june 8-9, 2017 - natural products...

#BigNatural

@thebignaturalshow

The Official Event for The Natural Products AssociationGROWING YOUR BUSINESS. GROWING THE INDUSTRY.

JUNE 8-9, 2017 Pre-Conference Executive Workshop June 7 THE LINQ HOTEL & CASINO - LAS VEGAS

thebignatural.com

Transformative strategies to encourage innovation and drive the industry forward.

Produced By:

CORPORATE & INDUSTRY PERSPECTIVES:

The natural products industry is rapidly growing. Be a part of The Big Natural and gain business-focused solutions and innovative tools for navigating the critical intersection of regulation, compliance, business innovation and product development that is currently driving the natural products industry.

REGULATORY & GOVERNMENT SPEAKERS:Steven TaveFDA

Kathleen DunniganNAD

Richard ClelandFTC

LEAD PARTNERS

SUPPORTING PARTNER

RECEPTION PARTNER ASSOCIATE PARTNERS

PREFERRED COMMERCIAL INSURANCE PROVIDER

NETWORKING PARTNER

TITLE PARTNER

Dr. Guru RamanathanChief Innovation OfficerGNC

Laurel Angelica MyersSenior Director,Purpose & ImpactThe Honest Company

Stephen RosenmanVP, Corporate Marketing & BDInternational Vitamin Corporation

Cameron SmithSenior Vice-PresidentGeneral CounselHerbalife

Lee MayberryGlobal Legal Regulatory CoordinatorWhole Foods Market

SPOTLIGHT SPEAKERS:

EVENT HOST:Dr. Daniel FabricantCEO and Executive Director Natural Products Association

What is Natural Anyway? Ronak ShethChief Customer OfficerLabel Insight

Andrew MandzyDirector of Strategic InsightsNielsen

Inside the Psychology of the Natural Products Consumer

Sydney ScottAssistant Professor of MarketingOlin Business SchoolWashington University

Dadrion A. GastonSenior Director, Corporate Ethics & ComplianceWalmart/Sam’s Club

Jeremiah C. McElweeSVP Merchandising + Private LabelThrive Market

KEYNOTE SPEAKER: REAL INGREDIENTS.REAL FOOD

Joshua C. Anthony, Ph.D., M.B.A.Vice President, Global Research and DevelopmentCampbell Soup Company

Dr. Robert WildmanChief Science OfficerPost Nutrition Brands

Dan StanglerMarketing/Business Unit Director Annie’s, General Mills

Spotlight on Probiotics

J. Patricia Kim General Counsel and Vice President of Regulatory Affairs Swanson Health Products

Najla GuthriePresident/CEOKGK Science

INCA WORLDWIDE INC.

Steven TaveDirector, Office of Dietary SupplementsFDA

Ronak ShethChief Customer OfficerLabel Insight

Boris Hirmas SaidFounder & ChairmanSouthAm Freeze Dry, S.A.

Faquiry Diaz CalaPresident & CEOTres Mares


Patrick MoorheadCMOLabel Insight


C.M. Mac HaddowPartnerUpstream Consulting

Simon LesterCEOPascha Chocolate Co.

Paul SchautChief Executive OfficerLabel Insight


Cameron SmithSenior Vice-President, Gen. CounselHerbalife

Richard ClelandAssistant Director, Advertising PracticesFederal Trade Commission

Bill CrawfordFounder, Principal Consultant Crawford.Solutions

Kathleen DunniganSenior Staff AttorneyNational Advertising Division

Dadrion A. GastonSr. Director, Corporate, Ethics & Compl.Walmart/Sam’s Club

Dr. Chandra DuggiralaCEOFuel, Inc.

Stephen RosenmanVP, Corporate Marketing & BDInternational Vitamin Corporation




Rick WionSr. Director of Consumer Engagement The Kellogg Company

J. Patricia Kim General Counsel and Vice President of Reg. Affairs Swanson Health Products


Aaron SecristDirector of Quality/R&D NOW Foods

Dan StanglerMarketing/Business Unit Director Annie’s, General Mills

Travis BorchardtVP Regulatory Affairs & QA/QCNature’s Way Brands

Kate BahnsenCEOInca Worldwide

EVENTSPEAKERS

John KreilichFounder/CEONaked Bacon


Kevin M. BellPrincipalPorzio, Bromberg & Newman, P.C

Michael DiMaggioGeneral Counsel and Chief Legal Officer Nutrabolt

Kira KarapetianVice President of MarketingLabel Insight

Patrick MateerCo-Founder & CEOSeal the Seasons

Howie MillerGeneral CounselPost Holdings, Active Nutrition Div.

