june 8-9, 2017 - the big naturalthebignatural.com/wp-content/uploads/2017/03/the-big-natural... ·...

The Official Event for The Natural Products Association

GROWING YOUR BUSINESS. GROWING THE INDUSTRY.

JUNE 8-9, 2017 Pre-Conference Executive Workshop June 7 THE LINQ HOTEL & CASINO - LAS VEGAS

thebignatural.com

Transformative strategies to encourage innovation and drive the industry forward.

Produced By:

@thebignaturalshow

CORPORATE & INDUSTRY PERSPECTIVES:

The natural products industry is rapidly growing. Be a part of The Big Natural and gain business-focused solutions and innovative tools for navigating the critical intersection of regulation, compliance, business innovation and product development that is currently driving the natural products industry.

REGULATORY & GOVERNMENT SPEAKERS:

Steven TaveFDA

Kathleen DunniganNAD

Richard ClelandFTC

THANK YOU TO OUR 2017 SPONSORS:

Dr. Guru RamanathanChief Innovation OfficerGNC

Kunal BanerjeeDirector, Product Management: Online GroceryWalmart eCommerce

Stephen RosenmanVP, Corporate Marketing & BDInternational Vitamin Corporation

Patrick MoorheadCMOLabel Insight

Cameron SmithSenior Vice-PresidentGeneral CounselHerbalife

Lee MayberryGlobal Legal Regulatory CoordinatorWhole Foods Market

SPOTLIGHT SPEAKERS:

EVENT HOST:Dr. Daniel FabricantCEO and Executive Director Natural Products Association

KEYNOTE SPEAKER:Carlos BarrosoSenior Vice President – Global R&D and QualityCampbell Soup Company

What is Natural Anyway?

Ronak ShethChief Customer OfficerLabel Insight

Andrew MandzyDirector of Strategic InsightsNielsen

Sports Nutrition-Analyzing the Marketplace and Opportunities

Dr. Robert WildmanChief Science OfficerPost Nutrition Brands

Inside the Psychology of the Natural Products Consumer

Sydney ScottAssistant Professor of MarketingOlin Business SchoolWashington University Dadrion A. Gaston

Senior Director, Corporate Ethics & ComplianceHealth & Wellness Product Safety & Compliance,Walmart/Sam’s Club

Jeremiah C. McElweeSVP Merchandising + Private LabelThrive Market

Imagine yourself attending an event that will:

• Strike the appropriate balance between education, networking and prospecting• Address top of mind business innovation and market opportunities within the natural products space• Put you in the same room with decision makers representing market investors, leading global retailers, ingredient suppliers, CPG, food and beverage manufacturers• Offer cutting edge research and data that will provide invaluable insights into marketing, advertising and product development initiatives that drive consumer demand

Education…Conversation…Prospecting…All in one place.

Did we forget to mention, the event will take place in Las Vegas in July! Take a gamble on a new kind of event experience. See you at The Big Natural!

The Official Event for The Natural Products Association

“Given the access the NPA has to the leading organizations and innovators driving the natural products sector,

creating a true ‘by the industry, for the industry’ event is a natural extension of our mission to ensure that retailers and

suppliers have the opportunity to provide consumers with the products that maintain and improve their health.”

— Dr. Daniel Fabricant, Executive Director and CEO, NPA

Dr. Daniel FabricantCEO and Executive Director Natural Products Association

EVENT HOST:

Steven TaveDirector, Office of Dietary SupplementsFDA


Boris Hirmas SaidFounder & ChairmanSouthAm Freeze Dry, S.A.

Faquiry Diaz CalaPresident & CEOTres Mares

Lee MayberryGlobal Legal Regulatory CoordinatorWhole Foods Market

Patrick MoorheadCMOLabel Insight

Dr. Guru RamanathanChief Innovation OfficerGNC

C.M. Mac HaddowPartnerUpstream Consulting

Simon LesterCEOPascha Chocolate Co.

Paul SchautChief Executive OfficerLabel Insight

EVENT SPEAKERS:

Sydney ScottAssistant Professor of MarketingOlin Business SchoolWashington University

Cameron SmithSenior Vice-President, General CounselHerbalife

Carlos BarrosoSenior Vice President, Global R&D and QualityCampbell Soup Company

Richard ClelandAssistant Director, Advertising PracticesFederal Trade Commission

Bill CrawfordFounder, Principal Consultant Crawford.Solutions

Kathleen DunniganSenior Staff AttorneyNational Advertising Division

Dadrion A. GastonSenior Director, Corporate Ethics & ComplianceHealth & Wellness Product Safety & Compliance,Walmart/Sam’s Club

Dr. Chandra DuggiralaCEOFuel, Inc.

