market this year with the introduction of the Durst Photo Book Station. “In the consumer world, with it being pri-marily a ‘mom’-driven market, she loves going online and trying out the different ways she can use pictures, such as calendars, templates, al-bums and books,” says Durst US president and CEO A. Ron Waters. “The photo book market is a huge opportunity.” The four-station book binder enables retail-ers to produce event albums, memory books and other high-margin photo book products. Developed in conjunction with Zechini, a manufacturer of book bindery equipment, the new Durst Photo Book Station produces photo books and albums at a rate of 25-30 albums per day. An all-in-one book binding system, it comes with all major components – including startup consumables – required to make photo albums and memory books from double pages digitally printed on photo paper.

The Bind-It Corp. system can create coffee table books

in one minute.

The Durst Photo Book Station enables retailers to

create a variety of photo books and albums.



The Photo Book Station is operated by one person, who moves through the four stages of production by stepping around the unit and performing a function at each side: crease, glue, mount, and press. The Photo Book Station produces books from small gift sizes up to 20-by-20 inches with 50 pages or more – including folded double-spread pages. Pages can be mounted us-ing wet glue or dry-mount double adhesive sheets. The unit attaches covers as basic as a laminated photo and as elaborate as leather, synthet-ics, or metal. The system varies in price from the low $20,000 range to the low $30,000 range, and the books retail for $20 to $30.

HP Photosmart StudioHewlett-Packard Co. (www.hp.com), Palo Alto, Calif., this year introduced the HP Photosmart Studio, an in-store solution where consumers can design products in about 5 minutes and pick them up in an hour or less. Consumers can transform one to 200 images into albums, calendars, CDs, greeting cards and posters. Designed to be a simple process, consumers do not have to select, crop or place photos into templates on each individual page. Instead, hundreds of photos are laid out in minutes using proprietary image manage-ment algorithms developed by HP Labs. HP estimates a typical photo center can boost a store’s returns from photofinishing by up to 50 percent on a sustained basis. The HP Photosmart Studio can be configured and scaled to meet a retailer’s needs,

according to HP. Retail prices of the photo books vary widely. As an example, a soft-copy 5-by-7-inch photo album will likely retail between $4 and $10, and a hard-copy 12-by-12-inch al-bum will likely retail around $20. The list price for the Studio is $50,000, but the cost to retailers will depend on the volume of solutions ordered.

Albums at homeSome companies help consumers create photo books at home. ZoomAlbum Inc. (www.zoomalbum.com), Kirkland, Wash., is offering consumers a way to turn their digital images into mini albums of 12 photos. The only tools needed are a PC and an inkjet printer. ZoomAlbum kits include software, photo sheets and album covers. Consumers can print their own personalized covers. The software allows users to rotate, flip, zoom and crop photos, and to add captions. The process is designed to be simple, and the company says the hardest part is “deciding on the 12 images.” Epson America Inc., Long Beach, Calif., offers the StoryTeller Photo Book Creator, a kit for creat-ing and publishing personalized, hardcover photo books at home. StoryTeller Photo Book Creator kits are available in a 5-by-7-inch book with 10 pages, and an 8-by-10-inch book with 10 pages or 20 pages. Each kit includes the Epson StoryTeller Publisher software with professionally designed page layouts, and the hardcover book has a specially designed adhesive binding system to hold the printed pages in place.

The HP Photosmart Studio can be configured and scaled to the retailer’s needs.



The HP Photosmart Studio includes: • HP Photosmart Consumer Order Station • HP Photosmart Order Management Station • HP Photosmart Studio Creative Printer • HP Photosmart Studio Finishing Equipment • HP Photosmart Studio Software Suite

Additionally, according to an HP spokesperson, the Studio doesn’t cannibalize retailers’ existing 4-by-6-inch photo businesses. Retailers are able to achieve new incremental revenue via personalized, creative photo products. Expansion options, available at about $6,000 each, include the HP Photosmart Studio Poster Kit and the HP Photosmart Studio CD Kit.

