june 8 – 10, 2014 bigger, better, stronger.. relationships & resources charting your path:...
TRANSCRIPT
June 8 – 10, 2014
BIGGER, BETTER, STRONGER.
Relationships & Resources
Charting Your Path: Innovative Strategies for Building Your Organization
Grow Your Business
• Networking• Community Involvement• Client Relationships
Relationships Resources
• Leveraging Your Certification• Identifying Your Specialty
Networking 2014
Don’t hide behind Planet Email
•Meet Face-to-Face • Attend Industry Events• Exchange Business Cards• Have Coffee or Lunch
Traditional Networking More Beneficial
Community Involvement
TOMS®
Ways To Get Involved
•Community Foundations•Sponsor Events•Volunteer•Employee Donation Match Programs•Join Nonprofit Boards•Adopt Sustainability Practices
Organic Growth• Customer Driven Improvements• Nurtured Investments
Client Referrals
• Case Studies• Word-of-Mouth• Recommendations
Resources
How Programs and Industry Partnerships Drive Business Opportunity
• Learning Opportunities• Seminars• Workshops• Mentoring
• Catalyst for Change• Expands Your Business’ Reach
UNDERSTANDING THE BENEFITS
Leveraging Your Certification
• Respond to Bids, Procurements and/or RFP/RFQ
• Get Listed• Build More Relationships
What Now?
Submitting Your Response
• Do we offer the services or products they are requesting?
• Do we have the capabilities to achieve the scope of work?
• Do we believe in this client?
Questions to Consider Before Responding
Identifying Your Company’s Specialty
Marketer’s Tool - Positioning•What are your clients buying from you the most?•How does your service or product differ from your competition?•What makes your product or service unique?
Thank You!
Q&A With Denise Burgess
Moderator : PARSONS Diversity and Outreach Manager Kelli Kelly