@thebignaturalshowthebignatural.com

Kunal BanerjeeDirector, Product Management: Online GroceryWalmart eCommerce

Stephen RosenmanVP, Corporate Marketing & BDInternational Vitamin Corporation


Jeremiah C. McElweeSVP Merchandising + Private LabelThrive Market


Who You Will Meet At The Big Natural


The LINQ Hotel presents a collection of hip rooms and suites renovated with contemporary design touches and high-tech features. One of the most central hotels on the Las Vegas Strip, LINQ Hotel options include stunning scenery in a High Roller view room or the poolside convenience of a Cabana Suite.

RESERVE YOUR ROOMUse Code SQNPA7 to book your discounted guest room in our block. Register before May 16, 2017 to take advantage of the reduced guest room rate of $109/night. Rate is subject to a resort fee of $29/night. To reserve, click https://resweb.passkey.com/go/SQNPA7 or call 1.866.523.278. Please reach out to Misha Shah, VP of Marketing, at [email protected] if you have any questions or require assistance.

The Natural Products Association represents more than 1,400 members and unites a diverse industry of retailers and manufacturers offering the leading food, dietary supplements, and health/beauty aids. Open to both Members and Non-Members, The Big Natural will attract a diverse cross-section of the natural products.

ABOUT THE VENUE

WHO SHOULD ATTEND (TITLE)Senior executives spanning the C-suite as well as department leadership, including: • CXO (CEO, COO, CMO) • President/Founder • SVP • Director • VP • Manager

WHO SHOULD ATTEND (INDUSTRY) NPA Members and non-members who either manufacture “natural” products or have an interest in entering the “natural products” space, within the following sectors — • CPG, including food, dietary and nutritional supplements and non-food natural products• Retail• Ingredient suppliers• Investors• Manufacturers• Distributors

WHO SHOULD ATTEND (FUNCTION)Executives with budget and/or human capital responsibility for: • Strategy• Finance• Digital Initiatives, Branding, Marketing and Advertising• Merchandising• Analytics and Big Data• E-Commerce• Customer Experience and Customer Service• Business Development• Product Development

TARGET AUDIENCE PROFILE

RETAIL & CPG SPECIFICINDUSTRY EVENTS

FOOD & BEVERAGECONFERENCES

FOOD & BEVERAGE COMPANIES HAVE ATTENDED MOMENTUM EVENTS

7+

400+

4+

350+

ABOUT THE NATURAL PRODUCTS ASSOCIATION

DON’T MISS THE CONVERSATION. REGISTER FOR THE BIG NATURAL TODAY.


The Natural Products Association (NPA) is the trade association representing the entire natural products industry. We advocate for our members who supply, manufacture and sell natural ingredients or products for consumers. The Natural Products Association promotes good manufacturing practices as part of the growth and success of the industry. Founded in 1936, NPA represents over 1,400 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. For more information, please visit www.NPAinfo.org.

event group

ABOUT OUR PARTNERSHIP WITH MOMENTUM

Momentum’s mission is to connect people through live experiences and foster the development of meaningful relationships for professional, political or social purposes. We bring together individuals with shared interests through the cultivation of valuable content from experts and provide the right environment for them to connect, share knowledge and learn. Over the past few years, Momentum has built a stead following across the food and beverage, retail and CPG sectors with our executive-level, industry-targeted events. We are delighted The Big Natural to our portfolio of events. For more information, please visit www.MomentumEvents.com

PRESENTED BY

IN PARTNERSHIP WITH

3rd Food & Beverage Litigation,

Compliance & Regulatory Summit

OCTOBER 27 – 28, 2015 • REGENTS HALL, LEWIS TOWERS, LOYOLA UNIVERSITY • CHICAGO

Complimentary Attendance for In-House & Corporate Counsel

BENEFIT FROM 2 EVENTS IN 1:

Get up to speed on current food safety regulatory compliance challenges while also learning

how to respond to food & beverage marketing, advertising and litigation

In-Depth Extended Workshop Sessions:

Interactive Masterclass: Navigating Current Good Manufacturing Practices and Food Safety Audits in China Deep Dive

Working Group Session: Ensuring Sufficient Substantiation through Scientifically Supported and Properly Designed

Consumer TestingDistinguished Conference ChairsDavid Baldwin VP, Food Safety, QA & Regulatory Affairs Legal Director

Pinnacle Foods Inc.

