june2014
DESCRIPTION
Heart of the Valley Chamber of Commerce monthly newsletterTRANSCRIPT
25th ANNUAL GOLF OUTING Royal St. Patrick’s Golf Links
MEET THE MEMBERS Jaena Bortolameolli and Amanda Krueger
UPCOMING CHAMBER
EVENTS
President - David Roloff
MEMBER SPOTLIGHT:
Heart of the Valley Chamber of Commerce Publication June 2014
Roloff Manufacturing: Producing quality products for over 70 years.
2 Heart Beat | June 2014
To register, visit www.heartofthevalleychamber.com
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Tuesday, June 10, 2014 5:00 PM - 7:00 PM
Royal St. Patrick's Golf Links 201 Royal St. Pat's Drive Wrightstown, WI 54180
Join us on the range for tips from the Pro and unlimited range balls, then network inside the clubhouse. This is a great opportunity to meet business professionals in the
Heart of the Valley area.
Cost: $20 per person for lessons and appetizers. Reservations need to be made by
Tuesday, June 3rd! Register online.
Wednesday, June 18, 2014
Royal St. Patrick's Golf Links
201 Royal St Pats Dr. Wrightstown, WI 54180
Although the Golf Outing is sold out there are still ways
for you to get involved. We have a couple of sponsorships available for less than $300 and we are
ALWAYS IN NEED of some auction/raffle prizes or the money to purchase some items (see page 10 of this
publication). If you would like to join the golfers for dinner there is still time to make your reservations. The cost is $20 per person. Call the Chamber office at 766-1616 to
reserve.
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Wednesday, June 25, 2014 11:00 AM - 12:00
Noon
Facebook recently announced another change to its news feed. Do you know what you can and cannot do on your business page? Learn what is accepted and what is considered SPAM. Register online.
Mark your calendar for these
upcoming events!
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Tuesday, June 10, 2014 8:00 PM - 9:00 PM
Heart of the Valley Chamber of Commerce 101 E. Wisconsin Avenue
Kaukauna, WI 54130
Internal Fraud – It can happen to you. How to deter it. Is your company at risk? Internal Fraud will be more likely
detected by a tip than by any other method. Presented by: Julie Russell - the founder of DIVERSIFIED Investigations, LLC and is a
Private Investigator. Register online.
www.heartofthevalleychamber.com
The Government Relations Roundtable Group invites you to join their monthly group meeting Friday, June 13, 2014 from 8:00 to 9:00 AM, at the Heart of the Valley Chamber of Commerce. Joe Knilans from the Office of Business Development has been invited in to speak. To provide ongoing support for regulatory reform, Governor Scott Walker created the Office of Business Development in 2012. They serve as a liaison between business owners, the Legislature and state agencies to take a common sense approach to addressing state laws, rules and red tape that affect your business.
This is your opportunity to reduce the weight of government red tape and we hope you will accept this invitation to provide the Office of Business Development with your input on what is wrong with regulation and how to fix it.
These monthly meetings are sponsored by AT&T.
Call the Chamber at 920.766.1616 to reserve your seat or register online at www.heartofthevalleychamber.com.
Government Relations Roundtable Group
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To register, visit www.heartofthevalleychamber.com
BuzzSumo, a content marketing firm, analyzed 100 million articles to see what kind of content gets shared the most. The company’s founder shared the full results in a long post on OKDork, but we’ve boiled down a few that could be helpful for your business:
1. WRITE LONG - FORM CONTENT. (YES, SERIOUSLY) BuzzSumo analyzed the top 10 percent most shared articles, and found long-form content gets shared more than short-form. Pieces with 3,000 to 10,000 words get an average of 8,850 total shares.
The takeaway? In the 24 hour news cycle, the long-form pieces just aren’t out there. So if a company puts in the time and effort into a well researched and thought out piece, it stands out and gets shared.
To be sure, short-form content certainly has its place, too, as there is probably no need to write 3,000 words on Twitter’s latest update.
2. INPRIRE AWE, LAUGHTER OR AMUSEMENT If your post can invoke the emotion of awe, you’ve got a winner. Of the top 10,000 articles shared, 25 percent of them appealed to the emotion of awe. Awe encompasses so much -- wonder, horror, amazement.
Anger or sadness doesn’t resonate with a reader.
People share to define themselves, to provide entertainment to others and to get the word out about something they care about.
People also share for selfish reasons. Think about your Facebook feed. How many quizzes do you see on a daily basis? We hope that what we share shapes our online identity and how we are perceived. Appeal to the narcissistic side of your audience.
3. KNOW THE MAGIC LIST NUMBER Lists with the number “10” received the most social shares. Next up are 23, 16 and 24.
4. ADD A BYLINE Content with a byline is deemed more trustworthy, therefore, it gets more shares. Google+ articles with bylines get 42 percent more shares than those without.
One caveat: Content with or without a byline that is shared on Facebook doesn’t seem to make a difference.
The Magic Formula for Viral Content Have you been searching for that magic formula to make your blog posts or articles go viral? It may seem like sheer luck, but there’s a method to the madness.
4 Heart Beat | June 2014
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Authenticity is vital for businesses. One thing that can help them achieve it is a negative review.
"No matter how good a product, someone somewhere isn't going to like something about it. Customers want to know what that is because that is what is going to give them the confidence to actually buy it," says Godard Abel, CEO and founder of business review company G2 Crowd.