Laurel Angelica MyersSenior Director, Purpose & ImpactThe Honest Company

Barbara Roman RiveraFood Safety ManagerUL Registrar LLC

Randal M. ShaheenPartnerVenable LLP

Kantha ShelkePrincipalCorvus Blue LLC

Joshua SigelChief Operating OfficerInnit

Matt SilvermanCo-Founder, Managing PartnerNutritionix.com

Ken StrickSenior Vice President & General CounselGlanbia Performance Nutrition

Darryl SullivanDirector, Industry and Regulatory Affairs Covance Laboratories

Shen TongManaging DirectorFood Future Co

Dagan XavierCo-Founder and VP of Customer IntelligenceLabel Insight

@thebignaturalshow

thebignatural.com

#BigNatural

The LINQ Hotel presents a collection of hip rooms and suites renovated with contemporary design touches and high-tech features. One of the most central hotels on the Las Vegas Strip, LINQ Hotel options include stunning scenery in a High Roller view room or the poolside convenience of a Cabana Suite.

RESERVE YOUR ROOMUse Code SQNPA7 to book your discounted guest room in our block. Register before May 16, 2017 to take advantage of the reduced guest room rate of $109/night. Rate is subject to a resort fee of $29/night. To reserve, click https://resweb.passkey.com/go/SQNPA7 or call 1.866.523.278. Please reach out to Misha Shah, VP of Marketing, at [email protected] if you have any questions or require assistance.

Education…Conversation…Prospecting…All in one place. Did we forget to mention, the event will take place in Las Vegas in July! Take a gamble on a new kind of event experience. See you at The Big Natural!

Imagine yourself attending an event that will:

ABOUT THE VENUE

WHO YOU WILL MEET AT THE BIG NATURAL

The Natural Products Association represents more than 1,400 members and unites a diverse industry of retailers and manufacturers offering the leading food, dietary supplements, and health/beauty aids. Open to both Members and Non-Members, The Big Natural will attract a diverse cross-section of the natural products including executives in the the following sectors —• CPG, including food, dietary and nutritional supplements as well as non-food natural products• Retail• Ingredient suppliers• Investors• Manufacturers• Distributors

WHO SHOULD ATTEND (TITLE)Senior executives spanning the C-suite as well as department leadership, including: • CXO (CEO, COO, CMO) • President/Founder • SVP • Director • VP • Manager

TARGET AUDIENCE PROFILE

WHO SHOULD ATTEND (FUNCTION)Executives with budget and/or human capital responsibility for: • Strategy• Finance• Digital Initiatives, Branding, Marketing & Advertising• Merchandising• Analytics and Big Data• E-Commerce• Customer Experience and Customer Service• Business Development• Product Development

• Strike the appropriate balance between education, networking and prospecting• Address top of mind business innovation and market opportunities within the natural products space• Put you in the same room with decision makers representing market investors, leading global retailers, ingredient suppliers, CPG, food and beverage manufacturers• Offer cutting edge research and data that will provide invaluable insights into marketing, advertising and product development initiatives that drive consumer demand

RETAIL & CPG SPECIFICINDUSTRY EVENTS

FOOD & BEVERAGECONFERENCES

FOOD & BEVERAGE COMPANIES HAVE ATTENDED MOMENTUM EVENTS

7+

400+

4+

350+

ABOUT THE NATURAL PRODUCTS ASSOCIATION

DON’T MISS THE CONVERSATION. REGISTER FOR THE BIG NATURAL TODAY.