Randy LiebowitzLegal DirectorPepsico

Re-designed in our highly-successful “exchange” model, the 3rd Annual Food & Beverage Litigation, Compliance & Regulatory Summit

will offer maximum peer-to-peer collaboration while providing a venue for you to meet and benchmark practical solutions with leading in-house

counsel, regulatory executives and marketing and advertising experts from:

Special Spotlight SessionsDissecting the Next Phase of FSMA Implementation

Phyllis SpaethAssociate Director Children’s Advertising Review Unit (CARU)

Elaine KolishVP & DirectorChildren’s Food & Beverage Advertising Initiative (CFBAI)

Exploring Heightened Standards & Responsibilities for Marketing

Campaigns to Children – What Your Company Needs to Do to Ensure Compliance

Gain practical strategies you can take back to your company and implement immediately as you explore issues across

the food and beverage regulatory, compliance, marketing, advertising and litigation spectrum including:

• Compliance-Ready Responses for Conforming to Food Safety Plan and Record Maintenance Requirements

• Maximizing Risk Management to Minimize Exposure to Food Contamination Claims

• The Role of Science in Burgeoning Health Litigation

• Reshaping the Industry through Product Claims that Comply with Regulatory and Retailer Requirements

• Focus on Social & Digital Media: Food & Beverage Industry Concepts for Innovative Marketing & Advertising CampaignsEARNETHICS CREDITS

The One-Stop Shop for Food Safety, Compliance, Marketing, Legal and Regulatory Affairs Executives

momentumevents.com/foodexchange

October 27 – 28, 2015 | Loyola University, Chicago

Roberta Wagner Deputy Director for Regulatory Affairs, CFSAN U.S. Food & Drug Administration

RETAILWESTSUMMIT.COM

retailwestsummit.com • @WhartonKnows @Momentumeventco • LinkedIn Group: High-Velocity Growth

LEAD SPONSORS

SUPPORTING SPONSORS

ASSOCIATE SPONSORS

“KNOWLEDGE@WHARTON” Logo Treatment on White/Gray/Black/Blue backgrounds:

OCTOBER 25-26, 2016 • THE WHARTON CAMPUS • SAN FRANCISCO, CA

PARTICIPANTS FROM THE CUTTING EDGE OF CREATIVE RETAILING INCLUDING:

Mary Beth Laughton

SVP, Digital

Sephora

Kristi Argyilan

SVP, Media & Guest Engagement

Target

Mark Baxendale

SVP, Planning & Allocation

Lululemon

TO REGISTER: retailwestsummit.com

PEER TO PEER STRATEGIZING TO EXPAND BEYOND “POINT OF PURCHASE.”

“What your brand has to do is frame the experience.”

– Barbara Khan, Director, Baker Retailing Center

HIGH-VELOCITY GROWTH SERIES

NEW FOR 2016: COMPLIMENTARY INVITATION

FOR QUALIFIED BRANDS

The Multi-Faceted Retail Reality

predictspring

ASSOCIATE SPONSORSPATRON SPONSORS

MEDIA PARTNER

foodbevexchange.com

SEPTEMBER 29-30, 2016REGENTS HALL, LEWIS TOWERSLOYOLA UNIVERSITY ° CHICAGO, IL

FOOD & BEVERAGE LITIGATION, COMPLIANCE & REGULATORY EXCHANGE

EXCLUSIVE SPOTLIGHT DISCUSSIONS:KEYNOTE ADDRESS: GMO LABELING FROM A CORPORATE PERSPECTIVE

Spotlight on Product Labeling: A Discussion of the

Future of Nutritional LabelingRend Al-MondhiryAssociate General Counsel

Council for Responsible NutritionMaia KatsDirector, LitigationCenter for Science in the Public Interest

Update from the Federal Trade Commission

Todd KossowActing Director, Midwest RegionFederal Trade Commission

COMPLIMENTARY REGISTRATION FOR IN-HOUSE COUNSEL & CORPORATE EXECUTIVES

ETHICSCREDITS AVAILABLE

NEW FOR 2016Food Safety Primer: What Every Food & Beverage Counsel and

Compliance Executive Needs to Know about the Science of Food Safety

Minimizing Risk by Maximizing Cross-Departmental Collaboration

in Marketing and Advertising: How to Get Ahead of an Issue Before It

Starts

Food & Beverage Consumer and Class Action Litigation Defense:

Successful Defense Tactics

4TH ANNUAL

FOUNDING SPONSORS

To register: foodbevexchange.com

Adam Ciongoli Senior Vice President, General Counsel

and SecretaryCampbell’s SoupFocus on Vermont: Lessons Learned in GMO LabelingWilliam Sorrell Attorney General State of Vermont

SUPPORTING SPONSORS

Jennifer ThomasDirector of Compliance PolicyFood and Drug AdministrationCenter for Food Safety and Applied Nutrition

Dan Engeljohn Assistant Administrator, Office of Policy and Programs

United States Department of Agriculture, Food Safety &

Inspection Service

Government Town Hall

retaileastsummit.com • @WhartonKnows @Momentumeventco • LinkedIn Group: High-Velocity Growth

LEAD SPONSORS

MEDIA PARTNERS

“KNOWLEDGE@WHARTON” Logo Treatment on White/Gray/Black/Blue backgrounds:

WHERE CUSTOMER EXPERIENCE, ANALYTICS AND ENGAGEMENT MEET

HIGH-VELOCITY GROWTH SERIES

NEW FOR 2017: COMPLIMENTARY REGISTRATION

FOR QUALIFIED BRANDS

MAY 16-17, 2017 | NEW YORK, NYThe CPG and Retail Executive Summit

CO-CHAIR:

THANK YOU TO OUR SPONSORS

Dominique Essig

Chief Experience Officer

Bonobos

“The High-Velocity Growth’ series provides executives like me with deep industry insights

and access to knowledge from the world’s leading business school, Wharton.”

— Kara Goldin, Founder & CEO, hint Inc.RETAILERS HAVE ATTENDED

MOMENTUM EVENTS

AGENDA AT-A-GLANCE


8:00am Pre-Conference Registration and Breakfast

9:00am Welcoming Remarks

9:15am Opening Keynote Address: Marketing in the Natural Products Space - Thoughts & Recommendations for the Industry

9:45am Focus on Dietary Supplement Safety: An Interactive Discussion on Global Standards and Product Requirements

10:30am Networking & Refreshment Break

11:00am E-Commerce Success Stories: How the Natural Products Industry is Effectively Penetrating the Digital Marketplace through Smart Engagement and Consumer Education Outreach

11:45am State Attorneys General Roundtable: 5 on 5 with the State Regulators at the Forefront of Natural Products Regulation

12:30pm Networking Luncheon

1:45pm Spotlight Address: New Dietary Ingredients

2:15pm Generational Case Study: Strategies for Sustaining Your Legacy and Longevity in the Natural Products Space

3:00pm Networking & Refreshment Break

3:30pm Trend Spotting: Keeping Up with the Natural Product’s Consumer

4:30pm Spotlight Session: What is Natural Anyway? Exploring the Shift in “Naturals” and the Components of Natural That Matter Most to Consumers

5:00pm Pre-Conference Executive Workshop Adjourns

JUNE 7, 2017 — PRE-CONFERENCE EXECUTIVE WORKSHOP

JUNE 8, 2017 — MAIN CONFERENCE DAY ONE 7:00am Registration Opens

8-9:00am Networking Breakfast

9:00am Official Conference Welcome and Opening Remarks: Commentary on the State of the Natural Products Industry: Past, Present and Future

9:20am Opening Keynote Presentation

9:50am Regulatory and Legislative Town Hall

10:30am Open Q&A with Town Hall Speakers

10:50am Morning Refreshment Break

11:20am Fireside Chat: The Challenges of Transparency and Accurate Product Data in Food Research

12:00pm Luncheon Keynote Address

12:30pm Networking Luncheon

1:45pm Concurrent Breakout Sessions Begin (Please select one session) • Session 1: Inside the SmartLabel Journey: Lessons Learned & Forward Recommendations from Small Natural Brands on Labeling Transparency • Session 2: Supplier Qualification: Practical Tips and Business Recommendations for Ensuring the Integrity of Your Supply Chain

(continued) >>>

Dr. Daniel FabricantCEO and Executive Director Natural Products Association

8:00am-5:00pm

Private Dietary Supplement Labeling Consultations (Please register in advance)