That's a hard concept for some entrepreneurs to embrace, however. In a recent survey of more than 1,000 small business owners, 28 percent admitted that they have tried to help their business with a fake Yelp review. The survey--conducted by Qriously, a company that conducts surveys via mobile devices--revealed that 41 percent claimed not to have written fake reviews for their companies, while the remaining 31 percent responded that they would "rather not say."
Negative reviews should be seen as opportunities rather than black marks, Abel says. "As a business owner you just have to be comfortable with the idea that having some complaints out there is OK. Then you can join the conversation and respond
specifically to that consumer's complaint. It just increases trust and authenticity."
Research conducted by social commerce company Reevoo found that 68 percent of consumers trust reviews more when they see both negative and positive ones, while 30 percent suspect fakery or censorship if a product or company has no negative reviews. According to Abel, negative reviews on G2 Crowd's website get 200 percent to 300 percent more clicks than positive ones.
"I think that the psychology for all of us as buyers is to check the negative reviews first. You want to make sure that you aren't
missing anything and see what is wrong with it," Abel says. "All that [positive reviews] really tell you is what's popular--not what you need to know."
No business or product is perfect. Instead of fearing negative online reviews, it's time you started viewing them as an opportunity.
Why You Need to Embrace Negative Reviews
* They have over 20 items on their lunch menu - prepared from scratch and made to order!
* Their Chicken Salad Sandwich has been the best seller every year and they have been around for 15!
* You will soon be able to find them in the new Kaukauna Public Library.
* There is an art gallery upstairs! The artist's work is also hanging downstairs in the shop.
* They serve coffee, smoothies, frappes, lemonade and iced tea at the Kaukauna Farmer's Market
every Saturday!
6 Heart Beat | May 2014
How Well Do You Know Other Chamber Members?
Ronald McDonald has a new friend: "Happy," McDonald's newest "brand ambassador."
The animated Happy Meal box with a frighteningly large grin is intended to bring "fun and excitement to kids’ meals while also
serving as an ambassador for balanced and wholesome eating," according to a McDonald's press release. The character debuted internationally in 2009 in France, and has since been featured in advertising in Latin America and other countries in Europe.
When Ronald McDonald got a makeover last month, Entrepreneur.com wondered if he was going through a midlife crisis. However, if this new character is McDonald's idea of bringing fun to kids' meals, the company as a whole may just be wildly out of touch.
Ronald McDonald has come under fire from clown-haters and health advocates alike. The first two auto-complete options for a Google search for "Ronald McDonald is" are "evil" and "scary." Additionally, in recent years, a group called Corporate Accountability International has pushed for the burger chain to retire the clown and stop encouraging children to eat McDonald's often fattening food.
Happy is supposed to be the healthy counterpart to Ronald McDonald's image as an unhealthy burger-and-fry pusher. His debut in the U.S. coincides with the release of a yogurt as a new kids' meal side.
McDonald's Introduces Its Creepiest Mascot Ever
http://www.kaukaunacoffeeandtea.com/ 127 W. Wisconsin Ave. | Kaukauna, WI
(920) 766-4038
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Entrepreneurs: Chelsea Briganti and Leigh Ann Tucker, who met while attending Parsons The New School for Design in New York, created Loliware, a line of edible, biodegradable drinking cups that look like colorful vintage glassware. "Loliware was born because, as designers, we wanted to have fun getting super-creative with a material, but we have a bigger vision that Loliware will replace a percentage of the plastic cups destined for the landfill," Tucker says.
"Aha" moment: After their 2010 graduation, Briganti and Tucker (along with two other Parsons alums) entered a few design competitions. For the Jell-O Mold Competition, they designed an edible drinking glass, experimenting with several materials, including gelatin, before settling on agar, a seaweed-based gel that is odorless and tasteless and can be flavored in infinite ways. The product, originally called Jelloware, earned a prize for structural integrity and generated a lot of buzz. When vodka-maker Absolut inquired about ordering 60,000 agar cups for use at an outdoor concert, the designers realized that a project that was intended merely to boost their portfolios could become a viable business. Briganti and Tucker formed a partnership to move forward. (The other two decided not to pursue the project.)
Tastemakers: The prototype was a hit in the design competition but a long way from being ready for market, so Briganti and Tucker entered a development phase in the kitchen of their Brooklyn apartment, continuing to experiment with agar. While gelatin "has beautiful translucency, like glass," Briganti explains, "it smells bad and tastes terrible." Agar, meanwhile, holds its shape and has the benefit of being vegan. Perfecting the taste became a priority. "We were designers turned candy-makers," she says. "We had to learn
how to translate our design skills to the kitchen." Sweet support: Briganti and Tucker raised more than $10,000 through a 2011 Kickstarter campaign and renamed their product Loliware. The designers hosted parties to field-test their product and hired food scientists to improve shelf stability. They tested various flavors, including rosemary, lemon-ginger and mint, before choosing citrus for their launch. "It is incredibly versatile and goes with so many beverages, from champagne and whiskey sours to sangria," Briganti says.
An additional $60,000 in angel investments and a spot in the Hot Bread Kitchen incubator in Harlem helped the pair ramp up production and allowed them to fill an order from AOL for
600 cups for the Adweek Brand Genius Awards in 2012. Liquid funds: The drinkware duo is in the process of partnering with a manufacturer that can produce Loliware in bulk. With companies like Google and Disney "waiting in the wings for us to launch," Briganti says, the pair kicked off a second round of funding this year with the goal of raising $1 million for a nationwide rollout. The edible cups are
sold through Loliware.com at $14.95 for a pack of six.