KIS Photo-Me Group My Creativ’ AlbumKIS Photo-Me Group (www.kis.fr.), Grenoble, France, offers a new album maker package that can make picture albums, books, calendars, and similar high-value photo products on photographic paper in a retail setting. The system, called My Creativ’ Album, is a hardware/software package. The proprietary KIS image management software has three feature levels – Basics (aimed at the youth market), Classics (for fam-ily keepsakes), and Prestige (for the serious amateur or photo book lover). It also includes a laminator and assembly bracket plate for double-sided page presentations, cutter, binder, and cover and page materials. Production cost for a 10-page album, excluding the prints, starts at less than $1.50. The software program can be utilized at the imaging workstation or at the minilab, KIS Photo-Me Group says. In addition, the software can be given to end users, who can create their own KIS minilab-format album files at home and bring them back to the retailer for printing and assembly. Professional pho-tographers can customize the software to highlight their own products, formats and pricing. Accompanying hardware includes a gluing machine, Teflon assembling board, a page trimmer, and a binder to punch and assemble the album. The price is about $2,400 for the initial My Creativ’ Album Kit. It includes hardware, software, software distribution rights, and initial album kit materials.

Powis Parker Fastback StitchFree Binding systemPowis Parker Inc. (www.powis.com), Berkeley, Calif., has a Fastback StitchFree Binding system, a thermal adhesive system capable of creating professional-grade hard-cover photo books. The company says the StitchFree method improves on both tradi-tional binding and perfect binding by opening the interior fibers of the paper, creating channels for the adhesive to penetrate the paper. StitchFree binding does not damage the paper or reduce the printable area of the page, the company says, so full-spread photos are aligned and maintained across the pages. “We have had a lot of interest after PMA 2006, and have sold several systems to folks with multiple retail stores or processing lab-type environments,” says John Barthel, director, Product Management. “Since PMA, however, we are also working to quickly develop a simple, less expensive retail store/small minilab product for those customers who want to make 10 books a day, rather than hundreds.”

My Creativ’ Album is a hardware/software

package from KIS Photo-Me Group.



The system is $18,500 and is focused for digital printers and labs/central processing; the volume is 60 books per hour. The system includes a Splitter to prepare the edges of the paper for binding, a photo book binder, and the Fastback Hardcover Guide. The company also showed at PMA 2006 a foil printer for customizing and personaliz-ing the photo books. It prints on adhesive-backed sheets to decorate the spine or create a custom look on the cover. It can also be used to print names and titles on photographic silver-halide paper. The Foilfast printer is $1,900, and the spine title sheets are $1.10 each. “This personal decoration adds a lot of value to the final product and can be used in many creative ways,” says Barthel.

Unibind PhotoStory Binding Center and Photobook CreatorUnibind Inc. (www.unibind.com), Alpharetta, Ga., introduced its PhotoStory Binding Center for photo labs. This all-in-one professional binding machine mounts traditional photo paper back-to-back, cuts, scores and binds a high-end photo album for business-to-business cus-tomers. Unibind says it is ideal for high-end wedding albums. One print covers two pages without a break. The image can start at the left side of the book, continue over the middle, and up to the right side. There is no split in the middle of the book. The price for the machine is $55,000 and produces approxi-mately 40 books per shift. The estimated retail price of a book varies greatly, based on the photographer, album finishes, album size, and page count. A range of covers is available. The company is also offering the Photobook Creator, a retail binding machine. It is capable of producing up to three books every 90 sec-onds. The machine retails for $99, and an un-bound book sells for $8 to $9.