Dr. Corey HilmasSenior VP for Scientific and Regulatory AffairsNatural Products Association

Steven TaveDirector, Office of Dietary SupplementsFDA

Richard ClelandAssistant Director, Advertising Practices, Bureau of Consumer ProtectionFederal Trade Commission

Carlos BarrosoSenior Vice President – Global R&D and QualityCampbell Soup Company



AGENDA AT-A-GLANCE



2:30pm Breakout Segment 2 (Please select one session) • Session 1: How Rich Data Is Powering Great Experiences for the Natural Products Consumer: From Shopper Marketing Activation and eCommerce to Tips for Maximizing Your Shelf Appeal and Digital Touchpoints • Session 2: Recall Readiness: Practical Tips and Best Practices for Preventing Common Pitfalls and Minimizing Downstream Exposure

3:15pm Networking & Refreshment Break

3:45pm Breakout Segment 3

Please select one of the following: • Session 1: Case Study: Ingredient Story-Telling • Session 2: Communications & PR: Best Practice Recommendations for the Natural Products Industry – From Responding to the Government to Communicating with Customers and Everything in Between

4:30pm The Emerging Role of Start-Ups and Accelerators in the Natural Products Industry

5:15-6:45pm Welcome Reception

6:45pm The Big Natural Adjourns to Day Two

JUNE 8, 2017 — MAIN CONFERENCE DAY ONE (continued)

7:30-9:00am Washington Insider’s Breakfast (by invitation only)

8-9:00am Networking Breakfast

9:00am Morning Welcome by Conference Chairs

9:15am Morning Keynote Address

9:45am Advertising Case Study: Lessons Learned from Recent Cases Exploring Allegations of False and Misleading Advertising in the Natural Products Space

10:30am Networking & Refreshment Break

11:00am Spotlight Address: Psychology of the Natural Products Consumer

11:30am Going Global: Retail Success Stories for Successfully Crafting an International Growth Strategy

12:15pm Spotlight Session: Sports Nutrition-Analyzing the Marketplace and Opportunities

1:00pm Executive Keynote Address

1:30pm The Big Natural Concludes—See you in 2018!

Sydney Scott Assistant Professor of Marketing, Olin Business School Washington University


8:00am-5:00pm

Private Dietary Supplement Labeling Consultations (Please register in advance)

Dr. Corey HilmasSenior VP for Scientific and Regulatory AffairsNatural Products Association

JUNE 9, 2017 — MAIN CONFERENCE DAY TWO

C.M. Mac HaddowPartnerUpstream Consulting

ATTENDEE FEEIncludes conference and all working group discussion, round tables, momentum connect and post-event webinars (all prices usd).

GROUP DISCOUNTS:

Bring one peer (group of 2 in total) and everyone receives 10% off registration.

Bring two peers (group of 3 in total) and everyone receives 15% off registration.

Bring three peers or more (group of 4 in total) and everyone receives 15% off registration.

Additional registration discounts may be available if your company is a sponsor, your company is speaking or if you are a partner. For more information, contact Misha Shah VP of Marketing at [email protected].

IMPORTANT NOTE:

No two discounts can be combined. Please note that early registration discounts – if currently applicable – may be better value than some of the discount opportunities here, so please register today to secure the lowest price.

MEMBER PRICINGEARLY

REGISTRATIONBY 4/1/17

STANDARD REGISTRA-TION

BY 5/1/17

ON-SITE REGISTRATION

BY 6/9/17

PRE-CONFERENCE EXECUTIVE WORKSHOP

Retailers $195 $295 $395 $295

Suppliers, Manufacturers, Distributors and Consultants $995 $1095 $1395 $495

Other: Non-Profit, NGO, Academic $595 $795 $995 $295

NON-MEMBER PRICINGEARLY

REGISTRATIONBY 4/1/17

STANDARD REGISTRA-TION

BY 4/28/17

ON-SITE REGISTRATION

BY 6/9/17

PRE-CONFERENCE EXECUTIVE WORKSHOP

Retailers $295 $395 $495 $395

Suppliers, Manufacturers, Distributors and Consultants $1395 $1495 $1795 $595

Other: Non-Profit, NGO, Academic $695 $995 $1095 $395

REGISTRATION INFORMATION


Register today at: thebignatural.com

june 8-9, 2017 - the big naturalthebignatural.com/wp-content/uploads/2017/03/the-big-natural... ·...

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