june 2019 - home - topwine china 2020 · 2018. 7. 23. · twc 2016 visitor profile: * 45,31%...
TRANSCRIPT
4 - 6 JUNE2019BEIJINGC H I N A N AT I O N A LCONVENTION CENTER
WW
W.TO
PWIN
ECHI
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BIGGER, BETTER AND MORE INSPIRING THAN EVER
FOR TRADE
VISITORS ONLY
In total 10.717 wine experts
from especially Beijing, the
North China region, the North-
east China Region and the East
China Region came together in
May 2018 for the TopWine China
International Exhibition and
Conference (TWC) in Beijing.
The exhibition was a true
representation of the global
wine market with many inter-
national country pavilions and
once again the show confirmed
to be an unrivalled business
platform to get contact with
high-calibre wine traders from
China. On the first day 3.706
visitors attended the show, on the
second day the number was 4.404
and on the final day 2.607 visitors
came to TWC. What an event it was!
And what a pleasure it was for the
exhibitors to discuss and share
so many exciting wines with such
an engaged audience!
TopWine China celebrates its 10th Anniversary in 2019 from 4 to 6 June in all four halls of the China National Convention Centre with a line-up of inter-national wines second to none. As always the show will be exclusively devoted to wine professionals and will be entirely focused on making business. Being the only international wine exhibition in Beijing in 2019, the organisers predict an increase of at least 20% of the number of visitors compared to 2018. The demand for high quality wines is constantly growing in Beijing and the north of China. Resulting in more trade visitors eager to source new wines, and consumers who want to develop their wine knowledge by attending workshops and masterclasses.
The size of the Chinese wine market is notably large, making the benefits of entering China’s wine market undeniable. According to the latest China wine market statistics, the country is expected to generate US$24,022 million in 2018. Analysts expect the figure to grow by 5.0% every year.
JOIN THE ULTIMATE WINE SHOW IN BEIJING 2019
IN TOTAL 10.717 VISITORS GATHERED AT TOPWINE CHINA 2018
QUITE A PRESENCE OF IMPORTERS AND DISTRIBUTORS FROM BEIJING AND PROVINCES SUCH AS HEBEI, TIANJIN AND SHANDONG CAME TO THE SHOW!
JOIN THE ULTIMATE WINE SHOW IN BEIJING 2019
4 - 6 JUNE2019BEIJINGC H I N A N AT I O N A LCONVENTION CENTER
41,71 % Manager
41,85 % Decision Maker
4,12 % Not Speci�ed
12,32 % Hotel Catering Sta�
TWC 2018 VISITOR PROFILE: *IN TOTAL 10.717 VISITORS GATHERED AT TOPWINE CHINA 2018
* The total number of visitors for this survey is 8857, of which 8852 answered the question.
** The total number of visitors for this survey is 8857, of which 8543 answered the question.
*** The total number of visitors for this survey is 8857, of which 8547 answered the question.
**** The total number of visitors for this survey is 8857, of which 8548 answered the question.
The percentage is based on the number of visitors who answered this question and
the total percentage is beyond 100% due to some visitors made multiple choices.
RED, WHITE AND ROSE
SPARKLING WINE
CHAMPAGNE
DESSERT WINES
SPIRITS / BEER
10
20
30
40
50
60
70
80
90
100
TWC 2016 VISITOR PROFILE: *
45,31%MANAGER
YES RECOMMENDS ONLY NO
29,31%DECISION MAKER
71,57 % 19,45 % 8,98 %
1,74%NOT
SPECIFIED
23,52%HOTEL CATERING
STAFF
CONNECT WITH INDUSTRY LEADERS 31,31 %
WITNESS NEW TRENDS 35,81 %
PURCHASE WINES 33,82 %
SOURCE NEW WINES 30,60 %
EXPAND BUSINESS NETWORK 17,84 %
DISCUSS PARTNERSHIP 26,23 %
DEVELOP WINE KNOWLEDGE 26,78 %
OTHERS 1,07 %
%80,65
%36,13
%29,70
%20,77
%41,02
DO YOU MAKE PURCHASING DECISIONS: **
PURPOSE OF VISITING TWC 2018: ***
SPECIFICALLY INTERESTED IN: ****
41,71 % Manager
41,85 % Decision Maker
4,12 % Not Speci�ed
12,32 % Hotel Catering Sta�
TWC 2018 VISITOR PROFILE: *
FACTS & FIGURES
BENEFITS OF ENTERING CHINA’S WINE MARKET ARE UNDENIABLE
HIGH-END WINE MARKET IN CHINA WILL CONTINUE TO PROSPER
WITH CHANGING DEMOGRAPHICS
One of the most successful industries to make its mark in China has certainly been food and beverages, with wine being a particularly successful example. Professionals in the wine industry certainly understand the value of the China market. In fact, the sector as a whole has been growing. The latest report shows that the global wine market will reach US$402.000 million by 2022. Although the market is growing worldwide, Asia, with China being the largest contributor, is growing at a far more rapid rate.