@thebignaturalshowthebignatural.com #BigNatural

The Natural Products Association (NPA) is the trade association representing the entire natural products industry. We advocate for our members who supply, manufacture and sell natural ingredients or products for consumers. The Natural Products Association promotes good manufacturing practices as part of the growth and success of the industry. Founded in 1936, NPA represents over 1,400 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. For more information, please visit www.NPAinfo.org.

event group

ABOUT OUR PARTNERSHIP WITH MOMENTUM

Momentum’s mission is to connect people through live experiences and foster the development of meaningful relationships for professional, political or social purposes. We bring together individuals with shared interests through the cultivation of valuable content from experts and provide the right environment for them to connect, share knowledge and learn. Over the past few years, Momentum has built a stead following across the food and beverage, retail and CPG sectors with our executive-level, industry-targeted events. We are delighted The Big Natural to our portfolio of events. For more information, please visit www.MomentumEvents.com

PRESENTED BY

IN PARTNERSHIP WITH

3rd Food & Beverage Litigation,

Compliance & Regulatory Summit

OCTOBER 27 – 28, 2015 • REGENTS HALL, LEWIS TOWERS, LOYOLA UNIVERSITY • CHICAGO

Complimentary Attendance for In-House & Corporate Counsel

BENEFIT FROM 2 EVENTS IN 1:

Get up to speed on current food safety regulatory compliance challenges while also learning

how to respond to food & beverage marketing, advertising and litigation

In-Depth Extended Workshop Sessions:

Interactive Masterclass: Navigating Current Good Manufacturing Practices and Food Safety Audits in China Deep Dive

Working Group Session: Ensuring Sufficient Substantiation through Scientifically Supported and Properly Designed

Consumer TestingDistinguished Conference ChairsDavid Baldwin VP, Food Safety, QA & Regulatory Affairs Legal Director

Pinnacle Foods Inc.

Randy LiebowitzLegal DirectorPepsico

Re-designed in our highly-successful “exchange” model, the 3rd Annual Food & Beverage Litigation, Compliance & Regulatory Summit

will offer maximum peer-to-peer collaboration while providing a venue for you to meet and benchmark practical solutions with leading in-house

counsel, regulatory executives and marketing and advertising experts from:

Special Spotlight SessionsDissecting the Next Phase of FSMA Implementation

Phyllis SpaethAssociate Director Children’s Advertising Review Unit (CARU)

Elaine KolishVP & DirectorChildren’s Food & Beverage Advertising Initiative (CFBAI)

Exploring Heightened Standards & Responsibilities for Marketing

Campaigns to Children – What Your Company Needs to Do to Ensure Compliance

Gain practical strategies you can take back to your company and implement immediately as you explore issues across

the food and beverage regulatory, compliance, marketing, advertising and litigation spectrum including:

• Compliance-Ready Responses for Conforming to Food Safety Plan and Record Maintenance Requirements

• Maximizing Risk Management to Minimize Exposure to Food Contamination Claims

• The Role of Science in Burgeoning Health Litigation

• Reshaping the Industry through Product Claims that Comply with Regulatory and Retailer Requirements

• Focus on Social & Digital Media: Food & Beverage Industry Concepts for Innovative Marketing & Advertising CampaignsEARNETHICS CREDITS

The One-Stop Shop for Food Safety, Compliance, Marketing, Legal and Regulatory Affairs Executives

momentumevents.com/foodexchange

October 27 – 28, 2015 | Loyola University, Chicago

Roberta Wagner Deputy Director for Regulatory Affairs, CFSAN U.S. Food & Drug Administration

RETAILWESTSUMMIT.COM

retailwestsummit.com • @WhartonKnows @Momentumeventco • LinkedIn Group: High-Velocity Growth

LEAD SPONSORS

SUPPORTING SPONSORS

ASSOCIATE SPONSORS

“KNOWLEDGE@WHARTON” Logo Treatment on White/Gray/Black/Blue backgrounds:

OCTOBER 25-26, 2016 • THE WHARTON CAMPUS • SAN FRANCISCO, CA

PARTICIPANTS FROM THE CUTTING EDGE OF CREATIVE RETAILING INCLUDING:

Mary Beth Laughton

SVP, Digital

Sephora

Kristi Argyilan

SVP, Media & Guest Engagement

Target

Mark Baxendale

SVP, Planning & Allocation

Lululemon

TO REGISTER: retailwestsummit.com

PEER TO PEER STRATEGIZING TO EXPAND BEYOND “POINT OF PURCHASE.”