"We've been bootstrapping for so long, and now is the time for us to get funding to go big and experience the kind of growth we know is possible," Briganti says.
What's next: Briganti and Tucker plan to experiment with cups in new shapes, sizes and designs. Eventually, they hope to
manufacture a Loliware water bottle.
Drink Out of Your Glass and Eat It, Too
Creativity has rebooted
business. Discover how
through this ongoing series
featuring unique products,
services and technologies, as
well as the personalities who
have turned their dreams into
our realities.
8 Heart Beat | June 2014
Across the upper Midwest, Hardware Hank owners understand the importance of a
home. It’s more than just the physical structure. It protects families, houses memories and provides entertainment venues. Whether you need to fix it, improve it or maintain it, Hardware Hank owners know how important your home is to your family.
http://www.hardwarehank.com/
For over 70 years EZ Glide has supplied superior garage doors and openers to
northeast Wisconsin. Being a family owned business through four generations has instilled the commitment to excellence in our products
and services. Whether you need a stylish residential garage door to grace an
elegant home or a hard-working commercial garage door for a commercial, agricultural or
industrial facility, EZ Glide has the door for you.
http://www.ezglideinc.com/
Since its founding by Henry Sherwin and Edward Williams in 1866, The Sherwin-Williams Company has not only grown to be the largest producer of paints and coatings in the United States, but is
among the largest producers in the world. http://www.sherwin-williams.com/
With a passion for the great outdoors and all things green, Joe Kilsdonk and Chad Kortz created Spruce It Up Lawn Maintenance in 2008. After several years of landscaping experience, the two decided to create
a company with the customer in mind led by fair prices and quality work. Now their green reach extends over the entire Fox Valley where they provide services such as lawn mowing, shrub pruning, aeration, mulching and fertilization.
http://www.spruceituplawn.com/
Fast, friendly and efficient. Reliable Rooter & Plumbing is a plumbing contractor offering fast, friendly and dependable 24/7 service in Appleton, Green Bay, Oshkosh
and surrounding areas. Their mission is to exceed our customers’ expectations by providing them with high-quality
services at reasonable prices. http://wefixitnow-plumbing.com/
Sherwood Forest Golf Club is a 9 hole public golf course nestled in the hills of Sherwood, Wisconsin. The course is just a short drive from anywhere in the Fox
Valley. Sherwood Forest offers a relaxing, but challenging round of golf on a beautifully manicured course. http://www.golfsfgc.com/
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Want your business featured here? Email [email protected]
Heart of the Valley Chamber of Commerce Gift Certificates
make the perfect gift for every one. From golf to gas, groceries to lumber, gift
certificates can be redeemed at over 100 area business.
For more than 25 years they have served up the finest, freshest ice cream, cakes, smoothies and shakes using only the highest quality ingredients, and of course, their signature process of preparing your custom ice cream
creation on a frozen granite stone. http://www.coldstonecreamery.com/index.html
This pops is tops. Tops in flavor. Tops in quality. Tops in finger licking, pop-it-in-your-mouth, can’t stop the delicious goodness. Mike’s Popcorn has been around since 1968. It’s grown from
a tiny one pop shop to a nationally distributed popcorn fan favorite and for good reasons. It’s fresh. It’s flavorful and it’s fun. From White Supreme popcorn to Mike’s Party Mix corn. From
carmeliscious caramel corn to cheeseliscious cheese popcorn. At Mike’s Popcorn, it’s all about the quality ingredients, perfect blends, and above all, satisfied customers. Try some Mike’s
Popcorn. You’ll quickly taste why it’s the pops that’s tops and sign up for their newsletter to see what always popping at their place!
http://mikespopcorn.com/
Kobussen Buses, Ltd. specializes in providing charter services to all sorts of events like Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Badgers and Chicago shopping trips. Charter bus rental is a great option to consider when organizing your business, school or
church outing. http://www.kobussen.com/
An old-fashioned "Dime Store". When you are looking for unusual or hard to find items, King's Variety Store is the place to go. They carry a little bit of everything, all
available at an affordable price. http://kingsvarietystore.com/
Take a tour of schmittystickets.com. Schmitty’s Tickets specializes in Green Bay Packers, Milwaukee Bucks,
Milwaukee Brewers, Chicago Cubs, Wisconsin Badgers Football, Wisconsin Badgers Basketball, Concerts, WWE and many more events. If you don't see what you need, please
call or email us. http://www.schmittystickets.com/
920.766.1616 | 101 E. Wisconsin Ave. | Kaukauna, WI 54130 | www.heartofthevalleychamber.com
25th Annual
Goodie Bag: We like to fill 160 bags
with meaningful/fun golf related items.
This is a unique opportunity for you to
reach out to the golfers with your
promotional items.
Donate Auction or Raffle Item: Gift certificates to restaurants, golf
courses, retail stores, sporting events,
theaters, and merchandise such as
tools, golf equipment, golf putters, golf
equipment, shirts, hats, etc., are all wel-
come.
Make a Cash Donation: The Chamber will purchase an item and
place your business name on it. We
appreciate your support!
The Golf Outing is the best way to put your company name in front of over 200 business
professionals as they make their way thru the links. We have partnership opportunities
from $25 - $1,200! We know that you have limited dollars and it is important to you to
reach a broad and diverse group of people when you make a donation. All donors will be
recognized at the event.