The Chinese industry leaders are not the only group becoming younger and richer. With the high-speed economic development in China, young people (aged from 20 to 30) can now afford and adopt the habit of drinking wine as well. They appreciate different wine categories, grape varieties and country products through international exposure gained in their travels abroad or through messaging received at home. These consumers are eager to find suitable products to satisfy their tastes and international wine producers can gain immense wealth from the rising high-end market.
IT IS VITAL TO JOIN TOPWINE CHINA 2019 !
CHINA WINE MARKET IS LIKE A BOTTLE OF WINE WITH
GREAT POTENTIAL
Exhibitions and wine road shows (organised by Beijing Partnerworld) pose great real-life platform for wine producers. They get to meet professional visitors or even consumersface-to-face and build a harmonious relationship with their clients and keep in touch with their regular clients. This is also the best opportunity to reach out to potentialclients, get to know more people in the trade, especially those powerful buyers. Exhibitions can also be the place to collect market information; good research about competitors and successful companies can lead to new marketing ideas.
Certainly, exhibitions are also the best time for new product announcements, free tastings, inspiring presentations and master classes, so as to raise brand awareness.
Experienced sales people will always gain something from an exhibition. After all, one company or one entrepreneur can never gather so many trade people to one place. Only exhibitions can.
BEST OPPORTUNITY
Already for a decade TopWine China 2019 is organized by Industrial Promotions International (I.P.I.) from the Netherlands, in partnership with Beijing Partnerworld Co.
The unique strength of TopWine China is that the exhibition will again be co-organized by the China National Enterprises Association for Foreign Trade and Economic Cooperation, a department of the Ministry of Commerce in China, a very influential body within the Chinese Government.
Furthermore the event has the support of various Chinese alcohol, wine and hotel related Associations.
UNIQUE STRENGTH
TAKING PART IN TOPWINE CHINA IS A VERY EFFECTIVE WAY TO EXPAND YOUR NETWORK!
BOOK YOUR STAND SPACE ONLINE:
REACH AN EXCLUSIVE AUDIENCE WHEN THEY ARE READY TO BUY!
ALL WALK ON PACKAGES INCLUDE STAND STRUCTURE CONSISTING OF WALLS, CARPET, FASCIA WITH COMPANY AND COUNTRY NAME, LOCKABLE STOREROOM, COUNTER, FURNITURE, ELECTRICALS (SPOTLIGHTS AND 1 POWER SOCKET), AND DAILY STAND CLEANING.
There are two ways to take part as an exhibitor:
SPACE ONLY AND SPACE PLUS WALK ON PACKAGE
SPACE ONLY n 295 / US$ 356 per square meter*
Bare floor space is ideal for country pavilions and individual large exhibits. Construction of the stand is your own responsibility.
Space plus Walk On PackageMinimum 9m² stand space
n 409 / US$ 491 per square meter*
Above 9m² stand space
n 399 / US$ 481 per square meter*
* All rates include glasses, rinsing service,
ice-cubes, ice-buckets, spittoons and water.
WWW.TOPWINECHINA.
COM
Use TopWine China 2019 as
a gateway for expanding your
market in this huge country.
Wine is no longer a niche market anymore in China. It is now a widespread product which therefore also requires a more targeted marketing campaign. To ensure a high-level targeted audience to TopWine China, the Organisers will take a proactive marketing approach. Our high impact marketing activities for the visitor pre-registration campaign, include:
apps, mobile application, social media (Weibo, LinkedIn), WeChat blasts, personal digital and printed invitations, email and SMS broadcasts, online show previews, digital newsletters, website (English and Chinese), personal phone calls, banner and advertising campaigns.