“What your brand has to do is frame the experience.”

– Barbara Khan, Director, Baker Retailing Center

HIGH-VELOCITY GROWTH SERIES

NEW FOR 2016: COMPLIMENTARY INVITATION

FOR QUALIFIED BRANDS

The Multi-Faceted Retail Reality

predictspring

ASSOCIATE SPONSORSPATRON SPONSORS

MEDIA PARTNER

foodbevexchange.com

SEPTEMBER 29-30, 2016REGENTS HALL, LEWIS TOWERSLOYOLA UNIVERSITY ° CHICAGO, IL

FOOD & BEVERAGE LITIGATION, COMPLIANCE & REGULATORY EXCHANGE

EXCLUSIVE SPOTLIGHT DISCUSSIONS:KEYNOTE ADDRESS: GMO LABELING FROM A CORPORATE PERSPECTIVE

Spotlight on Product Labeling: A Discussion of the

Future of Nutritional LabelingRend Al-MondhiryAssociate General Counsel

Council for Responsible NutritionMaia KatsDirector, LitigationCenter for Science in the Public Interest

Update from the Federal Trade Commission

Todd KossowActing Director, Midwest RegionFederal Trade Commission

COMPLIMENTARY REGISTRATION FOR IN-HOUSE COUNSEL & CORPORATE EXECUTIVES

ETHICSCREDITS AVAILABLE

NEW FOR 2016Food Safety Primer: What Every Food & Beverage Counsel and

Compliance Executive Needs to Know about the Science of Food Safety

Minimizing Risk by Maximizing Cross-Departmental Collaboration

in Marketing and Advertising: How to Get Ahead of an Issue Before It

Starts

Food & Beverage Consumer and Class Action Litigation Defense:

Successful Defense Tactics

4TH ANNUAL

FOUNDING SPONSORS

To register: foodbevexchange.com

Adam Ciongoli Senior Vice President, General Counsel

and SecretaryCampbell’s SoupFocus on Vermont: Lessons Learned in GMO LabelingWilliam Sorrell Attorney General State of Vermont

SUPPORTING SPONSORS

Jennifer ThomasDirector of Compliance PolicyFood and Drug AdministrationCenter for Food Safety and Applied Nutrition

Dan Engeljohn Assistant Administrator, Office of Policy and Programs

United States Department of Agriculture, Food Safety &

Inspection Service

Government Town Hall

RETAILERS HAVE ATTENDED MOMENTUM EVENTS

AGENDA AT-A-GLANCE

8:00am Pre-Conference Registration and Breakfast

9:00am Welcoming Remarks

9:15am Opening Keynote Address

9:45am The Supplement Safety & Compliance Initiative: How Retailers & Manufacturers are working to Harmonize Global Safety & Product Standards throughout the Supplement Supply Chain

10:30am Networking & Refreshment Break

10:50am eCommerce Success Stories: How the Natural Products Industry is Effectively Penetrating the Digital Marketplace through Smart Engagement and Consumer Education Outreach

11:30am Innovation and Enforcement: Finding Common Ground - A One on One Conversation between a Current and Former AG on the Forefront of Natural Products Regulation

12:00pm Spotlight Address: Inside the Psychology of the Natural Products Consumer

12:20pm Networking Luncheon

1:20pm Spotlight on Probiotics: Best Practices & Recommendations for Executing a Probiotic Go to Market Strategy that is Regulatory Compliant & Science Supported

2:00pm Generational Case Study: Strategies for Sustaining Your Legacy and Longevity in the Natural Products Space

2:40pm Networking & Refreshment Break

3:00pm Competitive Advantage through Comprehensive, Scientifically Valid Testing

3:40pm Spotlight Session: What is Natural Anyway? Exploring the Shift in “Naturals” and the Components of Natural That Matter Most to Consumers

4:20pm Executive Roundtable Discussions

4:50pm Key Takeaways and Findings from the Roundtable Discussions

5:00pm Pre-Conference Executive Workshop Adjourns

JUNE 7, 2017 — PRE-CONFERENCE EXECUTIVE WORKSHOP

(continued) >>>

Dr. Daniel FabricantCEO and Executive Director Natural Products Association

J. Patricia Kim General Counsel and Vice President of Regulatory Affairs Swanson Health Products


Ronak ShethChief Customer OfficerLabel Insight



Dadrion A. GastonSenior Director, Corporate Ethics & Compliance, Walmart/Sam’s Club


