june cory of my mustard at university of hertfordshire 28.4.10

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My '57 slides in 14 minutes' presentation from e-mktgEDGE event at the University of Hertfordshire.

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Page 1: June Cory of My Mustard at University of Hertfordshire 28.4.10
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“organize all the world’s information and make it universally accessible”

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Keywords

Be specificAsk your Nan

PluralsMisspellings

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Ad Text

• Buy• Now/Today• Free• You• Make promises• Use emotion• !• Test & monitor

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Landing Page

• Must relate to the keyword used

• Must deliver what the ad promised

• Must have a strong call to action

• Must have speedy page load

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Timing

• Be online in minutes

• Stop immediately

• Exploit events & industry news

• Weekdays only?

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• Increase revenue by reinvesting profit£1,000 initial investment in AdWords

£1.00 CPC ≥ 1,000 clicks

5% conversion rate = 50 sales

Average sale = £100

£1K investment returns £5K in sales

Reinvest profits, increase budget

How AdWords Can Pay for Itself

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IMMEDIATE

TARGETED

MEASURABLE

But is it COST EFFECTIVE?

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In 2009 we spent

£250,000 of our clients’ hard earned cash …..

…and turned it into

£5,000,000

of new business for them

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