For more information on how to get
your business involved, contact Bobbie
at 920-766-1616 or email
Yes, I want to be a part of this event!
We will be the ________________________________ Partner @ $ ____________
Include us in the goodie bags (160 items _______________________________________________
We will donate a Silent Auction or Raffle item______________________________________________
We will make a cash donation $ ____________
Partner Level
Partners accepted
Presenting
$1,200
1
Dinner
$1,200
1
Lunch
$500
4
Beverage
Cart
$300
4
Grill
$300
2
Cheat
Sheet
$275
2
Event
Photo
$250
4
Morning Hospitality
$250
4
Availability 1 1 3 3 2 2 2 1
Recognition on website &
program
Opportunity for logo items in
goodie bags
Signage on course or sponsored
item
Ad in Heartbeat Newsletter
*ad size based on level*
(8) tickets to the golf
celebration & dinner
Logo on all event marketing &
advertising materials
*The Chamber will follow up with you to confirm sponsorship availability and pick-up of prizes and donations.*
920.766.1616 | 101 E. Wisconsin Ave. | Kaukauna, WI 54130 |
www.heartofthevalleychamber.com
25th Annual
Goodie Bag: We like to fill 160 bags with meaningful/
fun golf related items. This is a unique opportunity for
you to reach out to the golfers with your promotional
items.
Donate Auction or Raffle Item: Gift certificates to restaurants, golf courses, retail
stores, sporting events, theaters, and merchandise such
as tools, golf equipment, golf putters, golf equipment,
shirts, hats, etc., are all welcome.
Make a Cash Donation: The Chamber will purchase an item and place your
business name on it. We appreciate your support!
The Golf Outing is the best way to put your company name in front of over 200 business
professionals as they make their way thru the links. We have partnership opportunities from
$25 - $1,200! We know that you have limited dollars and it is important to you to reach a
broad and diverse group of people when you make a donation. All donors will be recognized
at the event.
For more information on how to get your business involved, contact Bobbie at 920-766-1616
or email [email protected].
Yes, I want to be a part of this event!
We will be the ________________________________ Partner @ $ ____________
Include us in the goodie bags (160 items ________________________________________________
We will donate a Silent Auction or Raffle item______________________________________________
We will make a cash donation $ ____________
Partner Level
Partners accepted
Beverage
Cart
$300
4
Grill
$300
2
Cheat
Sheet
$275
2
Event
Photo
$250
4
Availability 1 1 1 2
Recognition on website &
program
Opportunity for logo items
in goodie bags
Signage on course or
sponsored item
Ad in Heartbeat Newslet-
ter
*ad size based on level*
Morning Hospitality
$250
4
1
*The Chamber will follow up with you to confirm sponsorship availability and pick-up of prizes and donations.*
PLANT A TREE, GET SOME GREEN Shade trees on the south and west sides of your home can help reduce air conditioning costs in the summer and allow warm sunlight into the home during the winter. That’s why Kaukauna Utilities is offering 50% off the price of a tree, up to $50 per tree (maximum three trees).
Eligibility
* Available to residential and business customers with a valid Kaukauna Utilities electric account. * Trees must be planted between April 1, 2014 and October 31, 2014. Applications received after November 30, 2014 will not be accepted. For more information on this program, please call 920-462-0251, visit www.ku-wi.org to fill out the application form or pick up an application at the utility office.
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At St. Paul Elder Services Inc. in Kaukauna, Corey Tienor was promoted to senior director of support services; Jennifer Olmsted was hired as the clinical director of community living services and hospice administrator; Brian Herman was hired as the chief financial officer. Keller, Planners, Architects and Builders will renovate Arla Foods at 489 Holland Court in Hollandtown. Construction began in March and will be complete in late April. Keller will also build a 13,500-square-foot retail and warehouse building for Reinders Inc. on Randolph Drive in Little Chute and Langlade Ford under the direction of Keller Project Manager, John Elrick and Architect, Steve Klessig. Keller will remodel Bellevue Family Dentistry under the direction of Keller Project Manager, Dave Stubbs and Architect, Steve Klessig. Keller will also remodel Gill Liquor’s existing 3,800 square foot facility under the direction of Keller Project Manager, John Elrick and Architect, Steve Klessig. Keller will also build a new branch for First National Bank- Fox Valley under the direction of Keller Project Manager, Bob Poch. Keller, Inc. a Kaukauna-based design/build general contractor, has been awarded a 2013 Projects of Distinction award at a banquet on February 6 from the Associated Builders & Contractors (ABC) of Wisconsin. Keller won a silver award in the Commercial Construction Category for West Prairie Dental in Sun Prairie. Keller, Inc. has also promoted Tom Fricke to operations manager and Troy Schwabenlander to material coordinator. Associates at Bassett Mechanical of Kaukauna surpasses one million safe work hours without a lost-time accident. Bassett Mechanical also received the Gold Well Workplace Award from the Wellness Council of America. The nonprofit, community radio station 91.1 The Avenue increased its signal power from 3,000 to 42,000 watts, providing a 90 percent increase in population coverage in the primary signal area to help serve the communities of Northeast Wisconsin from Sturgeon Bay through Fond du Lac. Daily Details Concierge LLC at 1919 E. Main St. in Little Chute has opened. McClone, headquartered in Menasha, was named a 2013 top-performing agency for Secura Insurance of Appleton. McClone has represented Secura as an independent agency for 38 years. First National Bank - Fox Valley completed a large expansion and remodel project at its corporate Neenah location. FNB added an 8,000-square-foot addition in July 2013 that includes an expanded operations area; a customer care center; and a finished basement with an employee freak room, training and development room and executive conference room. The Fox Cities Convention & Visitors Bureau in Appleton hired Scott Biggar as director of convention sales. Prospera Credit Union in Appleton hired Maria Young as business development specialist.
