ICON 2011

Visualization Culture in Automotive industry

Saatchi & Saatchi LA

Jung-Mi Vogt

About me

• My background

• BFA in Hanseo University

• MFA in Rochester Institute of Technology

• Reality Check Studio: Motion Graphics

• Sassoon Film Design: 6K IMAX movies

• Rhythm and Hues Studio: Garfield 2, Night at the Museum and Superman

About me

• My background

• RTT USA: High-end visualization for print and film

• Shaded box Animation Studio: HOP

• New Wave Entertainment

• Saatchi & Saatchi

Saatchi & Saatchi DFS

• Saatchi & Saatchi is a global Advertising Agency network with 140 offices in 80 countries.

• We exclusively work for Toyota Motor and manage 3D Data for Toyota, Lexus and Scion.

• We have 3D department in Los Angeles office.

• 3D department work closely with creative department to create visual products (Brochure, catalogue, online gallery, web configuration, demo movies, print etc.)

• 3D department works with vendors

Show Reel Rotor Studio

Show Reel RTT

The benefit of visualization

• Gives manufacturers the ability to virtually explore a complete product before it is built

• The ability to cut costs when designing prototypes

• Manufacturers can visualize and simulate real-world performance of the design with less reliance on costly physical prototypes

Traditional photography vs CG imagery

• Studio photography vs studio lighting

• Location Photo shoot vs environment lighting with HDRI

Show Reel RTT

3D Data

Material applied with x-ray view

Avalon Online photo gallery

Highlander Interior airbag visualization

Toyota.com Toyota build your own car online

Hyundai Curb Concept Car

• The Curb concept is compact Urban Activity Vehicle with an evolved design and technology

• Our team created movie that was shown at Detroit auto show in January 2011

Hyundai Auto show Hyundai Curb concept car

Hyundai Curb Concept Car Workflow

• Brainstorming concept ideas

• Story board, look development

• 3D Data preparation, building environment

• Rigging

• Animation the car and cameras

• Lighting and rendering

• Compositing

Render Passes Hyundai Curb concept car

Camry Nascar

Camry Demo movie Aerodynamics story board

Camry Demo movie Performance story board

Camry Demo movie Aerodynamics movie

New Wave Entertainment

• New Wave Entertainment provides VFX services, design, interactive, marketing and production for feature film

• Projects I have worked on at NEW

- Priest

- Fast 5

- Harry Potter and the Deathly Hallows Part 2

- Smurfs

3D Mesh Harry Potter and the Deathly Hallows Part 2

Final render Harry Potter and the Deathly Hallows Part 2

Final render Priest Bike

Rigging Smurfs

Summary of presentation

• What area are you interested in the most

• How to present yourself (Online portfolio and interview)

• What makes you are special than any other people who are applying the same position

• Be sure to be a good team player

• Be passionate what you do