Third-party solutionsRather than doing all the work in-house, retailers have other options when it comes to offering photo books. For instance, Silverwire Inc. (www.silverwire.com), Cocoa, Fla., and CYS PhotoBooks, Bowmanville, Ontario, Canada (www.cyscommunications.com), have partnered to provide photo books to retailers. Silverwire, recently purchased by HP, is enabling print facilities that are providing photo books and gift items to their

The Fastback Hardcover Guide from Powis Parker aligns the contents and cover of the photo book.

The PhotoStory Binding Center enables labs to

create high-end albums.



network of labs. Silverwire partner photo retailers will be provided with ordering software that will be imple-mented into the Advanced version Silverwire Photo Ordering Client software – a 4MB download for Windows applications. Partner photo lab customers can download the software and create photo books from their own PCs. Chris Johnson, vice president of Silverwire, says the company will be able to provide its photo lab partners a 30 percent to 40 percent margin on each photo book order. “Retailers are very eager to offer the photo book products,” he says. “I hear from many they want to start with a third-party partner-ship and eventually move to local fulfillment. The general consensus, however, is to ‘get in ASAP.’” CYS is the first fulfillment partner of Silverwire. CYS will handle the printing of each order on its Indigo printers throughout the Silverwire network of labs. The photo books will be available for pick up at the photo retailer or can be shipped directly to the customer. The fulfillment will only be 48 hours, but shipping times may vary. There are different book types – from hard-back to softcover, and linen to leather. Small “flip books” range from a suggested list price of $19.99 to $49.99. And for large-scale retailers, Siberra (www.siberra.com), Vancouver, British Co-lumbia, Canada, is provid-ing its photo books featuring three cover styles – suede, linen, or leather – with a photo window on the front cover to provide a sneak preview of the title page photo when the book is closed. Books can be either 20 pages or 40 pages, with pages added or deleted as necessary. A blank page can be included to allow for post production scrapbooking, such as gluing in postcards or personal mementos. They are available at Best Buy, Future Shop, and Shopper’s Drug Mart (www.easypix.ca). Best Buy prices range from $29.99 for a 20-page linen or suede-covered book, to $59.99 for a 40-page premium-quality leather-covered book.

Photo books from Siberra feature three different

cover styles.



Albumprinter Inc. 700 Larkspur Landing Circle Suite 199 Larkspur CA 94939-1715 USA Tel: (415) 850-5810 Fax: (415) 925-1721 www.albumprintersoftware.com Innovative Software Solutions for photofinishers, pho-to labs, photo retailers, photo internet companies, print service providers - Photo Books, Photo Albums, Calendars, Greeting Cards, Posters, Day Planners, School Year Books, Wedding Albums.

Albums Incorporated 15900 Foltz Strongsville OH 44149-5531 USA Tel: (440) 846-4455 Fax: (440) 846-5448 www.albumsinc.com Albums, frames, photomounts and supplies for Pro-fessional Photographers. The Professional’s choice for over thirty years, Albums Inc.’s extensive product line includes everything after the photography for both the digital and film photographer.

Albumx Corp / Renaissance The Book 21 Grace Church Street Port Chester NY 10573-4911 USA Tel: (914) 939-6878 Fax: (914) 939-5874 www.renaissancealbums.com Manufactures both custom digital and traditional albums for high end professional photographers.

Bind-it150 Commerce DriveHauppauge, NY 11788Tel : (631) 234-2500Fax : (631) 234-3279www.bindit.comBind-It is a world leader in the production of in-office document finishing systems and custom imprinted report covers.

Photo book suppliers from PMA 2006

Die Cuts With A View 2250 N University Pkwy Provo UT 84604-1500 USA Tel: (801) 224-6766 Fax: (801) 224-6107 www.dcwv.com DCWV, a leader in the scrapbook industry, is proud to launch a new Digital + DimensionT product line! These exciting new products allow anyone to create a personalized photo album without being a crafter! Kit’s will include pre-designed Digital + DimensionT albums and photo software from HP®.