Stellar Blue Technologies, an Appleton –based digital marketing agency, hired Shelby Milock as a social media and promoted Sam Oldenburg to be a full-time web programmer on its team. Schenck S.C. hired Sandra Chancio as a human resources consultant at its Green Bay office. Bayland Buildings Inc. a Green Bay-based construction services company, hired Jill Peeters as marketing communications manager and Pete Schmoll as project manager. They have also promoted Paul Truttmann from estimator to agriculture sales and Dave Kosky from carpentry foreman to project superintendent. June is Dairy Month and the first week in June is Cheese Fest in Little Chute. There will be two new carvers this year that will be adding to the festivities. Tom Nelson, our Outagamie County Executive will try his hand at carving, along with Lindsay Fenlon who will also be carving for the first time this year. With a few instructions from Troy Landwehr professional cheese carver, Troy will also be carving cheese at the Festival. Both Tom and Lindsay picked up the basics quickly carving out their first fish carvings. The carving theme this year will be “Wisconsin Underwater” carving fish, turtles and other water loving creatures.
Free Seminar for Business Professionals: A New Generation of Employees: Mentoring Your Millennials Every company wants to tap into a new generation of talent, but have you figured out how to do this successfully? Fox Communities Credit Union will host two sessions of a free seminar for business professionals on learning how to overcome generational gaps with other employees. Attendees will also learn how to make sure they are satisfying their generation Y employees while still retaining their greatest veteran employees. Other topics include how to mentor this new group of talent as well as ways that business professionals can successfully market towards this booming generation of consumers. Join us on Tuesday, June 10 at the Urban Hope Entrepreneur Center,439 S. Jackson St., Green Bay or on Thursday, June 12 at Fox Communities Credit Union, 3401 E. Calumet St., Appleton. Each seminar will begin at 7:30 a.m. and end at approximately 9:00 a.m.
12 Heart Beat | June 2014
Good News Is Worth Repeating
Any change or update within your business such as a promotion, new addition, award won, etc. can be included in this section. News must be submitted by the 15th of the month for the following month’s publication. Send to:
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Business After Hours at Peninsula Stone
A great turnout at a fun Business After Hours at Peninsula Stone. Thanks to 91.1 the Avenue, Bufffalo Wild Wings, Frontier Builders and Peninsula Stone for making it all happen!
Jaena Bortolameolli Community Relations Coordinator Senior Helpers www.seniorhelpers.com
Give us a brief description/history of your business…. Senior Helpers of the Fox Cities proudly serves Appleton, Kaukauna, Menasha, Neenah, Oshkosh and the surrounding area with professional and compassionate in-home care for adults and the elderly. Whether help is needed 24-7, or just a few hours a week, Senior Helpers of the Fox Cities provides quality care with dignity and respect for your loved one. From general housekeeping to assistance after a hospital stay to specialized dementia care using our unique Senior Gems Approach, our caregivers are carefully matched to meet the needs of each of our clients and help them enjoy living independently at home. Family-owned and operated by the Bortolameolli family, each of us has a passion and loyalty to our clients and caregivers. Q: How did you get started in your field? I studied medical science at the University of Wisconsin-Madison and found I had a strong interest and passion to pursue a career in the health care field. I had worked as a Personal Caregiver for Senior Helpers—Milwaukee in the past that’s when I decided to become an advocate for the community and work for Senior Helpers of the Fox Cities (my family’s business). Q: Who is the one person that helped to make you who you are today? I would have to say it’s a fair tossup between my mom and my dad. My mom has always taught me the importance of putting others before myself and being thoughtful and considerate of others needs. My dad taught me the importance of hard work and setting goals in order to succeed and determine the outcomes you want to see through. Q: What do you like most about working in the Heart of the Valley area? It’s perfect for our business, much easier to connect and network with the “small-town” feel.
Q: What is the worst job you’ve ever had? I have really enjoyed the jobs I have had so far, maybe I’ve been really picky in which jobs I took on, but they all have been awesome. I was a server at a country club during college which was a blast. Post college I served/bartended downtown Milwaukee, can’t complain about either! Q: OK, now the good stuff. What do you like to do for fun? I enjoy exercise, running, and working out. I train for runs during the summer and recently gave the “mud-runs” a try; tough mudder will be in the future forecast. I love traveling, going to concerts, music festivals, biking, hiking, going on the boat, tubing, going up north, cooking, eating, sports, spending time with my friends and family, can’t forget about spending time with my dog, and of course shopping, endless shopping. Q: What’s your favorite movie and why? Almost Famous. This movie is the depiction of a young boy’s journey as an aspiring rock journalist and he gets to tour with a band in the 70’s. Sounds fun to me. Q: Is your desk messy or organized?
I am an organized freak. You will probably never see something out of place on my desk; everything has a spot and will always be found there otherwise it’s lost for good. Q: Green Bay Packers or another team?
PACKERS! I am the only one in my entire family who is a loyal, die-hard Packer fan. Q: Where was your best vacation and why?
