“organize all the world’s information and make it universally accessible”

Keywords

Be specificAsk your Nan

PluralsMisspellings

Ad Text

• Buy• Now/Today• Free• You• Make promises• Use emotion• !• Test & monitor

Landing Page

• Must relate to the keyword used

• Must deliver what the ad promised

• Must have a strong call to action

• Must have speedy page load

Timing

• Be online in minutes

• Stop immediately

• Exploit events & industry news

• Weekdays only?

• Increase revenue by reinvesting profit£1,000 initial investment in AdWords

£1.00 CPC ≥ 1,000 clicks

5% conversion rate = 50 sales

Average sale = £100

£1K investment returns £5K in sales

Reinvest profits, increase budget

How AdWords Can Pay for Itself

IMMEDIATE

TARGETED

MEASURABLE

But is it COST EFFECTIVE?

In 2009 we spent

£250,000 of our clients’ hard earned cash …..

…and turned it into

£5,000,000

of new business for them