Durst Image Technology US 50 Methodist Hill Dr Suite 100 Rochester NY 14623-4267 USA Tel: (585) 486-0340 Fax: (585) 486-0350 www.durstus.com Imaging solutions since 1936. Durst offers the broad-est portfolio of high-quality, high-speed, digital input and output solutions in the imaging industry.

Epson America Inc 3840 Kilroy Airport Way Long Beach CA 90806-2452 USA Tel: 800-338-2349 www.epson.com Epson America, Inc., headquartered in Long Beach CA, offers an array of image capture and image output products for the consumer, business, photog-raphy and graphic arts markets.

Digital Scrapbook Place, LLC PO Box 42 Troy OH 45373 USA Tel: (737) 216-6906 Fax: (775) 255-1885 www.dsplace.com Whether you prefer a mouse or scissors, you will find a home at Digital Scrapbook Place, and the perfect products to complete your scrapbook. We offer prod-ucts that will enhance any style of scrapping - from the very trendy all-digital albums to a splash of style as a background in a paper album.

Source: Firms and descriptions were found in the PMA 2006 International Convention and Trade Show list of exhibitors. For your company to be included in future editions of this or similar reports please email [email protected].



Hewlett Packard Co 3404 E Harmony Rd MS 54 Fort Collins CO 80528-9544 USA Tel: (970) 898-9295 Fax: (970) 898-9640 www.hp.com HP has a full-line up of photo/graphic arts solutions for the imaging industry.

Kis, PHOTO-ME GROUP 2110 Avenue General de Gaulle Echirolles 38130 France Tel: 33 4 76 20 3460 Fax: 33 4 76 20 3420 www.kis-photome.com Email: [email protected], [email protected] Digital minilab and digital photo printing kiosk.

Liberty Photo Products 1041 Calle Trepadora San Clemente CA 92673-6204 USA Tel: (949) 361-1100 Fax: (949) 498-4441 LibertyPhotoProducts.com Minilab Consumables, Spare Parts, and Equipment Flash Memory and Memory Adapters Photo Books and Binding Equipment Wide Format Inkjet Media Custom Branded CDR’s and DVD’s Sony Picture Sta-tion and Event Printers

Powis Parker Inc 775 Heinz Ave Berkeley CA 94710-2732 USA Tel: (510) 848-2463 Fax: (510) 848-2169 www.powis.com Powis Parker manufactures the Fastback Photo-book binding system-the best way to produce digital photobooks on demand. The system uses patented StitchFree technology to create beautiful and sturdy photobooks. The system is fast and so easy to use that anyone can learn how to make books in min-utes.

Purple Cows, Inc. 3210 N Canyon Rd Ste 307 Provo UT 84604-4551 USA Tel: (877) 386-8264 Fax: (877) 386-8264 www.purplecows.net Manufacturer of paper trimmers, paper cutters, lami-nating and binding equipment.

Siberra Corp. Suite 300 - 1066 West Hastings Vancouver BC V6E 3X1 Canada Tel: (604) 696-3200 Fax: (604) 696-3201 www.siberra.com Siberra Corp. creates photo commerce websites, cus-tomized to your retail identity, allowing you to provide your customers with leading edge photofinishing, online to in-store. We offer a range of high-margin specialty products, including photobooks. For more information, visit www.siberra.com.

Silverwire 224 Forrest Ave Cocoa FL 32922-7721 USA Tel: (321) 433-1239 Fax: (321) 608-2553 www.silverwire.com

Unibind 11810 Wills Rd Suite 100 Alpharetta GA 30004-2081 USA Tel: (800) 864-6007 Fax: (770) 674-6007 www.unibind.com Unibind is proud to announce a new line of products geared toward the digital photography market. The line will allow clients to produce inexpensive albums in traditional book format that will leave a lasting memory. The process takes less than one minute and can be personalized.

Source: Firms and descriptions were found in the PMA 2006 International Convention and Trade Show list of exhibitors. For your company to be included in future editions of this or similar reports please email [email protected].

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