Hawaii. Probably the most beautiful place I’ve ever been. The culture, lifestyle, and weather are perfect. Q: What are the Top 3 items on your bucket list?
I want to travel the world, I think first on my bucket list is a trip across Europe! I want to go sky-diving, even though I think I would chicken out last minute, but it’s a goal! And of course swim with dolphins, some day!
14 Heart Beat | June 2014
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Give us a brief description/history of your business…. American National Bank Fox Cities is a locally owned community bank serving small businesses in the Fox Valley area for more than 20 years. Q: How did you get started in your field? I took part in an internship with the Director of the School of Graduate Studies at St. Cloud State University (St. Cloud, MN), where I worked on various marketing activities and it led to my interest in the marketing field (I have a B.A. in English). I started my career in the financial industry as a Marketing Specialist at a credit union in MN. Q: Who is the one person that helped to make you who you are today? I can’t possibly name one person—it’s both my mother and father. Q: What do you like most about working in the Heart of the Valley area? I’ve met so many great people in the 4 years I’ve worked in this area; everyone is so friendly and eager to lend a hand whether they know you or not. Q: What is the worst job you’ve ever had? My first job was at Hardees when I was 16 and I’d have to say that was my worst job, though, I definitely had some fun times too. Q: OK, now the good stuff. What do you like to do for fun? Spend time with family and friends, travel, watch sports and play competitive foosball (league and tournament play). Q: What’s your favorite movie and why? I don’t really have a favorite movie, but I like comedy…who doesn’t like to laugh?!
Q: Is your desk messy or organized? My desk is messy at the moment, but generally organized. Q: Green Bay Packers or another team? I’m a loyal fan of the purple and gold……..BUT, I’m a big Brewers fan! Q: Where was your best vacation and why? Europe in 2009…I met up with my husband in Germany while he was on leave from his tour in Iraq (WI Army National Guard) and we visited 8 countries in 2 weeks: Germany, Austria, Italy, Slovakia, Slovenia, Croatia, Hungary, Czech Republic. Q: What are the Top 3 items on your bucket list? Raise $100,000 in 1 year for the Fox Valley Veterans Council, Inc. (Veterans Emergency Fund), win an event at a national foosball tournament, travel all over Europe again.
Amanda Krueger Director of Marketing American National Bank www.americannationalbank.org
* If you are a Chamber member and would like to be featured, email Jamie! It’s free! *
The History It is hard to imagine that the endless hours David Roloff spent as a child playing in the sandbox in his backyard were foreshadowing his future profession; but as it turned out, to some degree, they were. Dave is the grandson of Walter Roloff, who founded Roloff Manufacturing Corp. in April of 1944. From that point forward, many members of the succeeding generations would come to work at this family owned and operated company, at one point or another. Dave’s path to the foundry, while starting in the sandbox, eventually led him to UW Stout, where he earned his degree in Manufacturing Engineering. From there, he spent a number of years working at Universal Foundry in Oshkosh, where he would meet his wife Pam, and Allis Chalmers in Appleton, where he gained valuable experi-ence working in the inspection and engineering department. Dave’s career path eventually led him back home to Roloff Manufacturing Corp. when, upon his grandfather’s retirement, he was offered a position with the family business. Throughout his tenure at Roloff Manufacturing, Dave has held a number of positions ranging from payroll and purchasing manager to director of time studies, to his current position as company President.
MEMBER SPOTLIGHT
16 Heart Beat | June2014
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The Company
As a company, Roloff Manufacturing specializes in high quality, American-made green sand, gray iron castings. The company currently services over 180 active accounts each calendar year, with orders coming in from across the United States and Canada. Despite the every changing nature of the domestic and global economies, Roloff Manufacturing
has been able to endure and prosper by continually modernizing in order to efficiently operate in a manner that is both environmentally cognizant and able to keep pace with the ever-evolving industrial sector. Perhaps the most well-known of all the products manufactured by Roloff Manufacturing are their anchors, which were recently featured on Discovery Channel’s television show Factory Made. Throughout the past 70 years, Roloff Manufacturing has been able to ensure not only a high quality product, but also top-notch customer service. It is the mission of Roloff Manufacturing to always make every customer feel as though they are the company’s top priority. It is this approach to customer service, along with a high quality product, that has Allowed them to retain decades-long clien-tele as well as constantly add new clients to the Roloff Manufacturing family.
The Quality
Throughout his time as President of Roloff Manufacturing Corp. Dave has sought to maintain and develop the family atmosphere of this family owned operation. Dave works tirelessly to make sure that, along with the customers, every employee is treated as a member of the family. He preaches honesty and integrity in all of his dealings and makes sure that he remains an active participant in day-to-day operations of the company, from the production floor to the offices. Along with these principles, Dave is quick to acknowledge the role his personal faith plays not only in his private life, but in the way he runs the family business. Dave is grateful and feels blessed for all that he has been given: his health, his family, and his professional success. Dave places these core values and beliefs at the forefront of all that he does; and they are reflected in everything from the warm, honest manner in which he runs his business, to the vast number of community and charitable organizations which the company is involved with. Dave, and the entire family at Roloff Manufacturing Corp. are proud of the work they do each day and of the role they have played in the community for 70 years and counting.
