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Liebe Group Women’s Field Day

19th June 2012 Dalwallinu Western Australia

Future Trends

Time to

Get Off

the Farm ?

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Future Farms

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National Geographic July 2011

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Exponential Speed

of change

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And if we don’t change now …

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Unpredictable climate changes

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Positive proof of global warming

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Pacific Islander looking for any economist who cares about global warming

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Sea level rise mm Australia 1990 - 2008

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Erosion Floreat Beach 1978

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0.1 metres

0.5 metres

Source: ACE CRC 2008

Frequency high sea level events

Busselton Mandurah Rockingham Bunbury : 60 % of homes at risk in W A

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Mandurah 2009 Plus 1.1 metres

Bunbury 2009 Plus 1.1 metres

Rising sea levels

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Population vs Resources

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Resource consumption increasing

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Buy Local : 100 km rule

June 2012 www.annimac.com.au 25The Lillypad : Solent News and Photos

Solution ? rising sea levels & productive land loss

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Cou

rtes

y of

BB

Inno

vatio

n

Urine separating toilets:

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highly recommended reading

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For each hectare of development, an equal amount of land must be set aside in perpetuity as part of a habitat exchange.

For example : the 3rd of 20 design rules

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Queue for petrol - California

Peak Oil

Grounded – no fuel

Transport costs soar

No petroleum products

Furniture textiles computers iphones pharmaceuticals shoes pens .....

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Global Financial Crisis : Shifting Economic Power

INCREASING POWER

DECLINING POWER

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Technology & human values

D Suzuki

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Ambient intelligent home : sensors collect info about the environment & the residents.

D J Cook Science 2012

Published by AAAS

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Retail

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Communicating now :

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Social Media : global Village Well

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Social Media :• Interactive• User generated content• Immediate • Mass access

Def: online & mobile tools enabling easy communication via internet to share info & resources

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Social Media

allows business to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools.

Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan, Michael Haenlein 2010

Why Social Media for Agribiz

from

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Social Media : Facebook Oz biz stats 2012

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Innovation & leadership = profits

Mobile handsets sold Jan-June 2010

Share of industry profits Jan-June 2010

Eg:

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Power & Speed of Social Media

Dave Carroll vs United Airlines

protest song on YouTube :

• 150 000 hits in 1 day• 500 000 hits in 3 days• 5 million hits in 4 wkswww.youtube.com/watch_popup?v=5YGc4zOqozo

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• 69% of women use social media sites (sms)

60% of men• 54% women use daily

42% men• 95% ages 12-17 now online

80% use sms• 83% ages 18 – 29 use sms

70% ages 30 – 49

51% ages 50 – 64

33% over age 65

Internet users & Social Media May 2011 USA

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Younger means faster

I’m never having kids. I hear they take nine months to download.

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Susie 9 yo is living in 4 or 5 worlds

simultaneously

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Parallel

Universes

Younger

live

them

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• Only one world has no limits or boundaries

• Only one world never separates play & work

• Only one world has no isms

racism ageism sexism ethnicism tribalism

Why people prefer the Virtual World

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Time to get off the farm ?

Only if you don’t change.…

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Thank you contact me www.annimac.com.au