Bill CrawfordFounder, Principal Consultant Crawford.Solutions

Darryl SullivanDirector, Industry and Regulatory Affairs Covance Laboratories



thebignatural.com

@thebignaturalshowthebignatural.com #BigNatural

7:00am Registration Opens

8-9:00am Networking Breakfast

9:00am Official Conference Welcome and Opening Remarks

9:15am Keynote Address: Real Ingredients.Real Food

9:45am How to Design and Instil a Culture of Innovation Within and Across Your Enterprise: From the Corner Store to a Global Operation

10:25am Fireside Chat

10:55am Morning Refreshment Break

11:15am Regulatory and Legislative Town Hall

12:00pm The Virtues of Self-Regulation: Sports Nutrition as a Case Study

12:40pm Networking Luncheon

1:40pm Concurrent Breakout Sessions Begin – Breakout Segment A (Please select one session)

JUNE 8, 2017 — MAIN CONFERENCE DAY ONE

Dr. Daniel FabricantCEO and Executive Director Natural Products Association

Steven TaveDirector, Office of Dietary SupplementsFDA

Richard ClelandAssistant Director, Advertising PracticesFederal Trade Commission

Session 1: Inside the SmartLabel Journey: Lessons Learned & Forward Recommendations from Small Natural Brands on Labeling Transparency

Session 2: Supplier Qualification: Practical Tips and Business Recommendations for Ensuring the Integrity of Your Supply Chain

Simon LesterCEOPascha Chocolate Co.

John KreilichFounder/CEONaked Bacon

Aaron SecristDirector of Quality/R&D NOW Foods

Patrick MateerCo-Founder & CEOSeal the Seasons

Barbara Roman RiveraFood Safety ManagerUL Registrar LLC


@thebignaturalshow

thebignatural.com




Michael DiMaggioGeneral Counsel and Chief Legal Officer Nutrabolt

Howie MillerGeneral CounselPost Holdings, Active Nutrition Division

Laurel Angelica MyersSenior Director, Purpose & ImpactThe Honest Company

In Conversation With:Paul SchautChief Executive OfficerLabel Insight

In Conversation With:Dr. Daniel FabricantCEO and Executive Director Natural Products Association

In Conversation With:Kira KarapetianVice President of MarketingLabel Insight

“Given the access the NPA has to the leading organizations and innovators

driving the natural products sector, creating a true ‘by the industry, for the industry’ event

is a natural extension of our mission to ensure that retailers and suppliers have the opportunity

to provide consumers with the products that maintain and improve their health.”

Dr. Daniel Fabricant, Executive Director and CEO, NPAThe Big Natural Event Host

#BigNatural

@thebignaturalshowthebignatural.com

2:20pm Breakout Segment B (Please select one session)

3:00pm Networking & Refreshment Break

3:30pm Breakout Segment C (Please select one session)

4:10pm Breakout Segment D (Please select one session)

4:50pm Closing Commentary Day One - The Big Natural Adjourns to Day Two

5:15-6:45pm Conference Networking & Cocktail Reception: Hosted by Porzio, Bromberg & Newman P.C.

JUNE 8, 2017 — MAIN CONFERENCE DAY ONE

Session 1: IP Crash Course for the Natural Products Executive

Session 2: Going Global: Retail Success Stories for Successfully Crafting an International Growth Strategy

In Conversation With: Boris Hirmas SaidFounder & ChairmanSouthAm Freeze Dry, S.A.