18 Heart Beat | June 2014
Journeys Bar and Grill TLHN Enterprises LLC (Journeys Bar and Grill) established in January 2013 offers a warm and friendly atmosphere with great food at reasonable prices. They would like to invite guests to join one of their Fall or Summer leagues. Live music occasionally on weekends and Karaoke every Tuesday night starting at 9:00 p.m. with a $5.00 domestic pitcher special. Thursday night Texas Hold Em tournament. 6:30 start time and free pool every Sunday. Welcome to Journeys! Address: 100 Island St. Kaukauna, Wisconsin 54130 Phone: (920) 759-9337 Website: https://www.facebook.com/pages/Journeys-Bar-and-Grill/
B2 Web Studios B2 Web Studios is a professional website design agency based in Appleton, Wisconsin. The team of Brett Belau and Jeanna Rasmussen have been providing profitable, effective website, e-commerce and mobile app solutions for businesses and organizations both large and small since 2002. Besides serving the Fox Valley, Green Bay, Oshkosh and Northeast Wisconsin, their web design portfolio has expanded to include clients in Milwaukee, Chicago, Minneapolis, and the Dallas/Fort Worth area. Choosing a web development partner is a big decision, not unlike hiring a new employee. No matter which phase of the decision-making process you're in, we'd love the opportunity to meet over a cup of coffee to learn more about your web design goals and needs. Address: P.O. Box 554 Appleton, WI 54912 Phone: (920) 358-0305 Website: http://b2webstudios.com/
Welcome New Members
Resource One International, LLC
Put your paper and material converting needs in the hands of Resource One International! Recognized as an industry leader in the United States and across the globe, we offer the widest array of planning and converting services under one roof and have fine-tuned our processes to handle the most demanding requirements. Our converting services extend from light to heavy-weight coated and uncoated paper, synthetics, poly films, photo, waterproof, board and magnetic papers. Offering everything from cut size and digital paper to precision folio sheeting and paper packaging, distribution and warehousing, Resource One International expertly manages every aspect of paper and material converting. All of our work is based on precision and accuracy, making us the smart choice for your next project! Resource One International, began in Wisconsin over 25 years ago and has since grown to one of the leading precision paper and material converters in the U.S. and internationally. Address: 2225 Bohm Dr, Little Chute, WI 54140 Phone: (920) 788-1550
Website: www.resoneint.com .
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1. Remember you're in the people business. Lots of salespeople get caught up in what they are selling and forget that they're in the people business. Your customer wants to be treated personally. I was recently at a dental office that had clearly forgotten they were not in the business of teeth, but of making patients happy and comfortable.
Getting attention and maintaining your customers' interest is a huge problem today. But walk into any big-box outlet, restaurant or professional office and you might not even be acknowledged. Before I visit or work with any client, I remind myself, "This is a unique individual who deserves distinct treatment."
2. Focus on the results, not the effort. The sales game is not one of organizing, planning or meetings -- it's about getting results. Sales people often spend time kidding themselves about doing busy work and don't get in front of customers who can buy their products.
Your success in selling is about getting results and that means getting your products into the hands of more customers. A great salesperson knows how to get the customer's attention and
present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don't try to get an appointment -- you either get it or you don't.
3. Do the uncomfortable thing. The best sales people I have ever known are willing to throw themselves into harms way. So convinced of their offer, they are willing to get in front of the tough customers, ask the hard questions and go for the close. Doing the uncomfortable thing is where the top performers live.
I always call my toughest clients first and keep calling on them long after everyone else has given up. Once a month, I make a list of our company's most difficult customers and create an attack plan on how to get those accounts. The first month we incorporated this strategy, I landed one of the biggest deals of my career. You can't bring the big deals home without getting into the deep waters where the big fish swim.
4. Wow the customer. Great sales people look for ways to inspire a customer's emotional involvement and create the urgency to take ownership. When you wow a customer you make a difference and
cause them to want to hold onto that experience. You can take any product -- even a boring one -- and make it a wow presentation.
I once showed a client the glass doors on a home by demonstrating how they would be hurricane proof, slapping on both sides to evidence their construction quality. This immediately got the customer's full attention and set apart the product and me from the competition. Average doesn't pay in sales. Wow them with your presentation, your dress, your belief in the product and the service you offer.
5. Ask for the sale. This may seem very simple, but most salespeople never ask for the sale. This is hard to believe, but it’s true. We recently did a mystery shop on over 500 businesses and at more than 70 percent of them, the salespeople never asked us to do business. Regardless of your product, price or how professional you are, if you don't ask, you will only sell to those who are going to buy regardless.
I keep a tally of every time I ask a customer to do business with me. This keeps me focused and increases my sales.
5 Secrets to Winning More Sales
BY GRANT CARDONE
Sales is king in the new
economy. Your success will be determined by
your ability to generate
revenue and sell, not just your products and
services, but also yourself.
Here are five signs you're well positioned to succeed at the art of selling:
20 Heart Beat | June 2014
Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?
The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.
Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending. Check out the infographic below to figure out exactly what your logo's colors are telling potential customers.
What Does the Color of Your Logo Say About Your Business?
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22 Heart Beat | June 2014
Whether someone's lying to you, hitting on you or bossing you around, you can read their intent and emotional state in their body language--if you know what to pay attention to.
According to UCLA professor Albert Mehrabian, 55 percent of what you convey comes from body language, 38 percent from the tone of your voice and only 7 percent from the words you say.
So how do read between the lines? Here’s some tips from Psychology Today, research journals and other publications to help you understand what people are telling you, far beyond their words.
1. Look for a lack of crinkles around the eyes to detect a
fake smile.
Making a genuine smile--also known as a Duchenne smile--is nearly impossible to do on command. It's why family photos tend to look so awkward.
