june business growth hub 2015
TRANSCRIPT
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June Business Growth Lunch
Salford Innovation Forum, Salford
Friday 26th June
12:00pm – 2:00pm
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• 12.05pm - Welcome from Lee Frater, Digital Growth Manager, The Business Growth Hub
• 12.15pm - Guest speaker - Guy Levine, CEO & Founder, Return on Digital
• 12.55pm - Closing Remarks - Karen Hirst, Development Director, Salford City Council
• 1.00pm - Lunch and Networking
• 2.00pm - Event Close
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Welcome
Lee Frater
Digital Growth Manager
Business Growth Hub
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Lee Frater
Digital Growth Manager
Business Growth Hub
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The Business Growth Service
GrowthAccelerator, Manufacturing Advisory Service (MAS), Intellectual Property Audits and Design Mentoring are cornerstones of the Business Growth Service.
The service will provide tailored business support to small and medium-sized firms with ambition and potential to grow.
To be eligible for the Business Growth Service, your business needs to:
• Be a manufacturer• Be determined to grow• Be registered in the UK & based in England• Have fewer than 250 employees• Have a turnover of less than £40 million
Business Growth Service
Partners
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Guy Levine
CEO & Founder
Return on Digital
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Building our Culture
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return isn't just an end goal, it's my all-
consuming passion
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Mission
Constantly Solving The Marketing Problem Through
Honest Relationships, Insightful Strategy, Channel Expertise &
Impeccable Delivery
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Act 1 – we let the team know what they need to be doing every day
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Act 2 – we answered the whats in it for me with a personalised thank you – based on 2 critical numbers
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We learnt to say Thank You
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I was given a vibe-z score
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Act 4 – Take the Vibe-Z score company wide
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Act 4 – Take the Vibe-Z score company wide
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Act 4 – Take the Vibe-Z score company wide
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Act 4 – Take the Vibe-Z score company wide
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( Mission to Mars – Core Values )a) Gather the exec teamb) If we had to take the best parts of our
company to mars, but only had 5 seats, who do we send? (culture not performance)
c) Each persons writes 3-5 people and what they exemplify – values, characteristics etc.
d) Go through list and find most re-occurring names and values
e) Go through that list and look for intersections – what do they all share. This is what's living right now!
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( Do the answers excite the sh*t out of you? )
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Melissa is getting married – she searches Google – “best honeymoon destinations”
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Melissa is getting married – she searches Google – “best honeymoon destinations”
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The biggest digital breakthrough you can make!
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Melissa is getting married – she searches Google – “best honeymoon destinations”
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The same day she posts on Facebook “where should we go on our honeymoon?”
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She starts a Pinterest board, and comes across “20 affordable Beach Resorts”
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She likes the idea of Hawaii and discusses offline with her spouse to be
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She goes back to Google and searches “Hawaii Vacations”
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She spends time reading content on trusted sites and settles on Maui
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She then returns to Twitter & Facebook and asks for suggestions in Maui
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Finally Melissa searches “Maui Vacation Packages” and spends a few grand!
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Search = People with an itch they want to scratch
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It’s all about the people!
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Karen Hirst
Development Director
Salford City Council
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Upcoming Events
14th July: 9:00 – 10:30 – Manchester Business Breakfast
Employer Suite, Town Hall Extension, Manchester
22nd July: 12:00 – 14:00 – Trafford Finance for Growth Breakfast
Lancashire County Cricket Club, Trafford
31st July: 12:00 – 14.00 – July Business Growth Hub Lunch
Stockport Business and Innovation Centre, Stockport
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Contact us to find out more:
Phone: 0161 359 3050
Email: [email protected]
www.businessgrowthhub.com
@bizgrowthhub
Business Growth Hub
+Businessgrowthhub