jung lee's industrial design portfolio
DESCRIPTION
Email: [email protected] Linked in: http://www.linkedin.com/pub/ben-lee/43/3bb/40 Ben Lee also is my name.TRANSCRIPT
J u n g L e e
8 0 1 4 1 0 2 0 5 8
r a p j a k s @ g m a i l . c o m
2 0 1 3 A p r i l g r a d u a t e c a n d i d a t e a t B Y U I D
P o r t f o l i o o f
Vinage Rider
Vinage Rider
2
Nick White is the persona for Wicked Audio’s pursuing brand image
professional amateure, edgy,
hand crafted, and simplelifestyle design, personal,
lives in New York22 years old
college studentfixie bike rider
likes vitage jeansworks at a clothes store
Persona Board
Vinage Rider
3
DRESS TO MATCH HIS FIXIE
customizability
RIDE FIXIE ON THE ROAD
noise canceling
FIX FIXIE, HNADS GET DIRTY
vintage look that is already worn out
non-falling
PRACTICE FIXIE TRICKS
00 03 0306 09 0912 06 12
necessary features for his headphone
Vinage Rider
4
Vinnnnnnnnnnnnnnnnnnnaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaagggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee RRRRRRRRRRRRiiiiiiiidddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
noise canceling on and off by rotating cap
bendable metal core insidethe rubber
swim goggle rubberpadding
customizable partsapplying non-slippery swim goggle rubber band
Vinage Rider
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6
openedclosed
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openedclosed
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openedclosed
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XO Athleticsdessiiiigggggnnnn aaaaaaaappppppppppplliiccaaaatttttiioooonnnnnnnn ooooonnnnn aaaaaaaa nneewww tttttteeeecchhhnnnnoolloogggyyy
APPLICATION
of XO tech.
Medical
Transportation
Sports
Construction
Others
Martial Art
Baseball
Soccer
Football
Lacrosse
Motocross
Others
Neck
Shoulder
Arm
Body
Knee
Collarbone
Others
1.
2.
3.
Major Motocross Arm Injuries
1. Fracture on Upper Arm mostly
by collision with other riders from the side.
2. Hyperextension on Elbow
by straightened arm at collision.
3. Fracture on Fore Arm mostly
by falling on a hard object like a handle bar.
Minor Motocross Injuries
Scratches and Tear.
XO Athletics
High density polyurethane foam
Embedded corrugation
Corrugation transfers energy laterally
XO Technology- Increased shock absorption
2
XO Athletics
3
2222..MMMMMOOOVVAAAABBBIIILLLLIIIITTTTTTTYYHow he looks on the dirt
road determines who he is.
Motocross is his self-
expression of living a dyna-
mic life. Good looking gears
give him confidence in
performing.
His favorite rider Jeremy
McGrathis is sponsored by
Monster and he
likes its color scheme.
1.LOOK
Michael (Age: 23)
Amateur Motocross Rider
Experience of Motocross: 10 years
“What I care about the arm protection is 1.Look 2.Movability 3.Safety”
333.SSSAAAFFEETTTYYHe would sacrifice the safety
of the protection if it hindered
his arms’ movement.
While extreme riding, his
arms swell up and blood
circulation starts to be clog-
ged by tight protection.
But, he cannot loosen it up
if so it will slide down or get
twisted around.
The lighter it is the better.
As long as it prevents major
injuries, he does not mind
little scratches or tear.
Those are symbols of
experiencing tough rides.
4
XO Athletics
XO Athletics
5
XO Athletics
6
1. Reduce weight
by removing unnecessary protection,
Only protect the outside of upper arm and
the bottom of fore arm.2. Better shock absorption
by using XO tech. rubber covered with
hard shell.
4. Hyperextension free
raised edges on the each end
of the elbow pad stop it from hyper-
extended angle of the gear.
3. Better Movability
Neoprene strap keeps the protection
and the arm tied together, and makes
it possible to move flexibly.
5. Better Blood circulation
The embodied rubber air-chambers
have good pressure on the wrists to keep the protection
in place ,while the gutters provide room for blood circulation.
ption
Key features
7
a simple home automation
Bybell
2
?
Ding dongsomeone rings your door bellyou may...
want to ignore it...
not know about it...
peek out the window first...
not able to answer it...
When...
Bybell
3
“with the built-in camera, microphone, and speaker of Bybell, your smart
phone becomes the doorway wherever you are.”
be scared to answer the door
miss any important package
pause the movie for solicitor
You don’t have to
Bybell
4
Bybell
4
Bybell
Initial Wireless Set-up
1. Connect smart phone through USB to the doorbell
2. Run Bybell app to search the house router
(Using smart phone as Bybell’s display screen)
3. Connet to a router by putting the house router’s password.
4. Confirm the wireless connection and start using Bybell
USB
Password
calls all the registered users for the bell,
call log recorded, & video Stream Starts
Internet
R R R
R R R
R R R
button pressed
No
Yes
light stays on
camera on,
mic. on,
indicator light off,
door bell rings, &
sends signal through WiFi
ding doing~
Bybell
5
911
AnswerIgnore
Voice Text
911
SaveEnd call
Voice Text
RRRRRRRRRRRR
SaveEnd call
Sending completed911
SSaveE d llEnd call
Voice Text911Call Text
AnswerIgnore
SaveEnd call
Sending voice massage...
SaveEnd call
S dSendiing t ttext massage...
AnswerIgnore
Call Text911911911911911911119119119119119119119119119191111911911911
Slide
SaveEnd call
V iVoice tTText9119119119191191191191191191191191911191191191191911911
Slide
Voicee Text911911911911911911919191191911911119119119119119119119191
Slide
SaveEnd call
C llCall tTText9119119119119111191191191191191191191191911911911911911911
Slide
AnswerIgnore
expected guest suspicious guest
answer
*A research I found said “over 80% of rubbers go through the front door and most of them ring the doorbell first to make sure
there is nobody at home.” Current doorbell could be a convenient tool for rubbery.
RRRRRRRRRRRR
6
Bybell
7
Bybell
Competitiors’ average marginal cost:
$12.57 + Screen price($33)
Total estimated marginal cost per a bell: $16.58
Camera Module 1.31
Microphone 0.26
Speaker 0.43
LED 0.06
RT3070(WiFi Module) 3.55
Main micro controller (ATSAM3U4EA-AU) 5.8
Plastic 0.0094
Power controling unit 0.87
Estimated labor cost
Usb port
0.28
0.56
high price low price
high automation
low automation
good market spotwith many potential users
current market with high competition
bad market spotwith less potential users
8
Bybell
BYU SIOY 3rd place
Patent pending
Jung Lee
801 410 2058
T h a n k y o u f o r v i e w i n g J u n g L e e ’s p o r t f o l i o