The smile, it turns out, is all about the crow's-feet around your eyes. When you're smiling joyfully, they crinkle. When you're faking it, they don't. If someone's trying to look happy but really isn't, you won't see the wrinkles.
2. Raised eyebrows are often a sign of discomfort.
In the same way that real smiles shape the wrinkles around your eyes, University of Massachusetts professor Susan Krauss Whitbourne says worry, surprise or fear can cause people to raise their eyebrows in discomfort. So if someone compliments your new hairstyle or outfit with their eyebrows raised, it may not be sincere.
3. If their voice goes up or down, they're likely interested.
Whether you know it or not, your vocal range shows your interest. "Once a conversation begins, besotted women slip into sing-songy voices," Psychology Today reports, "while men drop theirs an octave."
4. If they mirror your body language, the conversation is
probably going well.
When two people are getting along, their postures and movements mirror each other's. When your best friend crosses her legs, you will, too. If you're on a date that's going well, you'll both be making the same goofy hand gestures. This is because we mirror each other when we're feeling a connection, says positive psychologist Barbara Fredrickson.
5. Eye contact shows interest--both positive and negative.
When you look at someone in the eyes, it sets an arousal state in the body.
"How that arousal is interpreted, however, depends on the parties involved and the circumstances," writes Claremont McKenna College organizational psychologist Ronald E. Riggio. "Being stared at by a stranger who appears large or ominous can be seen as a threat and elicit a fear response ... However, the gaze of a potential sexual partner causes arousal that can be interpreted positively--as a sexual invitation."
14 Tactics for Reading People’s Body Language
Communication doesn't end with what
people are saying.
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6. But if they look into your eyes for too long, they might
be lying.
In an attempt to avoid looking shifty-eyed, some liars will purposefully hold their gaze a touch too long, so that it's slightly uncomfortable. They may also stand very still and not blink.
7. An expansive pose signals power and a sense of
achievement.
How people hold themselves is a big clue as to how they're feeling. Harvard professor Amy Cuddy finds that expansive poses increase testosterone and confidence. If they're leaning back and relaxed, they feel powerful and in control. Similarly, research shows that even people born blind raise their arms in a V shape and lift their chins slightly when they win a physical competition.
On the other hand, a low-power pose--seen when someone closes up and wraps their arms around themselves--increases cortisol, a stress hormone.
8. Crossed legs are usually a sign of resistance and low
receptivity and are a bad sign in a negotiation.
Out of 2,000 negotiations videotaped by Gerard I. Nierenberg and Henry H. Calero, the authors of "How to Read a Person Like a Book," there wasn't a single settlement when one of the negotiators had their legs crossed.
Psychologically, crossed legs signal that a person is mentally, emotionally and physically closed off--which may mean they're less likely to budge in a negotiation.
9. A "cluster" of gestures shows a real feeling of
connection.
Attraction isn't communicated through one signal but a sequence.
Neuropsychologist Marsha Lucas has a good one to watch for: "After making eye contact, she looks down a bit, gathers or otherwise preens her hair and then looks up at you while her chin is tipped."
10. If they're laughing with you, they're probably into you.
If someone is receptive to your humor, they're likely interested in you.
Evolutionary psychologists say that humor plays a pivotal role in human development. It serves as a way of signaling a desire for a relationship, be it platonic or romantic.
11. A clenched jaw, tightened neck or furrowed brow
shows stress.
All these are "limbic responses" associated with the limbic system in the brain.
"Emotion, spotting and reacting to threats, as well as assuring
our survival, are all heavy responsibilities of the limbic system," says former FBI counterintelligence agent Joe Navarro. "The bus leaves without us, and we are clenching our jaws, rubbing our necks. We are asked to work another weekend and the orbits of our eyes narrow as our chin lowers."
Humans have been displaying discomfort this way for millions of years, Navarro says.
12. Expansive, authoritative postures show leadership.
Whether they're innate or learned, there are a number of signals and behaviors people use when they feel that they're a leader or at least are trying to convince you that they are.
They include holding an erect posture, walking purposefully, steepling and palm-down hand gestures and generally open and expansive body postures.
13. A shaking leg signals a shaky inner state.
"Your legs are the largest area of your body," University of Massachusetts professor Susan Whitbourne says, "so when they move, it's pretty hard for others not to notice."
A shaky leg signals anxiety, irritation or both, she says.
14. Crossed arms can signal defensiveness, depending on
the context.
It's easy to seize on body-language cues, but it's important to be aware of the context. While crossed arms typically indicate that someone is closed off, people are also more likely to cross their arms when it's cold and when their chair doesn't have an armrest.
Be aware of the environment before making a decision or changing strategy based on these types of behaviors.
24 Heart Beat | June 2014
Some heroic deeds are sung for the ages. Others, like a costume-wearing Oregon man's escapade of epic proportions, not so much.
Police say Konrad Bass dressed in chain mail and a helmet, then armed himself with a shield and a machete before charging into a Portland intersection the morning of May 13. The 30-year-old Glendale man, who later said he was high on LSD, allegedly attacked a woman's car.
Officers responded to the scene after the woman called 911 and said a man dressed as a "pirate" was swashbuckling her BMW. When the cops showed up, Bass told police that he wasn't
a pirate, but a "high elf engaged in battle with the evil Morgoth."
KPTV obtained photos of the scene, which show a subdued Bass still wearing some of his gear.
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