Kate BahnsenCEOInca Worldwide

Session 1: How Rich Data Is Powering Great Experiences for the Natural Products Consumer: From Shopper Marketing Activation and eCommerce to Tips for Maximizing Your Shelf Appeal and Digital Touchpoints

Session 2: Recall Readiness: Practical Tips and Best Practices for Preventing Common Pitfalls and Minimizing Downstream Exposure

In Conversation With: Patrick MoorheadCMOLabel Insight

In Conversation With: Dagan XavierCo-Founder and VP of Customer IntelligenceLabel Insight

Joshua SigelChief Operating OfficerInnit

Matt SilvermanCo-FounderManaging PartnerNutritionix.com

Travis BorchardtVP Regulatory Affairs& QA/QCNature’s Way Brands

Rick WionSr. Director of Consumer Engagement The Kellogg Company

Session 1: Case Study: Ingredient Story-Telling – Transparency through Marketing and Consumer Engagement

Session 2: Regulatory & Legislative Roundup: A Quick Examination of the Top 5 Government Initiatives Impacting the Natural Products Industry over the Coming Year Dan Stangler

Marketing/BusinessUnit Director Annie’s, General Mills

Randal M. ShaheenPartnerVenable LLP

Ken StrickSenior Vice President & General CounselGlanbia Performance Nutrition

Kantha ShelkePrincipalCorvus Blue LLC

Kevin M. BellPrincipalPorzio, Bromberg & Newman, P.C

Unwind from a full day of learning at the official reception of the Big Natural, hosted by Porzio, Bromberg & Newman, P.C., one of the most cutting-edge law firms representing a wide variety of industry sectors including the natural products industry.

The reception will take place on the balcony of the Wheel House that looks out on the High Roller, and is the perfect place to continue the conversations with food and drink in hand.

With breathtaking views and great company, the reception will cap off a great day with a signature drink, live music and a variety of delicious treats.

Get your business cards and smartphone cameras ready for one memorable evening.

@thebignaturalshow

thebignatural.com

#BigNatural

REGISTRATION INFORMATION

JUNE 9, 2017 — MAIN CONFERENCE DAY TWO

ATTENDEE FEE: Includes conference and all working group discussion, round tables, momentum connect and post-event webinars (all prices usd).

GROUP DISCOUNTS:• Bring one peer (group of 2 in total) and everyone receives 10% off registration.• Bring two peers (group of 3 in total) and everyone receives 15% off registration.• Bring three peers or more (group of 4 in total) and everyone receives 15% off registration.

Additional registration discounts may be available if your company is a sponsor, your company is speaking or if you are a partner. For more information, contact Misha Shah, VP of Marketing at [email protected].

IMPORTANT NOTE: No two discounts can be combined. Please note that early registration discounts – if currently applicable – may be better value than some of the discount opportunities here, so please register today to secure the lowest price.

MEMBER PRICING ON-SITE REGISTRATIONBY 6/9/17

PRE-CONFERENCE EXECUTIVE WORKSHOP

Retailers $395 $295Suppliers, Manufacturers, Distributors and Consultants $1395 $495

Other: Non-Profit, NGO, Academic $995 $295

NON-MEMBER PRICING ON-SITE REGISTRATIONBY 6/9/17

PRE-CONFERENCE EXECUTIVE WORKSHOP

Retailers $495 $395

Suppliers, Manufacturers, Distributors and Consultants $1795 $595

Other: Non-Profit, NGO, Academic $1095 $395

Register today at:thebignatural.com

8-9:00am Networking Breakfast

8-9:00am Annual Business Meeting and Awards Ceremony

9:00am Day Two Kick-off Remarks

9:10am Keynote Address

9:40am Advertising Case Study: Lessons Learned from Recent Cases Exploring Allegations of False and Misleading Advertising in the Natural Products Space

10:30am Networking & Refreshment Break

10:45am The Emerging Role of Start-Ups and Accelerators in the Natural Products Industry

11:30am Trend Spotting & Keeping Up with the Natural Product’s Consumer: An Eye on the Future of Natural Products 2017 and Beyond

12:15pm The Big Natural Concludes—See you in 2018!

Cameron SmithSenior Vice-President, General CounselHerbalife

Kathleen DunniganSenior Staff AttorneyNational Advertising Division


In Conversation With: Faquiry Diaz CalaPresident & CEOTres Mares

Shen TongManaging DirectorFood Future Co

Dr. Chandra DuggiralaCEOFuel, Inc.

Stephen RosenmanVice President, Corporate Marketing & Business Development International Vitamin Corporation

With Commentary Provided by: C.M. Mac HaddowPartnerUpstream Consulting

june 8-9, 2017 - natural products...

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