TOPWINE CHINA 2019 WILL OFFER ALL WINE- PRODUCERS JUST WHAT THEY WANT: QUALIFIED BUYERS WITH STRONG PURCHASING POWER.
EXTENSIVE MARKETING
TopWine China 2019 is exclusively reserved for professionals in the wine industry and associated fields. Who will you meet?
• WINE TRADING AND RETAIL: AGENTS,
IMPORTERS, EXPORTERS, DEALERS,
WHOLESALERS, FRANCHISERS,
SALES REPRESENTATIVES AND RETAILERS.
• GENERAL MERCHANDISE STORES,
SUPERMARKETS, HYPERMARKETS
AND BEVERAGE WAREHOUSES:
GENERAL MANAGERS, PURCHASERS
AND SALES MANAGERS.
• BARS, HOTELS, RESTAURANTS
AND NIGHT CLUBS: GENERAL MANAGERS,
FOOD & BEVERAGE MANAGERS,HOTELIERS,
CHEFS, WINE MANAGERS AND SOMMELIERS.
• DUTY FREE OPERATIONS: OPERATORS
OF DUTY FREE SHOPS, PURCHASERS OF
AIRLINE, CRUISE AND FERRY COMPANIES.
• CATERING: PARTY CATERERS, EVENT
CATERERS, EXHIBITION CATERERS.
• E-COMMERCE: WINE WEBSITE OWNERS.
• DIVERS: SPECIALIZED ASSOCIATIONS AND
INSTITUTIONS.
All visitors come to TopWine China 2019 to source, taste and purchase wines, to witness new trends, to expand their business network, to discuss partnership and to develop their wine knowledge.
PROFESSIONAL AUDIENCE
POSITION YOUR WINE IN FRONT OF A PROFESSIONAL AUDIENCE
4 - 6 JUNE2019BEIJINGC H I N A N AT I O N A LCONVENTION CENTER
WW
W.TO
PWIN
ECHI
NA.C
OMFor countries not being mentioned below or for furtherinformation and space bookings, please contact:
Gerdi Hondebrink or Marleen JerusalemB.V. Industrial Promotions International (I.P.I.)P.O. Box 225, 7470 AE Goor The Netherlands Tel.: +31 (0)547 27 15 66 E-mail: [email protected] [email protected]
ITALY / GREECE / ROMANIA / TURKEYFabio Potestà or Elda GuidiMediapoint & Communications SrlCorte LambruschiniCorso Buenos Aires, 8V Piano - Interno 716129 Genova, ItalyTel.: +39 010 570 4948E-mail: [email protected] [email protected]
FRANCE / SPAIN / PORTUGAL / LATIN AMERICA / SOUTH AFRICAHamilton Pearman or Isabelle Pearman32 rue du 8 mai 194594510 La Queue en BrieFranceTel.: +33 1 45 93 08 58Mob.: +33 6 08 31 05 75E-mail: [email protected]
NORTH AMERICA Trevor Pease3726 East Ember Glow WayPhoenix, AZ 85050USATel.: +1 480 659 0578E-mail: [email protected]
PRC / SOUTH EAST ASIA Tang Tang and Lydia Huan HuanBeijing Partnerworld Co. Ltd.Room 221-225, 2nd floor MOMA TowerNo.199 Chaoyang Bei RoadChaoyang DistrictBeijing, PRC 100026Tel.: +86 10 844 67 482E-mail: [email protected].: +86 10 844 67 483E-mail: [email protected]
GERMANY / AUSTRIA / BENELUX / SWITZERLANDArthur SchavemakerKenter & Co. B.V.P.O. Box 1307470 AC GoorThe NetherlandsTel.: +31 547 27 50 05E-mail: [email protected]
AUSTRALIA / NEW ZEALANDGeorge Zhu and Alex LuBeijing Partnerworld Co. Ltd.Room 221-225, 2nd floor MOMA TowerNo.199 Chaoyang Bei RoadChaoyang DistrictBeijing, PRC 100026Tel.: +61 406 699 408
+86 139 1050 9868E-mail: [email protected] Tel.: +86 10 594 41 958
+86 139 1171 8365 E-mail: [email protected]
GET IN CONTACT WITH US
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